Questions and Answers
What does the Hypodermic Needle Theory suggest?
What does the Minimal-Effects Theory propose?
Media effects are indirect and reinforce existing attitudes and beliefs.
What is the focus of the Uses and Gratifications Theory?
The Third Person Effect suggests that individuals think they are more affected by media messages than others.
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What does the Agenda-Setting Theory claim about media?
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What is the main concept of Social Learning Theory?
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What does Cultivation Theory propose?
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What does the Global Village Theory say about electronic media?
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What is Symbolic Annihilation?
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What does Semiotics study?
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Study Notes
Hypodermic Needle Theory
- Suggests media delivers content directly and powerfully to audiences.
- Audiences passively accept information without questioning it.
Minimal-Effects Theory
- Proposes that media has an indirect effect on audiences.
- Media primarily reinforces existing beliefs and attitudes rather than changing them.
Uses and Gratifications Theory
- Centers on audience motivations for consuming media.
- Asks "What do people do with media?" rather than "What does media do to people?"
Third Person Effect
- People tend to perceive that media messages affect others more than themselves.
- This belief can influence their attitudes toward media regulations and policies.
Agenda-Setting Theory
- Media plays a crucial role in determining the topics that are prioritized in public discourse.
- While media cannot dictate individual opinions, it influences what issues people consider important.
Social Learning Theory
- Highlights the role of observational learning in shaping behaviors and attitudes.
- Based on studies by Albert Bandura, particularly involving the "Bobo Doll" experiment.
Cultivation Theory
- Developed from research by Dr. George Gerbner, indicating a relationship between heavy television viewing and altered perceptions of reality.
- Suggests that extensive exposure to television content shapes an individual’s beliefs about the world.
Global Village Theory
- Proposed by Marshall McLuhan, emphasizing the unifying role of electronic media in overcoming geographical and temporal barriers.
- Suggests that technology creates a worldwide community by enabling global communication.
Symbolic Annihilation
- Concept refers to the lack or distortion of representation of particular social groups in media.
- This phenomenon can lead to the erasure of identities from public awareness based on various demographics.
Semiotics
- Focuses on the study of signs and symbols within cultural contexts.
- Analyzes the relationship between the physical form of signs (signifiers) and their meanings (signified).
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Description
Explore essential media theories with this quiz featuring flashcards on key concepts like Hypodermic Needle Theory and Minimal-Effects Theory. Understand how media influences audiences and the different perspectives on media effects. Perfect for media studies students and enthusiasts!
