Podcast
Questions and Answers
What is the primary focus of MKTG 260?
What is the primary focus of MKTG 260?
- Exploring how value is discovered and added to a marketing mix. (correct)
- Learning advanced advertising techniques.
- Examining the historical evolution of marketing strategies.
- Understanding consumer behavior theory.
How should students approach their assignments and quizzes in the course?
How should students approach their assignments and quizzes in the course?
- Finish them strictly before the specified end dates. (correct)
- Complete them all by the midterm week.
- Submit them at any time without any restrictions.
- Seek guidance from peers for timely submissions.
Which resource is mandatory for MKTG 260 students to access?
Which resource is mandatory for MKTG 260 students to access?
- A physical classroom attendance
- The textbook 'Lamb’s MKTG 6th Canadian Edition'. (correct)
- A personal tutor for one-on-one sessions.
- Online marketing certification courses.
What constitutes the independent learning nature of this course format?
What constitutes the independent learning nature of this course format?
What channel should students use for email communication regarding course concerns?
What channel should students use for email communication regarding course concerns?
What is true about the deadlines for submissions in this course?
What is true about the deadlines for submissions in this course?
Which of the following is a key method for students to address difficulties in the course?
Which of the following is a key method for students to address difficulties in the course?
When will the instructor respond to meeting requests?
When will the instructor respond to meeting requests?
Flashcards
MKTG 260
MKTG 260
An introduction to marketing course that explores the value creation process and differentiation strategies.
Online Asynchronous Version
Online Asynchronous Version
The online asynchronous version allows students to learn independently, at their own pace, without scheduled classes or live sessions.
Course Resources
Course Resources
A platform for accessing course materials, completing activities, and submitting assignments. Contains both Brightspace and MindTap.
Lamb's MKTG 6th Canadian Edition
Lamb's MKTG 6th Canadian Edition
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Assignments & Quizzes
Assignments & Quizzes
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Brightspace & Email
Brightspace & Email
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Meeting Requests
Meeting Requests
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Instructor Response Time
Instructor Response Time
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Study Notes
Course Expectations
- MKTG 260 is an introduction to marketing
- Study involves discovering, creating, and adding value to a company's marketing mix to stand out from competitors
- Course format is completely online and asynchronous; no live classes
- Student is responsible for independent learning
Learning Activities
- Learn from the Lamb's MKTG 6th Canadian Edition textbook accessed through MindTap
- Complete activities in both Brightspace and MindTap
- Submit assignments and quizzes at own pace within deadlines
Assignments & Quizzes
- Assignments and quizzes have end dates, not due dates
- All graded items must be submitted before the end date
- Some deadlines are earlier in the term; be aware
- Late submissions not accepted
- Review the schedule meticulously
Course Resources
- Textbook: Lamb's MKTG 6th Canadian Edition (MindTap)
- MindTap access link and activities available on Brightspace
- Purchase instructions found in Content section (discount code available)
Communication
- Check Brightspace and email regularly for updates
- Use SAIT email for all questions/concerns
- Schedule meetings with instructor through a provided link; reply within 2 business days
- Meeting requests do not excuse missed deadlines
Success Tips
- Use a planner to keep track of assignment deadlines
- Regularly review textbook and complete activities on both platforms
- Don't hesitate to ask questions promptly if something is unclear.
- Regularly assess your knowledge through quizzes and practice exercises
Important Information
- A "Course Expectations Quiz" confirms understanding of course expectations.
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