Podcast
Questions and Answers
Owned media is typically shared by others on social media platforms.
Owned media is typically shared by others on social media platforms.
False
Determining the optimal media mix is a one-time decision.
Determining the optimal media mix is a one-time decision.
False
Revising the media mix should be done quarterly.
Revising the media mix should be done quarterly.
False
Promotion sites should be left online after the promotion is over.
Promotion sites should be left online after the promotion is over.
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User-generated content is an example of shared media.
User-generated content is an example of shared media.
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The primary goal of determining the media mix is to increase recognition and traffic.
The primary goal of determining the media mix is to increase recognition and traffic.
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Native advertising is the primary focus of a converged strategy.
Native advertising is the primary focus of a converged strategy.
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Evaluating each type of media in isolation is recommended.
Evaluating each type of media in isolation is recommended.
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The upper-left section of the cycle is where marketers should start developing their strategy.
The upper-left section of the cycle is where marketers should start developing their strategy.
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Owned media is considered a lower priority in a converged strategy.
Owned media is considered a lower priority in a converged strategy.
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Repurposing existing content is not a consideration in developing a converged strategy.
Repurposing existing content is not a consideration in developing a converged strategy.
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A converged strategy is built solely on paid media.
A converged strategy is built solely on paid media.
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A sales video is not suitable for inexpensive or simple products.
A sales video is not suitable for inexpensive or simple products.
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A third-party pitch video is always shot using a celebrity endorsement.
A third-party pitch video is always shot using a celebrity endorsement.
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The product page is the first point of contact for prospects on an e-commerce website.
The product page is the first point of contact for prospects on an e-commerce website.
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A product detail page should discourage visitors from proceeding to the next level.
A product detail page should discourage visitors from proceeding to the next level.
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The product sales video is a type of third-party pitch video.
The product sales video is a type of third-party pitch video.
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Third-party endorsements are required for a product page to be effective.
Third-party endorsements are required for a product page to be effective.
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The auditing process for a blog post involves examining seven elements.
The auditing process for a blog post involves examining seven elements.
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An exceptional headline should be as long as possible to convey the promise to the reader.
An exceptional headline should be as long as possible to convey the promise to the reader.
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A headline that uses redundant fluff words is considered exceptional.
A headline that uses redundant fluff words is considered exceptional.
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The headline should be deceptive or full of hype to be enticing.
The headline should be deceptive or full of hype to be enticing.
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Auditing a blog post involves communicating what needs to be improved to the writer or content team.
Auditing a blog post involves communicating what needs to be improved to the writer or content team.
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Returning the post to the writer without a follow-up deadline can still meet the publishing deadline.
Returning the post to the writer without a follow-up deadline can still meet the publishing deadline.
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Long, unbroken blocks of text are visually appealing to readers.
Long, unbroken blocks of text are visually appealing to readers.
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The primary goal of a blog is to provide value to an audience.
The primary goal of a blog is to provide value to an audience.
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Using bold font is recommended to break up the text in a blog post.
Using bold font is recommended to break up the text in a blog post.
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Transitions between ideas are not important in a blog post.
Transitions between ideas are not important in a blog post.
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It is recommended to break up paragraphs that are longer than one line.
It is recommended to break up paragraphs that are longer than one line.
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The relevance of the offer to the article's topic does not affect conversion rates.
The relevance of the offer to the article's topic does not affect conversion rates.
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