5 Questions
Explain the concept of mass media and its historical significance.
Mass media refers to a section of the media designed to reach a large audience. It includes mediums such as newspapers, television, radio, and broadcasting. The term was coined in the 1920s with the advent of nationwide radio networks and mass-circulation newspapers and magazines.
What is the term 'public media' and how does it relate to mass media?
Public media refers to the public mass distributors of news and entertainment across mediums such as newspapers, television, radio, and broadcasting. It is similar in meaning to mass media and encompasses the same mediums.
How has the concept of mass media evolved with the advent of internet media?
The concept of mass media has become complicated with the rise of internet media, as individuals now have the potential to reach a wide audience through platforms such as television, personal web pages, and podcasts.
What special characteristics have commentators attributed to the communications audience in the context of mass media?
Some commentators have viewed the communications audience as forming a mass society with characteristics such as atomization or lack of social connections, making it susceptible to the influence of modern mass-media techniques like advertising and propaganda.
Provide examples of internet media platforms that have contributed to the evolution of mass media.
Internet media platforms such as television, personal web pages, and podcasts have contributed to the expansion and evolution of mass media.
Learn about the role of media as a storage and transmission tool for delivering information, and its impact on mass communication. Understand the concept of mass media and its significance in reaching a large audience.
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