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Questions and Answers
What type of media consumption is displacing viewership and listenership in traditional channels in the US?
What type of media consumption is displacing viewership and listenership in traditional channels in the US?
- Radio media consumption
- Print media consumption
- Television media consumption
- Mobile media consumption (correct)
Which activity are consumers spending more time doing on their smartphones?
Which activity are consumers spending more time doing on their smartphones?
- Reading e-books
- Using mobile apps for social networking and messaging (correct)
- Listening to the radio
- Watching traditional TV shows
What has happened to time spent with PC/tablet devices in the US since 2019?
What has happened to time spent with PC/tablet devices in the US since 2019?
- It has shrunk by 10.3% (correct)
- It has doubled
- It has remained the same
- It has increased by 5%
Who produced the Global Media Intelligence Report mentioned in the text?
Who produced the Global Media Intelligence Report mentioned in the text?
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What event incited the examination of changes in consumer media habits?
What event incited the examination of changes in consumer media habits?
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