Media Types in Marketing

Owned media is typically shared by others on social media platforms.

Determining the optimal media mix is a one-time decision.

Revising the media mix should be done quarterly.

Promotion sites should be left online after the promotion is over.

User-generated content is an example of shared media.

The primary goal of determining the media mix is to increase recognition and traffic.

Native advertising is the primary focus of a converged strategy.

Evaluating each type of media in isolation is recommended.

The upper-left section of the cycle is where marketers should start developing their strategy.

Owned media is considered a lower priority in a converged strategy.

Repurposing existing content is not a consideration in developing a converged strategy.

A converged strategy is built solely on paid media.

A sales video is not suitable for inexpensive or simple products.

A third-party pitch video is always shot using a celebrity endorsement.

The product page is the first point of contact for prospects on an e-commerce website.

A product detail page should discourage visitors from proceeding to the next level.

The product sales video is a type of third-party pitch video.

Third-party endorsements are required for a product page to be effective.

The auditing process for a blog post involves examining seven elements.

An exceptional headline should be as long as possible to convey the promise to the reader.

A headline that uses redundant fluff words is considered exceptional.

The headline should be deceptive or full of hype to be enticing.

Auditing a blog post involves communicating what needs to be improved to the writer or content team.

Returning the post to the writer without a follow-up deadline can still meet the publishing deadline.

Long, unbroken blocks of text are visually appealing to readers.

The primary goal of a blog is to provide value to an audience.

Using bold font is recommended to break up the text in a blog post.

Transitions between ideas are not important in a blog post.

It is recommended to break up paragraphs that are longer than one line.

The relevance of the offer to the article's topic does not affect conversion rates.