Module 4: Technological Tools for Media

A compelling and engaging storyline that holds the reader's interest.

Using vivid words and details to paint a picture in the reader's mind.

Conversations between characters that move the story forward and reveal character.

The speed at which the story unfolds, creating suspense or tension.

The distinctive style of the narrator, conveying their personality and perspective.

These are not neutral but influenced by cultural, social, and economic factors.

The ability to critically analyze and understand media messages and images.

To inform, persuade, or entertain.

Aims to provide factual information about various subjects.

Designed to influence attitudes, beliefs, and behaviors.

News broadcasts, documentaries, articles, and educational programs.

Advertisements, political campaigns, public service announcements (PSAs), and propaganda.

To understand potential biases, motivations, and effects on audiences.

A learned response to something, either positive or negative.

The discomfort we feel when new information clashes with what we already believe.

It can be used to persuade by highlighting problems or information inconsistent with current beliefs, creating a desire for change.

A pyramid of human needs, starting with basic survival and progressing to self-fulfillment.

Persuaders can appeal to different levels of needs to motivate action, like offering security, social belonging, or self-improvement.

Encouraging a change in thinking or behavior by highlighting the positive outcomes.

It emphasizes advantages and makes people feel good about taking the recommended course of action.

The art of using words and actions to influence other people's thoughts, feelings, and behaviors.

The art of capturing images on film or digitally, involving camera angles, lighting, and composition.

The process of selecting, arranging, and joining different shots or sequences to create a coherent narrative.

The art of creating and manipulating the sound elements of a film, including dialogue, music, and sound effects.

The way a story is organized and presented, including the plot, characters, and setting.

How technology influences and shapes interpersonal relationships.

Social media platforms enable people to stay connected with friends and family regardless of location, share updates, and engage in conversations.

Messaging apps like WhatsApp, Snapchat, and Messenger facilitate instant communication, fostering intimacy and closeness in relationships.

Relational technology influences how relationships are managed and maintained over time.

Using a variety of tools and methods like social media, events, and digital storytelling to promote a cause.

Using social media platforms to raise awareness, get support, and inspire action for a cause.

Events like town halls, workshops, or rallies that bring people together to discuss and act on an issue.

Instructions within content that encourage people to take specific steps, like signing a petition or donating.

Using data to understand how effective your campaign is, for example, how many people saw your message or took action.

Numbers that show how well your campaign is doing, like the number of people who signed a petition or attended an event.

Continuously checking and assessing how well your campaign is working, using data and feedback.

The positive changes and results that your advocacy campaign brings about.

Using multimedia like videos, photos, and text to share personal stories and create empathy for a cause.

Working together with different groups (artists, activists, journalists) to make media that promotes social change.

Tools like Photoshop or Canva that help create visually appealing images for advocacy campaigns.

Make people understand and feel the emotions of others, especially those facing challenges.

Build relationships and understanding between people and groups, even if they have different views.

Motivate people to take action and support a cause, whether it's signing a petition or donating.

Present complex problems in a way that makes people understand and care about the human impact.