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Questions and Answers
What is the main focus of the text?
What is the main focus of the text?
- Types and purposes of events
- Event budgeting and ticket pricing
- Transportation and communication
- Event organization and management (correct)
Which of the following is NOT considered as a type of event in the text?
Which of the following is NOT considered as a type of event in the text?
- Agricultural
- Labor unions (correct)
- Medical
- Music
What is the purpose of 'MICE' mentioned in the text?
What is the purpose of 'MICE' mentioned in the text?
- Educational conferences and exhibitions (correct)
- Entertainment and music events
- Cultural festivals and art exhibitions
- Social gatherings and parties
What is an example of a sustainable business model mentioned in the text?
What is an example of a sustainable business model mentioned in the text?
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What does the text emphasize with regard to target audience?
What does the text emphasize with regard to target audience?
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Study Notes
Event Management
- The main focus of the text is on event management.
- Event types mentioned in the text are conferences, meetings, incentives, exhibitions, and events (MICE).
- Product launches, weddings, and music festivals are examples of events NOT considered as a type of MICE.
- The purpose of MICE is to attract a large number of visitors and generate revenue for the host city or country.
- Sustainable business models mentioned in the text include those that prioritize environmental, social, and economic aspects.
- An example of a sustainable business model is reducing, reusing, and recycling waste during events.
- The text emphasizes knowing and understanding the target audience to ensure successful events that meet their needs and expectations.
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