Media Types Quiz

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Questions and Answers

What is one characteristic of Indigenous Knowledge?

It is exchanged only through technological means.

It is communicated orally and stored in memories. (correct)

It is shared widely across different communities.

It is primarily documented in written form.

Traditional agriculture practices are no longer followed by ethnic groups in the Philippines.

False

Name a ritual practiced by the TINGGUIAN ethnic group associated with childbirth.

DAWAK

Indigenous people believe in various rituals, such as _________ to free a sick person from spirits.

UD-UDONG Signup and view all the answers

Which of the following is NOT a type of traditional cultural expression?

Digital art Signup and view all the answers

Match the following ethnic groups with their practices:

TINGGUIAN = DAWAK Dumagat = Ritual for newborns General practice = Traditional Agriculture Indigenous people = Cultural expressions Signup and view all the answers

What is a common agricultural product produced in the Philippines?

Rice Signup and view all the answers

Information within Indigenous Knowledge is typically shared through technological means.

False Signup and view all the answers

Which type of print media is known for containing news, feature articles, and advertisements?

Newspaper Signup and view all the answers

Television is an example of print media.

False Signup and view all the answers

What is the purpose of a brochure?

To introduce a company, organization, product, or service and inform potential customers. Signup and view all the answers

Comics communicate ideas via images, often combined with ______.

text Signup and view all the answers

Which of the following mediums is considered the oldest form of media?

Print Media Signup and view all the answers

Match the following media types with their characteristics:

Film = Moving pictures that can be shown at cinema or television Radio = Electronic equipment for listening to broadcasts Social Media = Facilitates sharing of ideas through virtual networks Magazine = Periodical publication covering specific subjects Signup and view all the answers

Digital media requires analog tools to access.

False Signup and view all the answers

Name a Filipino comics writer mentioned in the media content.

Mars Ravelo Signup and view all the answers

What primarily dictates the use of language style and textual layout in newspapers?

The editorial principles and policies of the news organization Signup and view all the answers

What is the primary purpose of Republic Act No. 8371?

To recognize, protect, and promote the rights of indigenous peoples Signup and view all the answers

Communication breakdown occurs when both communicators understand each other's signs and cues.

False Signup and view all the answers

The World Wide Web allows access to information in just a few clicks.

True Signup and view all the answers

What are media codes and conventions often described as?

The building blocks of all media. Signup and view all the answers

What is an example of an open-collaborative source?

Wikipedia Signup and view all the answers

Effective use of a code prevents __________ during communication.

communication breakdown Signup and view all the answers

What is the primary role of the audience in the field of media and information languages?

To accept and reject information Signup and view all the answers

Match the following media codes with their definitions:

Written Codes = Use of language style and textual layout Audio Codes = Codes related to sound like music or voice-overs Conventions = Generally accepted ways of doing things Communication Breakdown = Failure in understanding between communicators Signup and view all the answers

CODES are systems of signs that create meaning when put together, while GENRE helps audiences understand the message by recognizing and interpreting those signs.

CODES and GENRE Signup and view all the answers

The target audience is defined by a unique set of characteristics such as age, gender, and interests.

True Signup and view all the answers

What is the relationship between the size of the audience and the life of a media product?

The larger the audience, the longer the media product will stay in the market. Signup and view all the answers

Which of the following best describes 'formulaic messages'?

Messages that follow a conventional pattern due to repeated exposure Signup and view all the answers

Which of the following is NOT an indicator of website credibility?

The number of ads on the page Signup and view all the answers

Recognizing conventions can sometimes be a hindrance in critically assessing media content.

True Signup and view all the answers

The group of consumers specifically addressed in a media text is known as the ______.

target audience Signup and view all the answers

Genre is a fixed and static concept that does not change over time.

False Signup and view all the answers

What happens to an audience when they are exposed to recognizable or familiar messages?

They are able to make sense of the message. Signup and view all the answers

What does the term 'genre' originate from?

French word meaning 'type' or 'kind' Signup and view all the answers

Match the following terms with their correct descriptions:

Audience = Consumers of media who accept or reject information Producers = Those who create media products Target Audience = Specific group defined by demographics like age and interests Media Product Life = Duration a media product remains relevant in the market Signup and view all the answers

Match the following types of internet resources with their characteristics:

Wikipedia = Collaborative but not always reliable Personal blogs = Author-dependent credibility Government websites = .gov domain Commercial sites = .com domain Signup and view all the answers

Study Notes

Types of Media

Print Media is made of paper and ink, traditionally printed using mechanical processes. It is considered the oldest form of media.
- Newspapers are printed publications, typically daily or weekly, containing news, features, advertisements, and correspondence.
- Comics convey ideas through images, often combined with text or other visuals.
- Books are printed pages glued or sewn together and bound in covers, covering diverse topics from fiction to non-fiction.
- Brochures are small magazines containing information about a product, company, or service, often folded into pamphlets or leaflets.
- Magazines are periodical publications with articles and illustrations, usually focusing on a specific subject or area of interest.

Broadcast Media

Broadcast media uses airwaves as the transmission medium to reach target audiences.
- Television transmits visual images and sound, broadcasting content for entertainment, information, and education.
- Radio broadcasts audio content through electronic devices.

### Digital/New Media

Digital media require digital tools for access and are distributed on digital platforms.
- Film consists of moving images recorded for cinema or television viewing, serving as a cultural artifact reflecting societal values and ideologies.
- Social Media facilitates the sharing of ideas, thoughts, and information through virtual networks and communities.
  - Indigenous Knowledge is often transmitted through oral tradition, stored in memories, and shared face-to-face within communities.
  - Traditional Medicines and Health Care are practiced by indigenous peoples through different rituals and practices.
  - Traditional Agriculture emphasizes sustainable practices, with indigenous communities continuing traditional farming methods alongside modern technologies.
  - Traditional Cultural Expressions include music, dances, literature, and weaving, showcasing indigenous traditions and values.
- World Wide Web allows information access through multiple clicks, making information readily available globally.
- Open-collaborative sources are generated through user and moderator collaboration, serving as preliminary data gathering for verification.
- Social Media facilitates interaction with families, friends, and networks, providing easy access to needed information.

Internet-Based Research Tips

URL: Check website credibility by examining the URL – personal pages (e.g., bloggers) require investigation, and domain extensions (.org, .com, .gov) offer clues about website type.
Website links: Explore website links like "About," "Biography," and "Related links" for further information.
Author and website reviews: Conduct online searches for author and website reviews for credibility assessment.
Wikipedia: While not considered scholarly, Wikipedia can provide references to credible sources.

### Genre & Codes

Genre broadly categorizes media based on recognizable characteristics and communicative purposes.
- Codes are systems of signs that create meaning when combined.

Factors Influencing Media Interpretation

Societal Roles: One's role in society influences media understanding.
Group Purposes: Individual and group intentions impact interpretation.
Professional and Organizational Preferences: Professional standards and organizational policies shape perspectives.
Cultural Constraints: Cultural values and beliefs influence media perception.

Written Codes

Language Style and Textual Layout: The use of language style and arrangement in texts can convey meaning and importance, often influenced by editorial principles.

### Audio Codes

Sound: Background music, sound effects, and voice-overs contribute to meaning in media.

Communication Breakdown

Lack of Code Understanding: Communication breakdown occurs when participants are unfamiliar with the signs and cues used by the other.

Conventions

Formulaic Messages: Conventions, established through repeated exposure and experience, contribute to formulaic media content.

Audience, Producers, and Stakeholders

Audience: Media texts are created for a specific audience, encompassing all those exposed to the content.
Target Audience: Consists of specific individuals or groups to whom a media text is directed based on shared characteristics (age, gender, interests).
Producers/Stakeholders: Fund and create the media content/services that the audience consumes, focusing primarily on demographic factors like age, gender, and occupation.

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Description

Test your knowledge on various types of media including print and broadcast. This quiz covers newspapers, magazines, television, and more. Understand the distinctions and characteristics of each media type.

Media Types Quiz

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Questions and Answers

What is one characteristic of Indigenous Knowledge?

Traditional agriculture practices are no longer followed by ethnic groups in the Philippines.

Name a ritual practiced by the TINGGUIAN ethnic group associated with childbirth.

Indigenous people believe in various rituals, such as _________ to free a sick person from spirits.

Which of the following is NOT a type of traditional cultural expression?

Match the following ethnic groups with their practices:

What is a common agricultural product produced in the Philippines?

Information within Indigenous Knowledge is typically shared through technological means.

Which type of print media is known for containing news, feature articles, and advertisements?

Television is an example of print media.

What is the purpose of a brochure?

Comics communicate ideas via images, often combined with ______.

Which of the following mediums is considered the oldest form of media?

Match the following media types with their characteristics:

Digital media requires analog tools to access.

Name a Filipino comics writer mentioned in the media content.

What primarily dictates the use of language style and textual layout in newspapers?

What is the primary purpose of Republic Act No. 8371?

Communication breakdown occurs when both communicators understand each other's signs and cues.

The World Wide Web allows access to information in just a few clicks.

What are media codes and conventions often described as?

What is an example of an open-collaborative source?

Effective use of a code prevents __________ during communication.

What is the primary role of the audience in the field of media and information languages?

Match the following media codes with their definitions:

CODES are systems of signs that create meaning when put together, while GENRE helps audiences understand the message by recognizing and interpreting those signs.

The target audience is defined by a unique set of characteristics such as age, gender, and interests.

What is the relationship between the size of the audience and the life of a media product?

Which of the following best describes 'formulaic messages'?

Which of the following is NOT an indicator of website credibility?

Recognizing conventions can sometimes be a hindrance in critically assessing media content.

The group of consumers specifically addressed in a media text is known as the ______.

Genre is a fixed and static concept that does not change over time.

What happens to an audience when they are exposed to recognizable or familiar messages?

What does the term 'genre' originate from?

Match the following terms with their correct descriptions:

Match the following types of internet resources with their characteristics:

Study Notes

Types of Media

Broadcast Media

Internet-Based Research Tips

Factors Influencing Media Interpretation

Written Codes

Communication Breakdown

Conventions

Audience, Producers, and Stakeholders

Studying That Suits You

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