Memory, Retention and Message Reception
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Questions and Answers

Which of the following best illustrates the function of short-term memory in the context of information processing?

  • Filtering out irrelevant information to prevent cognitive overload.
  • Storing information permanently for future use.
  • Holding information temporarily while it is being actively used. (correct)
  • Storing personal experiences and events for later recall.

Episodic memory is most accurately described as the recollection of:

  • Abstract concepts and principles learned through formal education.
  • Personal experiences and events associated with specific times and places. (correct)
  • General knowledge and facts accumulated over time.
  • Skills and habits that are performed automatically.

How do an individual's pre-existing attitudes typically influence their reception of new information?

  • Individuals generally give equal weight to information regardless of their attitudes.
  • Individuals are more likely to critically evaluate information that aligns with their views.
  • Individuals tend to avoid information that contradicts their established beliefs. (correct)
  • Individuals actively seek out information that challenges their current attitudes to promote intellectual growth.

An individual starting a new business is likely to focus their attention on information sources:

<p>Specifically related to business and industry trends. (B)</p> Signup and view all the answers

A person with a limited vocabulary may struggle most with messages that are:

<p>Highly abstract and complex. (A)</p> Signup and view all the answers

What is likely to happen when someone encounters a message they believe they will need in the future?

<p>They will make an effort to understand and remember the message. (A)</p> Signup and view all the answers

How can ingrained habits affect how someone receives new information?

<p>Habits can shape tendencies in how information is processed. (D)</p> Signup and view all the answers

Which action demonstrates using long-term memory?

<p>Recalling the events of your high school graduation. (C)</p> Signup and view all the answers

Flashcards

Short term memory

A type of memory that stores information for a limited time, around 15 seconds.

Long term memory

A type of memory that retains information for an extended period, potentially indefinitely.

Episodic memory

Memory that relates to personal experiences and specific events in time and place.

Receiver Influence

The set of factors that affects how a person interprets and retains information.

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Information needs

What individuals require or seek to know influences attention and reception of messages.

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Attitudes and preferences

Personal inclinations that affect the reception of messages, favoring supportive interpretations.

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Intelligence impact

A person's level of intelligence influences the types of messages they will attend to and process.

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Communication style

The way one communicates can influence how well messages are understood and remembered.

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Study Notes

Memory and Retention

  • Memory is crucial for interpretation, allowing us to store and efficiently retrieve vast amounts of information.
  • Short-term memory holds information briefly (approximately 15 seconds).
  • Long-term memory results from processing and elaborating on information from short-term memory.
  • Episodic memory involves recalling personal experiences, objects, people, and events at specific times and places.

Receiver Influence on Message Reception

  • Individual factors significantly influence which messages one attends to and how they interpret and retain information.
  • Needs: Crucial in determining which messages are important and receive attention.
  • Attitudes, Preferences, and Predispositions: Influence receptivity towards messages aligned with pre-existing views. People tend to favor messages supporting their existing beliefs.
  • Goals: Personal goals direct attention to information sources that support the goal.
  • Capability: Intelligence, experience, and language skills affect attentiveness towards and interpretation of messages.
  • Usefulness/Need: We focus on and remember messages we anticipate needing or using.
  • Communication Style: Influences reception in several ways.
  • Past Experiences/Habits: Form the basis for many reception tendencies and behaviors.

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Description

Explore the dynamics of memory, from short-term to long-term. Understand how personal needs, attitudes, preferences, and goals shape message reception and information retention. Learn about memory and the impact on individual interpretation.

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