Meta Ads - Digital Marketing Reading
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Questions and Answers

Which of these is a campaign objective in Meta Ads Manager?

  • Brainstorming
  • Traffic (correct)
  • Printing
  • Connection
  • Which of the following is an available audience targeting option for a Meta ad campaign?

  • Interests (correct)
  • Zip codes only
  • Device manufacturers
  • Language spoken at home
  • What is the purpose of targeting in Meta Ads?

  • To show your ads to random people
  • To reach specific groups of people likely interested in your ad (correct)
  • To make your ads more expensive
  • To limit your ads to desktop only
  • Which Meta feature is best for creating dynamic versions of an ad depending on user data?

    <p>Dynamic creative</p> Signup and view all the answers

    Which optimization shows your ads to people who have previously interacted with your content?

    <p>Retargeting</p> Signup and view all the answers

    Which of the following is an available ad placement option within a Meta ad campaign?

    <p>Meta Stories</p> Signup and view all the answers

    If you want more people to visit your website, which campaign objective should you choose?

    <p>Traffic</p> Signup and view all the answers

    What is a “Lookalike Audience”?

    <p>A new audience similar to your existing customers</p> Signup and view all the answers

    What are the three levels of structure in a Meta ad campaign?

    <p>Campaign, Ad Set, Ad</p> Signup and view all the answers

    What is a Lead Generation campaign on Meta?

    <p>Campaign to generate potential customer information</p> Signup and view all the answers

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