Introduction to Media Management

Mass media refers to a section of the media designed to reach a large audience. It includes mediums such as newspapers, television, radio, and broadcasting. The term was coined in the 1920s with the advent of nationwide radio networks and mass-circulation newspapers and magazines.

Public media refers to the public mass distributors of news and entertainment across mediums such as newspapers, television, radio, and broadcasting. It is similar in meaning to mass media and encompasses the same mediums.

The concept of mass media has become complicated with the rise of internet media, as individuals now have the potential to reach a wide audience through platforms such as television, personal web pages, and podcasts.

<p>Some commentators have viewed the communications audience as forming a mass society with characteristics such as atomization or lack of social connections, making it susceptible to the influence of modern mass-media techniques like advertising and propaganda.</p> Signup and view all the answers

<p>Internet media platforms such as television, personal web pages, and podcasts have contributed to the expansion and evolution of mass media.</p> Signup and view all the answers