Podcast
Questions and Answers
How many menus should a 100-seat restaurant have printed if they want the menus to last for 6 months?
How many menus should a 100-seat restaurant have printed if they want the menus to last for 6 months?
- 200 (correct)
- 300
- 100
- 50
Which of the following is NOT an example of a menu board?
Which of the following is NOT an example of a menu board?
- Chalkboard
- Bulletin board (correct)
- Television screen
- None of the above choices
Which of the following is NOT a single-use, disposable menu example?
Which of the following is NOT a single-use, disposable menu example?
- Take-out menu
- Children's menu that can be colored on.
- A placemat
- Lounge menu (correct)
A menu item has a contribution margin of $2.00 and sells 350 units. What is the menu contribution margin for this item?
A menu item has a contribution margin of $2.00 and sells 350 units. What is the menu contribution margin for this item?
A menu item with high popularity and low profitability is classified as what?
A menu item with high popularity and low profitability is classified as what?
To address a 'puzzle' menu item, the menu planner should do what?
To address a 'puzzle' menu item, the menu planner should do what?
What is the primary reason a customer is initially drawn to a restaurant?
What is the primary reason a customer is initially drawn to a restaurant?
Flashcards
Menu Quantity
Menu Quantity
Restaurants need double the seating capacity in menus to account for wear and tear.
Disposable Menu
Disposable Menu
Menus designed for single use, then disposal (e.g., daily specials).
Item Contribution Margin
Item Contribution Margin
Selling price minus direct cost.
Plow-horse
Plow-horse
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Suggestive selling
Suggestive selling
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Menu Analysis Star
Menu Analysis Star
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Restaurant Brand
Restaurant Brand
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Study Notes
- A restaurant with 100 seats wanting its menus to last 6 months should have 200 printed by a professional printer.
- Bulletin boards are not examples of menu boards.
- Lounge menu is not an example of a single-use, disposable menu.
- A menu item with an item contribution margin of $2.00, selling 350 units during the period measured, has a menu contribution margin of $700.
- A menu item with high popularity and low profitability is considered a plow-horse.
- To deal with a menu analysis puzzle, the menu planner should suggestively sell it.
- To deal with a menu analysis star, the menu planner should leave it alone.
- A POS system can perform all of the following functions: Accepting customer orders input by the server, conducting a menu analysis, and accepting customer orders input by the server.
- The brand normally brings a customer into a restaurant.
- When marketing with a menu, it should be placed in all of the following locations except highway billboards.
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Description
This lesson covers menu planning, marketing strategies, and menu analysis techniques. It also discusses menu design, item placement, and the use of POS systems in restaurant management. Furthermore, single-use menus, lounge menus, profitability and popularity of menu items are covered.
