MKT 230 - Chap. 10 Flashcards

Questions and Answers

Because it has tangible attributes that a customer's senses can perceive, the washing machine is defined as ______.

a good

What are the two broad product categories related to the type of user that are widely used in marketing?

consumer products, business products

What three items are classified as consumer products?

convenience products, shopping products, specialty products

Match each of the four types of consumer products with its definition:

<p>Convenience products = Items that consumers purchase frequently with a minimum of effort Shopping products = Items for which the consumer compares several alternatives on several criteria Specialty products = Unique items that the consumer makes significant effort to search out and buy Unsought products = Items that the consumer does not know about or knows about but does not initially want</p> Signup and view all the answers

What type of consumer product does Richard's preference for specific tobacco pipes represent?

<p>specialty product</p> Signup and view all the answers

Study Notes

Product Definitions

A washing machine is classified as a good due to its tangible attributes that are perceivable by the senses, despite having intangible qualities like delivery and warranty.

Product Categories

Marketing recognizes two broad categories of products based on the type of user:
- Consumer products: Intended for personal use by the general public.
- Business products: Designed for use in production or resale.

Types of Consumer Products

Three main types of consumer products:
- Convenience products: Easy and frequent purchases requiring minimal effort.
- Shopping products: Items where consumers evaluate multiple options across various criteria before making a purchase.
- Specialty products: Unique items for which consumers exert significant effort in search and selection.

Consumer Product Classifications

Convenience products: Frequently purchased with little effort.
Shopping products: Compared on multiple factors before purchase.
Specialty products: Distinct items sought after through considerable effort.
Unsought products: Items unknown to the consumer or not initially desired, but might be needed later.

Specialty Products in Consumer Behavior

Example of a specialty product: A high-end tobacco pipe preferred by consumers for its specific characteristics (material and design) despite higher prices, indicating strong brand loyalty and personal preference.

Description

Test your knowledge of Chapter 10 in MKT 230 with these flashcards. Focus on key concepts related to product categories and attributes in marketing. This quiz will help reinforce your understanding of both consumer and business products.