Media Literacy Quiz
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Questions and Answers

What does the term 'Identity Theft' refer to?

  • Deliberate use of someone else’s identity for personal gain
  • Deliberate use of someone else’s identity for financial gain (correct)
  • Accidental use of someone else’s identity for financial gain
  • Accidental use of someone else’s identity for personal gain
  • What is 'Cybercrime'?

  • Use of a computer for illegal purposes (correct)
  • Use of a computer for ethical purposes
  • Use of a computer for educational purposes
  • Use of a computer for entertainment purposes
  • What is the 'Digital Divide' about?

  • Social inequality in access to information and communication technology
  • Social equality in access to information and communication technology
  • Economic inequality in access to information and communication technology (correct)
  • Economic equality in access to information and communication technology
  • What is the purpose of 'Demographic and Targeting' in media?

    <p>Political advantage</p> Signup and view all the answers

    What does 'Copyright Infringement' involve?

    <p>Using works protected by copyright law without permission</p> Signup and view all the answers

    What is the primary focus of 'Banks of the Future' trend in media?

    <p>The transformation of banking relationships through digital marketing and new communication channels</p> Signup and view all the answers

    What does the term 'Power' refer to in the context of media?

    <p>The concentration of symbolic power in media institutions</p> Signup and view all the answers

    What does 'Digital Divide' societal issue depict?

    <p>Economic inequality between lower and upper class in access to ICT</p> Signup and view all the answers

    What is the primary focus of 'Identity Theft' in media?

    <p>The deliberate use of someone else’s identity to gain financial advantage</p> Signup and view all the answers

    What does 'Copyright' refer to in the context of media?

    <p>Any legal device that gives creator the right to publish their work</p> Signup and view all the answers

    Study Notes

    Identity Theft

    • Refers to the act of stealing someone's personal information, such as name, address, social security number, or credit card number, to impersonate them and gain access to their financial resources or commit other crimes.

    Cybercrime

    • Refers to criminal activities carried out using digital technologies, such as hacking, phishing, and spreading malware, with the intention of stealing sensitive information, money, or disrupting systems.

    Digital Divide

    • Refers to the social and economic disparities in access to, and utilization of, digital technologies, such as computers, internet, and mobile devices, resulting in unequal opportunities and social exclusion.
    • Depicts a societal issue where some individuals or groups lack access to digital technologies, hindering their ability to participate fully in the digital economy and society.

    Demographic and Targeting

    • In media, refers to the process of gathering and analyzing data about a target audience's demographics, interests, and behaviors to create tailored advertisements, content, and services that cater to their specific needs and preferences.
    • Involves the unauthorized use, reproduction, distribution, or display of copyrighted material, such as music, videos, images, or written content, without permission from the copyright holder.

    Banks of the Future

    • The primary focus of this trend in media is on the integration of digital technologies, such as Artificial Intelligence, blockchain, and biometrics, to transform the banking and financial services industry, making it more efficient, secure, and customer-centered.

    Power in Media

    • Refers to the ability of individuals, groups, or institutions to shape and influence public discourse, narratives, and cultural values through control over media representation, production, and distribution.

    Identity Theft in Media

    • The primary focus of this issue in media is on the ways in which personal data is collected, stored, and used, and the risks and consequences of identity theft, including fraud, financial loss, and reputational damage.
    • Refers to the legal right granted to creators of original works, such as authors, artists, and musicians, to control the reproduction, distribution, and display of their work, and to protect their intellectual property from unauthorized use.

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    Description

    Test your knowledge of media literacy with this quiz! Learn about the accuracy of information, cross-referencing media sources, and the audience targeted by media messages. Explore the future trends of media, including the impact of digital marketing and the evolution of business beyond traditional newsrooms.

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