Podcast
Questions and Answers
What is one characteristic of Indigenous Knowledge?
What is one characteristic of Indigenous Knowledge?
Traditional agriculture practices are no longer followed by ethnic groups in the Philippines.
Traditional agriculture practices are no longer followed by ethnic groups in the Philippines.
False
Name a ritual practiced by the TINGGUIAN ethnic group associated with childbirth.
Name a ritual practiced by the TINGGUIAN ethnic group associated with childbirth.
DAWAK
Indigenous people believe in various rituals, such as _________ to free a sick person from spirits.
Indigenous people believe in various rituals, such as _________ to free a sick person from spirits.
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Which of the following is NOT a type of traditional cultural expression?
Which of the following is NOT a type of traditional cultural expression?
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Match the following ethnic groups with their practices:
Match the following ethnic groups with their practices:
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What is a common agricultural product produced in the Philippines?
What is a common agricultural product produced in the Philippines?
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Information within Indigenous Knowledge is typically shared through technological means.
Information within Indigenous Knowledge is typically shared through technological means.
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Which type of print media is known for containing news, feature articles, and advertisements?
Which type of print media is known for containing news, feature articles, and advertisements?
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Television is an example of print media.
Television is an example of print media.
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What is the purpose of a brochure?
What is the purpose of a brochure?
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Comics communicate ideas via images, often combined with ______.
Comics communicate ideas via images, often combined with ______.
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Which of the following mediums is considered the oldest form of media?
Which of the following mediums is considered the oldest form of media?
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Match the following media types with their characteristics:
Match the following media types with their characteristics:
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Digital media requires analog tools to access.
Digital media requires analog tools to access.
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Name a Filipino comics writer mentioned in the media content.
Name a Filipino comics writer mentioned in the media content.
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What primarily dictates the use of language style and textual layout in newspapers?
What primarily dictates the use of language style and textual layout in newspapers?
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What is the primary purpose of Republic Act No. 8371?
What is the primary purpose of Republic Act No. 8371?
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Communication breakdown occurs when both communicators understand each other's signs and cues.
Communication breakdown occurs when both communicators understand each other's signs and cues.
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The World Wide Web allows access to information in just a few clicks.
The World Wide Web allows access to information in just a few clicks.
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What are media codes and conventions often described as?
What are media codes and conventions often described as?
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What is an example of an open-collaborative source?
What is an example of an open-collaborative source?
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Effective use of a code prevents __________ during communication.
Effective use of a code prevents __________ during communication.
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What is the primary role of the audience in the field of media and information languages?
What is the primary role of the audience in the field of media and information languages?
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Match the following media codes with their definitions:
Match the following media codes with their definitions:
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CODES are systems of signs that create meaning when put together, while GENRE helps audiences understand the message by recognizing and interpreting those signs.
CODES are systems of signs that create meaning when put together, while GENRE helps audiences understand the message by recognizing and interpreting those signs.
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The target audience is defined by a unique set of characteristics such as age, gender, and interests.
The target audience is defined by a unique set of characteristics such as age, gender, and interests.
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What is the relationship between the size of the audience and the life of a media product?
What is the relationship between the size of the audience and the life of a media product?
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Which of the following best describes 'formulaic messages'?
Which of the following best describes 'formulaic messages'?
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Which of the following is NOT an indicator of website credibility?
Which of the following is NOT an indicator of website credibility?
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Recognizing conventions can sometimes be a hindrance in critically assessing media content.
Recognizing conventions can sometimes be a hindrance in critically assessing media content.
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The group of consumers specifically addressed in a media text is known as the ______.
The group of consumers specifically addressed in a media text is known as the ______.
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Genre is a fixed and static concept that does not change over time.
Genre is a fixed and static concept that does not change over time.
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What happens to an audience when they are exposed to recognizable or familiar messages?
What happens to an audience when they are exposed to recognizable or familiar messages?
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What does the term 'genre' originate from?
What does the term 'genre' originate from?
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Match the following terms with their correct descriptions:
Match the following terms with their correct descriptions:
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Match the following types of internet resources with their characteristics:
Match the following types of internet resources with their characteristics:
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Study Notes
Types of Media
-
Print Media is made of paper and ink, traditionally printed using mechanical processes. It is considered the oldest form of media.
- Newspapers are printed publications, typically daily or weekly, containing news, features, advertisements, and correspondence.
- Comics convey ideas through images, often combined with text or other visuals.
- Books are printed pages glued or sewn together and bound in covers, covering diverse topics from fiction to non-fiction.
- Brochures are small magazines containing information about a product, company, or service, often folded into pamphlets or leaflets.
- Magazines are periodical publications with articles and illustrations, usually focusing on a specific subject or area of interest.
Broadcast Media
- Broadcast media uses airwaves as the transmission medium to reach target audiences.
- Television transmits visual images and sound, broadcasting content for entertainment, information, and education.
- Radio broadcasts audio content through electronic devices.
### Digital/New Media
- Digital media require digital tools for access and are distributed on digital platforms.
- Film consists of moving images recorded for cinema or television viewing, serving as a cultural artifact reflecting societal values and ideologies.
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Social Media facilitates the sharing of ideas, thoughts, and information through virtual networks and communities.
- Indigenous Knowledge is often transmitted through oral tradition, stored in memories, and shared face-to-face within communities.
- Traditional Medicines and Health Care are practiced by indigenous peoples through different rituals and practices.
- Traditional Agriculture emphasizes sustainable practices, with indigenous communities continuing traditional farming methods alongside modern technologies.
- Traditional Cultural Expressions include music, dances, literature, and weaving, showcasing indigenous traditions and values.
- World Wide Web allows information access through multiple clicks, making information readily available globally.
- Open-collaborative sources are generated through user and moderator collaboration, serving as preliminary data gathering for verification.
- Social Media facilitates interaction with families, friends, and networks, providing easy access to needed information.
Internet-Based Research Tips
- URL: Check website credibility by examining the URL – personal pages (e.g., bloggers) require investigation, and domain extensions (.org, .com, .gov) offer clues about website type.
- Website links: Explore website links like "About," "Biography," and "Related links" for further information.
- Author and website reviews: Conduct online searches for author and website reviews for credibility assessment.
- Wikipedia: While not considered scholarly, Wikipedia can provide references to credible sources.
### Genre & Codes
-
Genre broadly categorizes media based on recognizable characteristics and communicative purposes.
- Codes are systems of signs that create meaning when combined.
Factors Influencing Media Interpretation
- Societal Roles: One's role in society influences media understanding.
- Group Purposes: Individual and group intentions impact interpretation.
- Professional and Organizational Preferences: Professional standards and organizational policies shape perspectives.
- Cultural Constraints: Cultural values and beliefs influence media perception.
Written Codes
- Language Style and Textual Layout: The use of language style and arrangement in texts can convey meaning and importance, often influenced by editorial principles.
### Audio Codes
- Sound: Background music, sound effects, and voice-overs contribute to meaning in media.
Communication Breakdown
- Lack of Code Understanding: Communication breakdown occurs when participants are unfamiliar with the signs and cues used by the other.
Conventions
- Formulaic Messages: Conventions, established through repeated exposure and experience, contribute to formulaic media content.
Audience, Producers, and Stakeholders
- Audience: Media texts are created for a specific audience, encompassing all those exposed to the content.
- Target Audience: Consists of specific individuals or groups to whom a media text is directed based on shared characteristics (age, gender, interests).
- Producers/Stakeholders: Fund and create the media content/services that the audience consumes, focusing primarily on demographic factors like age, gender, and occupation.
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Description
Test your knowledge on various types of media including print and broadcast. This quiz covers newspapers, magazines, television, and more. Understand the distinctions and characteristics of each media type.
