Media Types and Transfer Methods

Media Types According to Means of Transfer

• Media is about communicating and transferring information. Not all media are appropriate for all purposes.

• Print media includes newspapers, magazines, pamphlets, books, and flyers.

  • Print media is generally produced by publishing companies that have reporters (content writers) and editors (reviewers).
  • Print media is a physical media usually printed on paper.
  • It takes time for information to be printed and distributed.
  • It is a traditional media type with a smaller market than other mediums.
  • It has lower production costs.
  • It provides opportunities to reach large audiences and target specific audiences.

• Outdoor media includes billboards, road signs, posters, and mobile billboards.

  • This media is used for out-of-home advertising and is placed in public areas.
  • It requires creative design and strategical placement to attract audiences.
  • This type of media uses short, catchy, and descriptive messaging.
  • This type of media reaches large and diverse audiences, especially those who travel outdoors.
  • It has a high impact potential if location and design are good.
  • This type of media is passive as compared to the other media types.

• Broadcast media includes radio, television, speakers, and telephone.

  • It is the most efficient type of media for reaching large audiences simultaneously, in real-time.
  • It is often used to broadcast news reports.
  • It is a diverse category of media, but many forms have a high cost of production.
  • This type of media engages the user as it involves physical interaction.

• Digital media includes blogs, online news, social media, virtual reality, video games, web pages, applications, and databases.

  • It is a rapidly evolving media type that uses the Internet to directly transfer information to audiences in real-time.
  • It actively engages audiences as part of its process.
  • It is characterized by its fast-paced evolution and ability to transfer all kinds of information, including factual, personal, and cultural.
  • It can be customized and personalized for its audience.
  • It can have high levels of engagement and interactivity.
  • It encompasses many other media types, including print and broadcast media.

Media Types According to Information Source

• This category classifies the source and transfer of information.

• Print media involves the use of a physical media, like paper.

  • Print media is a traditional media type, and information is delivered through the printed format.
  • Information is usually rigorously checked for accuracy and credibility.
  • Although print media traditionally includes books and newspapers, it has migrated into online formats.

• Outdoor media uses physical signs, billboards, and other printed material.

  • This type of media relies on the placement and location of information.
  • It is used to inform and advertise in outdoor environments and relies on visual communication.

• Broadcast media usually uses television, radio, smartphones, and speakers as its media.

  • Broadcast media can be used for live events, news, or other forms of media.
  • This type of media can be used to inform, entertain, or advertise with a diverse range of formats.
  • It is characterized by the transfer of information via electronic signals.

• Digital media relies on the internet and digital technology.

  • This media type can be used for a wide range of purposes, including information, education, communication, entertainment, and advertising.
  • It is characterized by its rapid and constant evolution, with new technologies and trends appearing regularly.