30 Questions
What is the primary goal of a sales promotion?
To influence immediate purchase
What is the key benefit of Public Relations?
Credibility
What is the primary goal of direct marketing?
To promote a product to a highly targeted audience
What is the function of advertising that aims to improve customer recall of products and services?
Remind and Reinforce
Which of the following is NOT a promotional mix element?
Product
What is the primary purpose of Direct Marketing?
To receive a direct response from the customer
What does CPM represent in advertising?
Cost Per Thousand Impressions
What is the term for advertising that reaches people who are not part of the target market?
Waste coverage
Which of the following is a type of sales promotion?
Frequent-user Program
What is the primary objective of a marketer when communicating with customers?
To communicate in a way that the customer understands
What is the primary goal of Search Engine Optimization (SEO)?
To make a website more visible on search engine results pages
What is the primary challenge addressed by the SUCCESs Model in advertising?
Cutting through promotional clutter
What is the primary goal of Search Engine Optimization (SEO)?
To have web pages included in the results of as many searches as possible
What is the term for the process of creating an index of all online content?
Indexing
What type of backlinks occur when someone finds web content useful?
Natural Backlinks
What is the term for the amount of money an advertiser pays when someone clicks on its ad?
Cost-Per-Click
What is the term for the percentage of clicks to impressions in Pay-Per-Click advertising?
Click-Through-Rate
What is the primary difference between SEO and Search Engine Marketing (SEM)?
SEO focuses on organic search, while SEM focuses on paid ads
What is the primary purpose of a Call-to-Action (CTA) on a landing page?
To clearly indicate what a visitor is expected to do on the page
Which social media platform is known for its visual-based features and 'stories'?
What is the term for showing ads to people who have visited a website?
Retargeting
What is the primary function of an Advertising Network?
To connect advertisers with publishers
Which social media platform has the largest user base among the traditional social media platforms?
What is the purpose of a Quality Score in Google metric?
To evaluate the quality of a keyword and landing page experience
What is the first step in scanning the environment?
Observe
What is the primary purpose of identifying internal weaknesses?
To create a baseline of success and failure
What is the key difference between weaknesses and threats?
Weaknesses are internal, while threats are external
What is the outcome of analyzing strengths and weaknesses, along with external initiatives?
Identification of opportunities
What is the purpose of conducting a SWOT analysis?
To identify opportunities and threats
What should be analyzed before identifying weaknesses?
Strengths
This quiz covers the fundamentals of promotion and promotional mix in marketing principles, including the means of communicating with customers, types of promotions, and sales promotion techniques. Learn about the role of external and persuasive communication in marketing and how marketers use various tactics to influence customer purchase decisions.
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