Podcast
Questions and Answers
What was the percentage increase in MERSEA's online sales after focusing on e-commerce and building an online marketing funnel?
What was the percentage increase in MERSEA's online sales after focusing on e-commerce and building an online marketing funnel?
- 50%
- 20%
- 35% (correct)
- 5%
What percentage of MERSEA's customers are returning customers?
What percentage of MERSEA's customers are returning customers?
- 25%
- 50% (correct)
- 10%
- 40%
What is the key to a successful marketing funnel according to the text?
What is the key to a successful marketing funnel according to the text?
- Trying and testing new ideas (correct)
- A well-rounded marketing approach
- Building an e-commerce store
- A well-made product
What is the purpose of a marketing funnel?
What is the purpose of a marketing funnel?
What helped contribute to MERSEA's success according to the text?
What helped contribute to MERSEA's success according to the text?
Which of the following best describes MERSEA's products?
Which of the following best describes MERSEA's products?
What was the main challenge MERSEA faced when trying to increase their e-commerce sales?
What was the main challenge MERSEA faced when trying to increase their e-commerce sales?
What mix of marketing strategies did MERSEA use to attract potential customers?
What mix of marketing strategies did MERSEA use to attract potential customers?
Did MERSEA use their own employees to implement all of the marketing strategies?
Did MERSEA use their own employees to implement all of the marketing strategies?
What was the initial focus of MERSEA's founders when selling their products?
What was the initial focus of MERSEA's founders when selling their products?
What marketing strategies does MERSEA use for the awareness stage?
What marketing strategies does MERSEA use for the awareness stage?
What is remarketing in the consideration stage of the marketing funnel?
What is remarketing in the consideration stage of the marketing funnel?
What is one strategy MERSEA uses to improve the conversion stage of their marketing funnel?
What is one strategy MERSEA uses to improve the conversion stage of their marketing funnel?
What type of ads does MERSEA use for specific types of products, such as 'kimono sweater'?
What type of ads does MERSEA use for specific types of products, such as 'kimono sweater'?
What is one unique strategy that MERSEA uses to build loyalty with their customers?
What is one unique strategy that MERSEA uses to build loyalty with their customers?
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