Microeconomics: Understanding External Factors
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Questions and Answers

When would a manufacturer absorb additional costs instead of increasing prices?

  • When the company wants to capture a larger market share
  • When government regulations are supportive
  • During a boom-period in the economy
  • When market conditions are un-favourable (correct)
  • What happens to prices during a slump-period in the economy?

  • They remain constant
  • They fluctuate wildly
  • They decrease (correct)
  • They increase rapidly
  • Why might a company not fix higher prices?

  • Due to a boom-period in the economy
  • Due to a bearish attitude
  • Due to government regulations (correct)
  • Due to market competition
  • What is the term for a period of economic growth and price increases?

    <p>Bullish trend</p> Signup and view all the answers

    What is the result of government policies that promote healthy competition?

    <p>Companies fix higher prices</p> Signup and view all the answers

    What is a key characteristic of external factors that affect a firm's pricing decisions?

    <p>They are beyond the control of the firm.</p> Signup and view all the answers

    What happens to the price of a product when demand is inelastic?

    <p>The price is fixed higher.</p> Signup and view all the answers

    Why might a firm fix a higher price for a product if buyers perceive it as a symbol of prestige or utility?

    <p>Because buyers are willing to pay a premium for the product.</p> Signup and view all the answers

    What is a key objective of a seller in a highly competitive market?

    <p>To offer the lowest price possible.</p> Signup and view all the answers

    Why might a firm increase the price of a product if the supplier charges a higher price for raw materials?

    <p>To shift the burden of the higher cost to the consumer.</p> Signup and view all the answers

    What is an example of a factor that affects pricing decisions due to buyer behavior?

    <p>All of the above.</p> Signup and view all the answers

    Why might a firm offer a lower price for a product if demand is elastic?

    <p>To grab a larger market share.</p> Signup and view all the answers

    Who are the three parties considered in pricing decisions related to raw material suppliers?

    <p>Supplier, manufacturer, and final consumer.</p> Signup and view all the answers

    Study Notes

    External Factors Affecting Pricing Decisions

    • Demand affects pricing decisions, and firms should consider factors like buyer income, tastes, and preferences when setting prices.
    • Inelastic demand (e.g., necessity goods) allows for higher prices, while elastic demand requires lower prices to capture market share.
    • Buyers' behavior influences pricing, with habitual buyers accepting higher prices, and prestige or utility perception affecting product value.

    Competition and Pricing

    • Market competition drives firms to offer maximum utility at minimum prices, with each firm trying to outsell others with better quality products at lower prices.
    • Firms must consider competitors' prices and possibilities for increasing or decreasing prices.

    Supply Chain and Pricing

    • Raw material suppliers' prices affect manufacturing costs, which can be passed on to consumers, increasing the final product price.
    • Large manufacturer profits can lead to higher raw material prices, and manufacturers may absorb additional costs rather than increasing prices further.

    Economic Conditions and Pricing

    • Favourable economic conditions (boom period) allow firms to set higher prices, while unfavourable conditions (slump period) require lower prices to maintain business.

    Regulatory Environment and Pricing

    • Government regulations and policies can restrict price increases or promote competition, influencing firms' pricing decisions.

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    Description

    Learn about external factors that affect a firm's pricing decisions, including demand, and how they impact business strategies.

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