Menu Planning and Development in Tourism & Hospitality
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Questions and Answers

What is the first step in menu planning?

  • Analyze the market (correct)
  • Know the potential market
  • Identify the target market
  • Segment the market by income
  • What is one way to segment the market according to the text?

  • By income (correct)
  • By age
  • By location
  • By gender
  • Who are among the target patrons?

  • Students
  • Middle class employees
  • Executives/managers (correct)
  • Factory workers
  • What is the purpose of market analysis in menu planning?

    <p>To analyze the needs and demands of the target market</p> Signup and view all the answers

    What should be considered when determining the potential market?

    <p>All of the above</p> Signup and view all the answers

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