Meta Ads - Digital Marketing Reading

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Which of these is a campaign objective in Meta Ads Manager?

Brainstorming

Traffic (correct)

Printing

Connection

Which of the following is an available audience targeting option for a Meta ad campaign?

Interests (correct)

Zip codes only

Device manufacturers

Language spoken at home

What is the purpose of targeting in Meta Ads?

To show your ads to random people

To reach specific groups of people likely interested in your ad (correct)

To make your ads more expensive

To limit your ads to desktop only

Which Meta feature is best for creating dynamic versions of an ad depending on user data?

Dynamic creative Signup and view all the answers

Which optimization shows your ads to people who have previously interacted with your content?

Retargeting Signup and view all the answers

Which of the following is an available ad placement option within a Meta ad campaign?

Meta Stories Signup and view all the answers

If you want more people to visit your website, which campaign objective should you choose?

Traffic Signup and view all the answers

What is a “Lookalike Audience”?

A new audience similar to your existing customers Signup and view all the answers

What are the three levels of structure in a Meta ad campaign?

Campaign, Ad Set, Ad Signup and view all the answers

What is a Lead Generation campaign on Meta?

Campaign to generate potential customer information Signup and view all the answers

Meta Ads - Digital Marketing Reading

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Questions and Answers

Which of these is a campaign objective in Meta Ads Manager?

Which of the following is an available audience targeting option for a Meta ad campaign?

What is the purpose of targeting in Meta Ads?

Which Meta feature is best for creating dynamic versions of an ad depending on user data?

Which optimization shows your ads to people who have previously interacted with your content?

Which of the following is an available ad placement option within a Meta ad campaign?

If you want more people to visit your website, which campaign objective should you choose?

What is a “Lookalike Audience”?

What are the three levels of structure in a Meta ad campaign?

What is a Lead Generation campaign on Meta?

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