Podcast
Questions and Answers
What is the primary goal of a sales promotion?
What is the primary goal of a sales promotion?
- To promote goodwill and build trust
- To build long-term customer relationships
- To influence immediate purchase (correct)
- To manage publicity
What is the key benefit of Public Relations?
What is the key benefit of Public Relations?
- Credibility (correct)
- Increased sales
- Balancing demand against available inventory
- Reducing risk of initial trial
What is the primary goal of direct marketing?
What is the primary goal of direct marketing?
- To increase brand awareness
- To reach a large audience
- To promote a product to a highly targeted audience (correct)
- To increase customer loyalty
What is the function of advertising that aims to improve customer recall of products and services?
What is the function of advertising that aims to improve customer recall of products and services?
Which of the following is NOT a promotional mix element?
Which of the following is NOT a promotional mix element?
What is the primary purpose of Direct Marketing?
What is the primary purpose of Direct Marketing?
What does CPM represent in advertising?
What does CPM represent in advertising?
What is the term for advertising that reaches people who are not part of the target market?
What is the term for advertising that reaches people who are not part of the target market?
Which of the following is a type of sales promotion?
Which of the following is a type of sales promotion?
What is the primary objective of a marketer when communicating with customers?
What is the primary objective of a marketer when communicating with customers?
What is the primary goal of Search Engine Optimization (SEO)?
What is the primary goal of Search Engine Optimization (SEO)?
What is the primary challenge addressed by the SUCCESs Model in advertising?
What is the primary challenge addressed by the SUCCESs Model in advertising?
What is the primary goal of Search Engine Optimization (SEO)?
What is the primary goal of Search Engine Optimization (SEO)?
What is the term for the process of creating an index of all online content?
What is the term for the process of creating an index of all online content?
What type of backlinks occur when someone finds web content useful?
What type of backlinks occur when someone finds web content useful?
What is the term for the amount of money an advertiser pays when someone clicks on its ad?
What is the term for the amount of money an advertiser pays when someone clicks on its ad?
What is the term for the percentage of clicks to impressions in Pay-Per-Click advertising?
What is the term for the percentage of clicks to impressions in Pay-Per-Click advertising?
What is the primary difference between SEO and Search Engine Marketing (SEM)?
What is the primary difference between SEO and Search Engine Marketing (SEM)?
What is the primary purpose of a Call-to-Action (CTA) on a landing page?
What is the primary purpose of a Call-to-Action (CTA) on a landing page?
Which social media platform is known for its visual-based features and 'stories'?
Which social media platform is known for its visual-based features and 'stories'?
What is the term for showing ads to people who have visited a website?
What is the term for showing ads to people who have visited a website?
What is the primary function of an Advertising Network?
What is the primary function of an Advertising Network?
Which social media platform has the largest user base among the traditional social media platforms?
Which social media platform has the largest user base among the traditional social media platforms?
What is the purpose of a Quality Score in Google metric?
What is the purpose of a Quality Score in Google metric?
What is the first step in scanning the environment?
What is the first step in scanning the environment?
What is the primary purpose of identifying internal weaknesses?
What is the primary purpose of identifying internal weaknesses?
What is the key difference between weaknesses and threats?
What is the key difference between weaknesses and threats?
What is the outcome of analyzing strengths and weaknesses, along with external initiatives?
What is the outcome of analyzing strengths and weaknesses, along with external initiatives?
What is the purpose of conducting a SWOT analysis?
What is the purpose of conducting a SWOT analysis?
What should be analyzed before identifying weaknesses?
What should be analyzed before identifying weaknesses?
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