MIS Chapter 10 & 11 Flashcards
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Questions and Answers

What does PASS stand for?

  • Preview, Action, Scenario, Strategy
  • Purpose, Agenda, Simplicity, Style
  • Purpose, Audience, Strategy, Structure (correct)
  • Proposition, Agenda, Structure, Style

    • Summarizing your purpose into one sentence can _______

    clarify your purpose

    Solutions are more persuasive than suggestions.

    True

    One way to incorporate ethos into your strategy is to...

    <p>State an expert's credentials</p> Signup and view all the answers

    Why is pathos an effective strategy?

    <p>Because people make decisions instinctively and emotionally</p> Signup and view all the answers

    How can you establish your argument using logos?

    <p>All of the above are good ways to use logos to establish your argument</p> Signup and view all the answers

    People are persuaded when ____________ connect with their ____________.

    <p>messages, motivations</p> Signup and view all the answers

    Which of the following was not one of the six ideas mentioned by Robert Cialdini in his book influence: The Psychology of Persuasion?

    <p>Uniqueness</p> Signup and view all the answers

    You should only use one persuasive strategy to craft your message.

    <p>False</p> Signup and view all the answers

    When crafting an argument, a direct approach is always better than an indirect approach.

    <p>False</p> Signup and view all the answers

    The key to a great call to action is...

    <p>Make it easy to take the next step</p> Signup and view all the answers

    Understanding how to effectively deliver bad news is essential to business.

    <p>True</p> Signup and view all the answers

    What are the four B's of bad news delivery?

    <p>Bond, Bridge, Bad News, Build</p> Signup and view all the answers

    Honesty is an important part of delivering negative news.

    <p>True</p> Signup and view all the answers

    Effective persuasion incorporates techniques of manipulation.

    <p>False</p> Signup and view all the answers

    How much of a message does the average brain remember after three days if that message is strengthened with visuals?

    <p>65 percent</p> Signup and view all the answers

    What three design concepts does the text focus on?

    <p>Layout, contrast, repetition</p> Signup and view all the answers

    Why is the principle of proximity important?

    <p>It helps your audience interpret your message quickly</p> Signup and view all the answers

    Typography is a way to introduce contrast into your document design.

    <p>True</p> Signup and view all the answers

    How can you ensure your document color scheme won't be hard for individuals with color-blindness to interpret?

    <p>Both A and C</p> Signup and view all the answers

    What does repetition mean in reference to document design?

    <p>Repeating the use of layouts, colors, shapes, and fonts</p> Signup and view all the answers

    What is a slidedoc?

    <p>The term for turning a slideshow into a printable document</p> Signup and view all the answers

    Slidedocs are especially effective when used as a

    <p>All of the above</p> Signup and view all the answers

    When using photos in a presentation, you should...

    <p>Choose high-resolution photos</p> Signup and view all the answers

    Which of the following is 'sign posting' a presentation?

    <p>Including a running agenda at the bottom or in the side margin of your presentation</p> Signup and view all the answers

    Select ALL of the following that demonstrate a method for avoiding technical difficulties when using presentation materials:

    <p>Practice with the equipment ahead of time</p> Signup and view all the answers

    Which of the following are ways that you can 'cut the clutter' on graphs and use your data to tell a story?

    <p>Use color and weight to focus attention</p> Signup and view all the answers

    Effective Negative Messages

    <p>Buffer/Opening - cushions blow. Using appreciation, agreement/understanding, or a sincere compliment. Explanation - presents the valid reasons to ensure understanding. Maintain a positive tone, remain concise, show the matter was given careful consideration and treated seriously and fairly. Bad News and Alternative - cushion and negative news. Position the bad news strategically. Use a longer sentence or place negative news in a subordinate clause. Describe what CAN be done instead of what CAN'T be done. When possible, suggest at least one compromise, substitute, or alternative. Closing - Relate good wishes and renew good feelings. Avoid reminding your reader of the bad news. For customer service situations, recognize attachments/enclosures, freebies, and/or a sales promotion.</p> Signup and view all the answers

    Study Notes

    PASS Framework

    • PASS stands for Purpose, Audience, Strategy, Structure.
    • Summarizing your purpose into one sentence can clarify your purpose.

    Persuasion Strategies

    • Solutions are more persuasive than mere suggestions.
    • Ethos can be incorporated by stating an expert's credentials or supporting proposals with statistics.
    • Pathos is effective because decisions often involve instinctive and emotional responses.
    • Logos in argumentation involves using internal logic, supporting facts, and avoiding logical fallacies.

    Communication Insights

    • Persuasion occurs when messages connect with motivations.
    • Cialdini's six concepts of influence do not include "Uniqueness."
    • Employing multiple persuasive strategies is advisable for crafting messages.
    • The effectiveness of direct versus indirect approaches is situational.

    Call to Action and Bad News Delivery

    • A great call to action should be made easy for the audience.
    • Understanding how to deliver bad news is crucial in business communications.
    • The four B's of bad news delivery are Bond, Bridge, Bad News, Build.
    • Honesty is critical when delivering negative messages.

    Visual Communication

    • The average brain remembers 65% of a message when visuals are involved.
    • Key design concepts include layout, contrast, and repetition.
    • Proximity helps the audience quickly interpret the message.
    • Typography introduces contrast in document design.

    Color and Document Design

    • Ensure color schemes accommodate individuals with color blindness by doing trial prints in grayscale.
    • Repetition in design refers to consistent use of layouts, colors, shapes, and fonts.
    • Slidedocs are hybrids between visual presentations and text-heavy documents; they are useful for pre-reads, references, and follow-ups.

    Presentation Best Practices

    • Use high-resolution photos and full-bleed layouts for impactful presentations.
    • "Sign posting" includes running agendas at the bottom or side margins of presentations.
    • To avoid technical issues, save copies as PDFs, organize files, and practice with equipment.

    Data Presentation Techniques

    • To tell stories with data, remove backgrounds and chart borders, and label data directly.
    • Avoid clutter by using color and weight to focus attention on important elements.

    Effective Negative Messages Structure

    • Use a buffer/opening to cushion the bad news, incorporating appreciation or understanding.
    • Follow with an explanation to ensure the recipient understands the reasons behind the decision.
    • Position the bad news effectively, using strategies to soften the impact and focus on what can be done instead of what can't.
    • End with positive closing statements to renew good feelings and avoid reminding the audience of the bad news.

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    Test your knowledge on key concepts from MIS Chapters 10 and 11 with these flashcards. Review definitions and important terms that will enhance your understanding of the subject. Perfect for students preparing for exams or seeking to reinforce their learning.

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