Questions and Answers
What is media convergence?
What does Boyle explain about digitalisation?
It allows media convergence, enabling access to previously separate forms of media through one device.
What is big data?
It refers to large data sets analyzed to reveal patterns and trends related to human behavior.
Which of the following are characteristics of big data?
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What does the term variability refer to in big data?
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How does social media relate to globalization?
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Which platform was one of the first mass usage social media networks?
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What has digitisation led to concerning media convergence?
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What is an example of digital social networks?
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Study Notes
Media Convergence
- Defined as the combination and delivery of various types of information (video, text, images) in a single format, often accessed via websites.
- Facilitates communication between social media platforms, allowing users to access information across different services (e.g., Facebook and Instagram).
- Promotes the globalization of cultural ideas and economic markets beyond national boundaries.
Digitalization and Media Access
- The digitalization process enables the convergence of previously separate media forms, allowing access through a single device, such as a smartphone for watching television.
Big Data
- Refers to large datasets analyzed to uncover patterns, trends, and correlations related to human behavior, typically gathered by commercial companies.
Characteristics of Big Data
- Volume: Enormous amounts of data generated from online communications, purchases, and transactions are stored indefinitely.
- Velocity: Data is generated and needs to be processed at unprecedented speeds.
- Variety: Comes in multiple formats, including structured numeric data and unstructured content like emails and social media posts.
Data Flow Dynamics
- Variability: Data flows can be inconsistent, especially when trends on social media change rapidly.
- Complexity: Data originates from numerous sources, complicating the processes of linking, matching, sorting, and correlating information across different systems.
Social Media and Globalization
- Social media consists of platforms enabling global social network creation and interaction among users.
- Originated with platforms like Cyworld in South Korea (1999) and Facebook (2004), which was initially developed for communication among Harvard University students.
- Facebook reached a billion users within six years; social media promotes individuality and allows personalization of user pages.
- By 2014, Twitter had 15 million users in the UK, and Facebook had 31 million users. LinkedIn surpassed 20 million users globally.
Types of Media Convergence
- Technological Convergence: Merges different information types into digital devices, facilitating immediate information delivery across formerly separate platforms.
- Economic Convergence: Media, computer, and television sectors increasingly collaborate to create multimedia delivery systems, as digitization blurs traditional boundaries.
- Cultural Convergence: A widespread adoption of digital communication technologies, replacing earlier social interaction modalities with platforms like Facebook.
Digital Social Networks
- Digital social networks allow users to create public profiles and connect with others, sharing media (photos and videos) and sending messages using various devices.
- Facebook is a leading platform, dominating user engagement in the US and accounting for 96% of online UK adults in 2014, emphasizing its role in global connectivity.
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Description
This quiz explores the concept of media convergence, illustrating how different forms of information such as video, text, and images can be combined into a single format. It also examines the interactions between social media platforms and their ability to share content, contributing to the convergence of various cultural elements.
