Mobile User Behavior in 2023
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Questions and Answers

What type of media consumption is displacing viewership and listenership in traditional channels in the US?

  • Radio media consumption
  • Print media consumption
  • Television media consumption
  • Mobile media consumption (correct)

    • Which activity are consumers spending more time doing on their smartphones?

  • Reading e-books
  • Using mobile apps for social networking and messaging (correct)
  • Listening to the radio
  • Watching traditional TV shows

    • What has happened to time spent with PC/tablet devices in the US since 2019?

  • It has shrunk by 10.3% (correct)
  • It has doubled
  • It has remained the same
  • It has increased by 5%

    • Who produced the Global Media Intelligence Report mentioned in the text?

    <p>Publicis Media-Starcom and GWI</p> Signup and view all the answers

    What event incited the examination of changes in consumer media habits?

    <p>The world emerging from strict pandemic lockdowns</p> Signup and view all the answers

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