Media Theories Overview

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Questions and Answers

What is the main focus of the Philippine Journalist's Code of Ethics?

Ensuring accuracy and objectivity in news reporting.
Protecting the rights of women in the media.
Regulating the content of advertisements.
Promoting ethical standards for journalists. (correct)

According to the Philippine Journalist's Code of Ethics, what is prohibited regarding gender representation?

Employing women in high-profile positions.
Using gender-neutral language in all reporting.
Including women's perspectives in news stories.
Portraying women solely as housewives. (correct)

What kind of language is specifically addressed in the Philippine Daily Inquirer Manual of Standards and stated as being 'false and demeaning'?

Language that is overly informal.
Language that is culturally insensitive.
Language that stereotypes women. (correct)
Language that uses technical jargon.

What does the Philippine Daily Inquirer Manual of Standards state about the changing role of women?

It encourages journalists to acknowledge the changing role of women in their reporting. (A) Signup and view all the answers

Which of the following is a violation of the Standards of Advertising of the Ad Standards Council Inc. (2010) regarding sex and representation?

An advertisement depicting a woman as a sex object. (B) Signup and view all the answers

According to the Standards of Advertising of the Ad Standards Council Inc. (2010), what type of language should be avoided in advertisements?

Language that uses sexist terms or stereotypes. (C) Signup and view all the answers

Which of the following is NOT prohibited by the Standards of Advertising of the Ad Standards Council Inc. (2010) regarding content?

Advertisements that contain religious themes. (C) Signup and view all the answers

What is the significance of the 1987 Supreme Court decision mentioned in the text?

It upheld the Philippine Journalist's Code of Ethics. (B) Signup and view all the answers

Which theory emphasizes the importance of "informativeness, truth, accuracy, and objectivity" in media?

Soviet Media Theory (B) Signup and view all the answers

Which of the following theories focuses on the needs and aspirations of the active receiver in a political society?

MQ Quail Theory (C) Signup and view all the answers

What is the main obligation of media according to the Authoritarian Theory?

To promote the government's agenda. (D) Signup and view all the answers

Which of these theories is described as having "lacks full legitimation and incorporation to media institutions"?

MQ Quail Theory (C) Signup and view all the answers

Which theory involves a spectrum of communication processes and strategies within international development?

Development Theory (B) Signup and view all the answers

What is the primary purpose of media organizations under the Soviet Communist/ Workers Theory?

To serve the interests of the working class (C) Signup and view all the answers

What is a distinction between the Social Responsibility Theory and the Libertarian Theory, as described in the text?

The Libertarian Theory emphasizes the pursuit of profit, while the Social Responsibility Theory focuses on addressing societal needs. (C) Signup and view all the answers

What is the key principle behind the Social Responsibility Theory in the context of media?

Media should strive to reflect the diversity of society and offer various viewpoints. (D) Signup and view all the answers

Which theory emphasizes the importance of addressing social problems through media?

Social Responsibility Theory (A) Signup and view all the answers

In the context of the theories presented, which theory is characterized by advocating for punishment of individuals who deviate from official policy?

Authoritarian Theory (C) Signup and view all the answers

What is the justification for the "Social Responsibility" theory's stance on media's role in society?

Media should be a tool for social change and betterment by addressing societal issues. (D) Signup and view all the answers

What is a defining characteristic of the "Social Responsibility" theory, as outlined in the text?

It promotes a pluralistic media landscape that reflects diverse viewpoints. (C) Signup and view all the answers

What is Siebert's primary contribution to the understanding of media theories, as mentioned in the text?

He developed a comprehensive framework for understanding the relationship between media and society. (A) Signup and view all the answers

Which of the following is NOT a factor that the MTRCB considers when reviewing television programs?

Whether the program promotes free speech (D) Signup and view all the answers

According to the content, what is the main concern regarding accuracy in reporting?

The misrepresentation of facts (A) Signup and view all the answers

What is the primary responsibility of the KBP in relation to television broadcasting?

Maintaining ethical standards and enforcing discipline among broadcasters (B) Signup and view all the answers

Which of these is NOT prohibited by Article 27, Section 1 of the KBP's code on on-air language?

Sexist language (A) Signup and view all the answers

What does the content suggest is the role of a reporter in relation to a direct observation of an event?

To verify information gathered directly from observation with other sources (A) Signup and view all the answers

Which of the following situations is NOT explicitly mentioned in the text as potentially leading to inaccuracy in reporting?

Misinterpreting statistical data (B) Signup and view all the answers

According to the content, what is the primary reason for the MTRCB's power of review and prior approval of television programs?

To ensure the programs are aligned with the country's values and principles (C) Signup and view all the answers

Based on the content, what is the relationship between the MTRCB's power of review and the Constitution's guarantee of freedom of speech?

The MTRCB's power is limited by the Constitution's guarantee of free speech. (B) Signup and view all the answers

Which of the following best describes the primary objective of the Soviet Socialist system's media model?

To support the Soviet Socialist Party's aims and goals (D) Signup and view all the answers

Which of these factors could limit the benefits of media development in developing countries, according to UNESCO?

The lack of technical infrastructure and reliance on developed countries for technology (D) Signup and view all the answers

Which of these elements are common to both the Social Responsibility Theory and the Soviet Socialist media model?

Emphasis on the media's role in promoting social responsibility (C) Signup and view all the answers

What key principle is emphasized in the Democratic Participant Theory of media?

The right of individuals to participate in media production and distribution (B) Signup and view all the answers

According to the provided text, what is one significant difference between the media models of Western Europe and the Soviet Union?

Western European media generally operates under a free and independent model (D) Signup and view all the answers

What is the primary goal of the media according to the Social Responsibility Theory?

To fulfill a positive function in society (C) Signup and view all the answers

Which of the following is NOT a characteristic of the Development Media Theory?

Focus on economic growth and technological advancement (D) Signup and view all the answers

What is the main function of the KAPISANAN NG MGA BRODKASTER NG PILIPINAS (KBP)?

To regulate the broadcast industry in the Philippines. (D) Signup and view all the answers

According to the provided text, what is a challenge faced by the KBP in enforcing its broadcast code?

Shortage of qualified personnel to monitor all stations. (C) Signup and view all the answers

What is a crucial step in ensuring the accuracy of a news story when relying on second-hand information?

Evaluating the credibility of the source of the information. (D) Signup and view all the answers

What does the Broadcast Code of the Philippines state regarding the use of a person's race, religion, or disability in broadcast media?

Content that could embarrass, denigrate, or ridicule individuals based on these factors is prohibited. (C) Signup and view all the answers

What is the primary concern addressed in the "Other Standards of Presentation" section of the Broadcast Code regarding advertisements?

Avoiding the use of language that could be considered offensive or disparaging. (B) Signup and view all the answers

Which of the following is NOT a key aspect of the Broadcast Code of the Philippines, as outlined in the provided content?

Establishing clear legal parameters for the regulation of broadcasting. (B) Signup and view all the answers

What is a significant challenge in implementing the Broadcast Code of the Philippines effectively?

The lack of enforcement mechanisms to address violations of the code. (A) Signup and view all the answers

Which of the following statements best summarizes the main point of the provided text?

The implementation and enforcement of the Broadcast Code of the Philippines is a complicated and ongoing process. (A) Signup and view all the answers

Flashcards

Authoritarian Theory

A media model where the government controls outlets to enforce societal obligations.

Media Obligations

The responsibilities of the media to serve the society's needs and aspirations.