Podcast
Questions and Answers
Which type of expense is related to the physical items needed for an event that are not provided by the venue?
Which type of expense is related to the physical items needed for an event that are not provided by the venue?
- Décor Vendors
- Production Expenses
- Administrative Expenses
- Event Rentals (correct)
What costs are included in the Marketing and Registration category of event planning?
What costs are included in the Marketing and Registration category of event planning?
- Consultant Fees
- Event Planner Fees
- Labor and Delivery for Setup/Teardown
- Print and Web Design Work (correct)
Which of the following is not typically considered an entertainment expense?
Which of the following is not typically considered an entertainment expense?
- Musician or DJ Fees
- Speaker Fees
- Balloons (correct)
- Contract Riders
What type of costs occur as a result of supervision and management of the event?
What type of costs occur as a result of supervision and management of the event?
Which of the following costs are categorized under Administrative Expenses?
Which of the following costs are categorized under Administrative Expenses?
What are cost overages in event planning?
What are cost overages in event planning?
Which expense typically does not include basic administrative functions?
Which expense typically does not include basic administrative functions?
Among the following, which is considered a fixed cost?
Among the following, which is considered a fixed cost?
What is the first step to creating an event budget?
What is the first step to creating an event budget?
Why is it important to stay within your event budget?
Why is it important to stay within your event budget?
What should you do if the event is expected to expand in the current year?
What should you do if the event is expected to expand in the current year?
What is a useful method for tracking your event expenses?
What is a useful method for tracking your event expenses?
Which of the following is NOT mentioned as an essential item for the budget/expense checklist?
Which of the following is NOT mentioned as an essential item for the budget/expense checklist?
What is one recommended tip for marketing expenses in event budgeting?
What is one recommended tip for marketing expenses in event budgeting?
What is the role of historical data in event budgeting?
What is the role of historical data in event budgeting?
What does the budgeting process allow you to determine?
What does the budgeting process allow you to determine?
What type of costs are variable costs?
What type of costs are variable costs?
What is a security deposit used for?
What is a security deposit used for?
Which of the following is NOT a source of revenue for events?
Which of the following is NOT a source of revenue for events?
What is a key benefit of sponsorships for event organizers?
What is a key benefit of sponsorships for event organizers?
Why might merchandise sales be important for sport organizations?
Why might merchandise sales be important for sport organizations?
How are food and beverage sales typically budgeted?
How are food and beverage sales typically budgeted?
What can souvenir programs provide for customers?
What can souvenir programs provide for customers?
Which of the following best describes the term 'revenues' in an organization?
Which of the following best describes the term 'revenues' in an organization?
What is a common first step when forecasting business revenue during the startup stage?
What is a common first step when forecasting business revenue during the startup stage?
Why do some events choose to give away programs?
Why do some events choose to give away programs?
What does the term 'audacious optimism' refer to in revenue forecasting?
What does the term 'audacious optimism' refer to in revenue forecasting?
Which of the following is NOT categorized as a fixed cost in startup expense forecasting?
Which of the following is NOT categorized as a fixed cost in startup expense forecasting?
What is the purpose of creating both conservative and aggressive revenue forecast projections?
What is the purpose of creating both conservative and aggressive revenue forecast projections?
Which category would direct labor costs fall under in startup expense forecasting?
Which category would direct labor costs fall under in startup expense forecasting?
Why is it critical for entrepreneurs to provide thoughtful revenue forecasts to investors?
Why is it critical for entrepreneurs to provide thoughtful revenue forecasts to investors?
What should be checked to ensure that financial projections are valid?
What should be checked to ensure that financial projections are valid?
What is a crucial aspect to include in your event timeline to ensure a smooth transition between segments?
What is a crucial aspect to include in your event timeline to ensure a smooth transition between segments?
What should be done immediately after the event to gather valuable feedback?
What should be done immediately after the event to gather valuable feedback?
Why is it important to store materials and data after an event?
Why is it important to store materials and data after an event?
What common issue should event planners be realistic about when setting up a timeline?
What common issue should event planners be realistic about when setting up a timeline?
What comparison is beneficial to make after completing an event?
What comparison is beneficial to make after completing an event?
What is the gross margin concerned with?
What is the gross margin concerned with?
Which statement best describes the operating profit margin?
Which statement best describes the operating profit margin?
What does the total headcount per client ratio help an entrepreneur assess?
What does the total headcount per client ratio help an entrepreneur assess?
What should entrepreneurs avoid when forecasting gross margins?
What should entrepreneurs avoid when forecasting gross margins?
What is the first step in drafting an event's budget?
What is the first step in drafting an event's budget?
In terms of expenses, what is a common mistake entrepreneurs make when forecasting break-even points?
In terms of expenses, what is a common mistake entrepreneurs make when forecasting break-even points?
What does the term 'drafting' refer to in the context of creating a budget?
What does the term 'drafting' refer to in the context of creating a budget?
Flashcards
Event Budgeting
Event Budgeting
Creating a plan to manage money spent on an event.
Event Budget Purpose
Event Budget Purpose
Ensuring a balance of quality for goods/services, and avoiding debt.
Event Budget Creation
Event Budget Creation
Identifying all costs within an event, including all potential expenses, to accurately budget.
Historical Data in Budgeting
Historical Data in Budgeting
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Expense Tracking
Expense Tracking
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Budget Checklist Items
Budget Checklist Items
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Low-Cost Marketing
Low-Cost Marketing
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Budgeting in Event Expenses
Budgeting in Event Expenses
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Event Rental Expenses
Event Rental Expenses
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Decor Vendor Expenses
Decor Vendor Expenses
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Entertainment Expenses
Entertainment Expenses
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Production Expenses
Production Expenses
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Marketing & Registration Expenses
Marketing & Registration Expenses
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Planning & Organization Expenses
Planning & Organization Expenses
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Administrative Expenses
Administrative Expenses
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Fixed Costs
Fixed Costs
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Variable Costs
Variable Costs
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Security Deposit
Security Deposit
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Event Revenue
Event Revenue
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Ticket Sales
Ticket Sales
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Sponsorships
Sponsorships
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Merchandise Sales
Merchandise Sales
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Food and Beverage Sales
Food and Beverage Sales
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Souvenir Program Sales
Souvenir Program Sales
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Revenue Forecasting
Revenue Forecasting
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Startup Forecast
Startup Forecast
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Audacious Optimism
Audacious Optimism
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Conservative Case
Conservative Case
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Aggressive Case
Aggressive Case
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Key Ratios
Key Ratios
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Day-of Timeline
Day-of Timeline
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Unexpected Situations
Unexpected Situations
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Event Debrief Meeting
Event Debrief Meeting
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Compare Actual Costs to Budget
Compare Actual Costs to Budget
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Store Event Data
Store Event Data
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Gross Margin Ratio
Gross Margin Ratio
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Operating Profit Margin
Operating Profit Margin
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Total Headcount Per Client
Total Headcount Per Client
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Reality Check for Ratios
Reality Check for Ratios
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Why is Gross Margin important?
Why is Gross Margin important?
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Why is Operating Margin important?
Why is Operating Margin important?
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What does Headcount per Client ratio tell us?
What does Headcount per Client ratio tell us?
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What is a Draft Budget?
What is a Draft Budget?
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Study Notes
Module 5: Events Budget and Timeliness
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Objectives: Students will understand event expenses, identify revenue sources, and explain event budgets.
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Module 5 Topics: The event budget, understanding event expenses, sources of revenue, revenue forecast, drafting the event budget, and the event timeline.
The Event Budget
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What is budgeting? Creating a plan to spend money; a spending plan that ensures sufficient funds for the event.
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Purpose of budgeting: To maintain balance in exchange for goods/services and avoid debt.
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Tips for budgeting: Include every event cost, not just major aspects, for an accurate budget; this is a preliminary, refined step.
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Using historical data: Analyze past events to determine costs and attendee numbers for proportional budgeting.
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Tracking expenses: Record every expense, including amounts and where the money was spent.
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Budget checklist: Include items like venue, advertising, speakers/performers accommodation, catering, equipment, team/staff, admin, on-site expenses, and more; organize for effective expense management.
Understanding Event Expenses
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On-site expenses: Costs directly associated with the event venue (often the most expensive). Costs are easier and more formal to estimate (e.g., cost estimates).
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Variable expenses: Costs that fluctuate based on attendee numbers (example: Catering, additional food needed, increasing costs).
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On-site expense checklist: Room rentals, security deposit, insurance, parking, food and drinks, meals/beverages, bartender/server, tax/service/gratuity fees, equipment/audio-visual, microphones/projectors, internet access, special equipment.
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Third-party vendors: Include vendors outside the event venue. Keep tabs on all vendors.
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Event rentals: Include items like linens, table skirting, cover, tents, staging, etc.
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Décor vendors: Things like accent lighting, flowers, and balloons.
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Entertainment: Include bands/DJs, speaker fees, and possible transportation/lodging.
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Production: Costs associated with organizing, attracting attendees and managing administrative elements.
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Marketing and registration: Costs for designing materials, advertisements, and invitations.
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Planning and organization: Costs like event planners, staff, communication, supplies, and temporary employees.
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Administrative expenses: Costs associated with paperwork, legal, and consulting fees.
Sources of Revenue
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Revenue: Money coming into the event organization through goods/services exchange.
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Examples of revenue: Tickets/registrations/memberships; sponsorships; merchandise/licensing; food/beverage sales; souvenir programs.
The Revenue Forecast
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Forecasting: A process important for operational and staffing plans to ensure success. This process is more of an art than a science.
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Start with expenses: Start by estimating common expenses (rent, utilities, accounting/bookkeeping, legal/insurance).
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Two forecasting cases: Build both conservative and aggressive revenue forecasts to account for variations.
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Key ratios: Check key ratios like gross margin and operating profit margin to assess forecast accuracy; if margins are inaccurate, revise initial estimates.
The Event Timeline
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Definition: A detailed structure, showing time and resources needed, with clearly marked events, and deadlines.
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Importance: Guides the planning process, prevents oversight, and helps avoid delays/failures, critical for the smooth execution of the event.
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Planning timeframe: Varies based on event scale; large conferences may require 1+ years of planning, while smaller events can be planned in 6 months.
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Day-of event timeline: Detailed schedule for the event day; account for potential delays and unforeseen events.
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Post-event: Meeting with staff for feedback. Compare actual cost vs. budget; store and analyze materials for future events.
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