MIS Chapter 10 & 11 Flashcards

PASS Framework

• PASS stands for Purpose, Audience, Strategy, Structure.
• Summarizing your purpose into one sentence can clarify your purpose.

Persuasion Strategies

• Solutions are more persuasive than mere suggestions.
• Ethos can be incorporated by stating an expert's credentials or supporting proposals with statistics.
• Pathos is effective because decisions often involve instinctive and emotional responses.
• Logos in argumentation involves using internal logic, supporting facts, and avoiding logical fallacies.

Communication Insights

• Persuasion occurs when messages connect with motivations.
• Cialdini's six concepts of influence do not include "Uniqueness."
• Employing multiple persuasive strategies is advisable for crafting messages.
• The effectiveness of direct versus indirect approaches is situational.

Call to Action and Bad News Delivery

• A great call to action should be made easy for the audience.
• Understanding how to deliver bad news is crucial in business communications.
• The four B's of bad news delivery are Bond, Bridge, Bad News, Build.
• Honesty is critical when delivering negative messages.

Visual Communication

• The average brain remembers 65% of a message when visuals are involved.
• Key design concepts include layout, contrast, and repetition.
• Proximity helps the audience quickly interpret the message.
• Typography introduces contrast in document design.

Color and Document Design

• Ensure color schemes accommodate individuals with color blindness by doing trial prints in grayscale.
• Repetition in design refers to consistent use of layouts, colors, shapes, and fonts.
• Slidedocs are hybrids between visual presentations and text-heavy documents; they are useful for pre-reads, references, and follow-ups.

Presentation Best Practices

• Use high-resolution photos and full-bleed layouts for impactful presentations.
• "Sign posting" includes running agendas at the bottom or side margins of presentations.
• To avoid technical issues, save copies as PDFs, organize files, and practice with equipment.

Data Presentation Techniques

• To tell stories with data, remove backgrounds and chart borders, and label data directly.
• Avoid clutter by using color and weight to focus attention on important elements.

Effective Negative Messages Structure

• Use a buffer/opening to cushion the bad news, incorporating appreciation or understanding.
• Follow with an explanation to ensure the recipient understands the reasons behind the decision.
• Position the bad news effectively, using strategies to soften the impact and focus on what can be done instead of what can't.
• End with positive closing statements to renew good feelings and avoid reminding the audience of the bad news.

Test your knowledge on key concepts from MIS Chapters 10 and 11 with these flashcards. Review definitions and important terms that will enhance your understanding of the subject. Perfect for students preparing for exams or seeking to reinforce their learning.