Media Management Practice

Media Management deals with the strategies and principles deployed to operate media organisations to attain desired goals of impact and ______.

Media Management presents an interface of two social science areas, communication and ______.

Globally, there is a growing shift to digitisation of media platforms with many traditional media outlets harnessing the influence of ______ media platforms.

According to Reuters Institute Digital News Report for 2022, many traditional media outlets are intensifying their digitisation drive to sustain their operations and remain ______ viable.

Henri Fayol's five functions of management include Planning, Organising, Leading, Coordinating, and ______.

A good manager should be a good ______.

Media Management

Media Management involves developing strategies and principles to operate media organizations effectively, achieving desired impact and profitability.
It combines communication and business aspects, focusing on managing media organizations as commercial entities to attain organizational goals while maintaining commercial viability and financial sustainability.

Media Overview

There is a growing global trend towards digitization of media platforms, with traditional media outlets adopting new media platforms to drive growth.
Many traditional media outlets are intensifying their digitization efforts to remain commercially viable, according to the Reuters Institute Digital News Report for 2022.

Management Principles

Leading

A good manager should be a good leader, capable of guiding their team with essential directives, especially during challenging periods.

Other Management Principles

Planning: involves setting goals and strategies for media organizations.
Organising: entails allocating resources and structuring teams to achieve set goals.
Controlling: involves monitoring and adjusting media organization operations to ensure they align with set goals.

Learn about the strategies and principles used to operate media organizations to achieve desired goals of impact and profitability. Understand how media organizations are managed to attain organizational goals with commercial viability and financial sustainability.