Podcast
Questions and Answers
Because it has tangible attributes that a customer's senses can perceive, the washing machine is defined as ______.
Because it has tangible attributes that a customer's senses can perceive, the washing machine is defined as ______.
a good
What are the two broad product categories related to the type of user that are widely used in marketing?
What are the two broad product categories related to the type of user that are widely used in marketing?
consumer products, business products
What three items are classified as consumer products?
What three items are classified as consumer products?
convenience products, shopping products, specialty products
Match each of the four types of consumer products with its definition:
Match each of the four types of consumer products with its definition:
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What type of consumer product does Richard's preference for specific tobacco pipes represent?
What type of consumer product does Richard's preference for specific tobacco pipes represent?
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Study Notes
Product Definitions
- A washing machine is classified as a good due to its tangible attributes that are perceivable by the senses, despite having intangible qualities like delivery and warranty.
Product Categories
- Marketing recognizes two broad categories of products based on the type of user:
- Consumer products: Intended for personal use by the general public.
- Business products: Designed for use in production or resale.
Types of Consumer Products
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Three main types of consumer products:
- Convenience products: Easy and frequent purchases requiring minimal effort.
- Shopping products: Items where consumers evaluate multiple options across various criteria before making a purchase.
- Specialty products: Unique items for which consumers exert significant effort in search and selection.
Consumer Product Classifications
- Convenience products: Frequently purchased with little effort.
- Shopping products: Compared on multiple factors before purchase.
- Specialty products: Distinct items sought after through considerable effort.
- Unsought products: Items unknown to the consumer or not initially desired, but might be needed later.
Specialty Products in Consumer Behavior
- Example of a specialty product: A high-end tobacco pipe preferred by consumers for its specific characteristics (material and design) despite higher prices, indicating strong brand loyalty and personal preference.
Studying That Suits You
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Description
Test your knowledge of Chapter 10 in MKT 230 with these flashcards. Focus on key concepts related to product categories and attributes in marketing. This quiz will help reinforce your understanding of both consumer and business products.
