Media Literacy Week 02: Defining the Media & Why Media Matter Chapter 02 Presentation Quiz
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Questions and Answers

What is the main influence on patterns of behavior, ways of seeing the world, and the ways we interact?

  • Audience
  • Technology (correct)
  • Commercial interest
  • Institutions of control

    • What are the causes of the digital divide mentioned in the text?

  • Gender
  • Marital status
  • Geographical situation
  • Socio-economic conditions (correct)

    • Which term is used to describe media's potential to have both positive and negative effects?

  • Two-way influence
  • Bi-directional impact
  • Double-edged sword (correct)
  • Dual outcome phenomenon

    • What is the main concern related to the political use of media discussed in the text?

    <p>Media's influence on morals</p> Signup and view all the answers

    What does media refer to, according to the definition provided in the text?

    <p>Communication industries that transmit information &amp; entertainment across time and space</p> Signup and view all the answers

    What is the main influence on contemporary consumerism and advertising, as per the text?

    <p>&quot;Low&quot; culture / &quot;high&quot; culture distinction</p> Signup and view all the answers

    What percentage of Canadians have an internet connection?

    <p>94%</p> Signup and view all the answers

    Approximately what percentage of Canadians get most of their news online?

    <p>38%</p> Signup and view all the answers

    Which social media platform disappeared from the top 5 in Canada between 2019 and 2021?

    <p>LinkedIn</p> Signup and view all the answers

    What aspect of a post do social media algorithms consider in determining its relevance?

    <p>Type of content user usually clicks on</p> Signup and view all the answers

    How much of independent media is owned by corporations in Canada?

    <p>96%</p> Signup and view all the answers

    What percentage of Canadians use social media every day?

    <p>&gt;60%</p> Signup and view all the answers

    Among users under 35, what percentage claim digital media as their main news source?

    <p>&gt;60%</p> Signup and view all the answers

    #1 regarding whether citizens think content, depth of coverage & whether news 'helps them understand the world' refers to trust in:

    <p>Media &amp; news</p> Signup and view all the answers

    What do dominant institutions control to maintain dominance, according to the text?

    <p>Both media and advertising and information representation</p> Signup and view all the answers

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