15 Questions
What is the main influence on patterns of behavior, ways of seeing the world, and the ways we interact?
Technology
What are the causes of the digital divide mentioned in the text?
Socio-economic conditions
Which term is used to describe media's potential to have both positive and negative effects?
Double-edged sword
What is the main concern related to the political use of media discussed in the text?
Media's influence on morals
What does media refer to, according to the definition provided in the text?
Communication industries that transmit information & entertainment across time and space
What is the main influence on contemporary consumerism and advertising, as per the text?
"Low" culture / "high" culture distinction
What percentage of Canadians have an internet connection?
94%
Approximately what percentage of Canadians get most of their news online?
38%
Which social media platform disappeared from the top 5 in Canada between 2019 and 2021?
What aspect of a post do social media algorithms consider in determining its relevance?
Type of content user usually clicks on
How much of independent media is owned by corporations in Canada?
96%
What percentage of Canadians use social media every day?
>60%
Among users under 35, what percentage claim digital media as their main news source?
>60%
#1 regarding whether citizens think content, depth of coverage & whether news 'helps them understand the world' refers to trust in:
Media & news
What do dominant institutions control to maintain dominance, according to the text?
Both media and advertising and information representation
Test your understanding of the presentation and discussion on defining the media and why media matter, focusing on take-away messages such as the influence of commercial interest, creativity, institutions of control, audience, technology, digital divide causes, and access to information.
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