Media Ethics and Conflicts of Interest Quiz

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25 Questions

What are the three types of ethical philosophies mentioned in the text?

Absolutionism, pragmatism, and consequentialism

What is the focus of utilitarianism, as per the text?

The greatest benefit for the greatest number

What is a weakness of utilitarianism, according to the text?

Ignoring the interests of others

What does the principle of self-determination emphasize?

The inherent value of human beings and treating others as you would want to be treated

What do consequential theories judge actions by, according to the text?

Their outcomes

What do ethical dilemmas often involve conflicts between, as mentioned in the text?

Deeply held beliefs

According to Immanuel Kant's ethical system, what does the categorical imperative suggest?

Acting according to universally applied rules

What does John Rawls' veil of ignorance determine?

The morality of issues

What is emphasized by the golden mean philosophy in ethical dilemmas?


In the context of ethical responsibilities in the press, what can lead to conflicts of interest?

Personal ethics and professional duties

What is the focus of Rawls' social contract model in solving moral issues in educational settings?

Minimizing personal biases and prejudices

What are the general moral rules mentioned in the text?

Respecting others, being honest, and striving to improve the community

Which practice in the radio industry is considered unethical?

Offering incentives to radio stations for playing specific songs

What is a widely used tool for individual ethical decision-making?

The Potter Box

What heavily influences media content, with ad revenue dictating susceptibility to advertising pressures?

Commercial pressures

What does the timeless problem-solving process 'SOLVE IT' ensure?

Considering all alternatives

What does Cecilia Bach advocate for in ethical decision-making?

Maintaining social trust

What does a press council serve as in the media industry?

An independent agency monitoring media performance and ethical standards

What are the core values of the Public Relations Society of America (PRSA)?

Advocacy, honesty, expertise, independence, loyalty, and fairness

What are the four important standards recommended by the Society of Professional Journalists (SPJ)?

Seek the truth and report it, minimize harm, act independently, be accountable

What is the purpose of the movie rating system adopted by the Motion Picture Association of America (MPAA)?

To provide a simple movie rating system for enforcement by cooperation from filmmakers, theater owners, and the public

What are the ethical standards recommended for journalists?

Be fair, honest, and courageous when reporting news; treat sources and colleagues with respect; be free of obligation to any interest other than the public's right to know; be obligated to your audience and to each other to other journalists

What does the Federal Trade Commission (FTC) enforce in advertising?

Truth and advertising, prevention of fraudulent advertising, backing claims by scientific evidence

What are the core values of the Society of Professional Journalists (SPJ)?

Seek the truth and report it, minimize harm, act independently, be accountable

What are the ethical standards recommended for journalists regarding sources and colleagues?

Treat sources and colleagues with respect

Study Notes

Conflicts of Interest and Ethical Decision-Making

  • In the media industry, conflicts of interest arise when loyalties to personal beliefs, employers, and society clash, leading to biased reporting.
  • Journalists and filmmakers struggle to achieve unbiased storytelling due to personal perspectives and commercial pressures.
  • Accepting gifts, freebies, or financial incentives in exchange for positive coverage is considered unethical in journalism and public relations.
  • "Paola" refers to the practice of offering incentives to radio stations in exchange for playing specific songs, a form of unethical behavior in the radio industry.
  • Plagiarism, political involvement, and biases from community organizations can also lead to conflicts of interest in the media.
  • Economic and commercial pressures heavily influence media content, with ad revenue dictating the susceptibility to advertising pressures.
  • Pressure groups exert economic influence on the media through boycotts, legal pressures, and bad publicity, impacting coverage and editorial decisions.
  • A press council serves as an independent agency monitoring media performance and ethical standards on a daily basis.
  • The timeless problem-solving process, known as "SOLVE IT," provides a structured approach to ethical decision-making, ensuring consideration of all alternatives.
  • The Potter Box is a widely used tool for individual ethical decision-making, involving defining the problem, identifying core values, applying ethical principles, and determining loyalties.
  • Cecilia Bach advocates for empathy and applied ethics in ethical decision-making, emphasizing the importance of maintaining social trust and considering cultural values.
  • Consultation of one's conscience, engaging in ethical dialogue with all involved parties, and weighing the consequences are essential steps in making an ethically sound decision.

Test your knowledge of conflicts of interest and ethical decision-making in the media industry with this insightful quiz. Explore the ethical dilemmas faced by journalists and filmmakers, learn about unethical practices such as "Paola," and discover tools like "SOLVE IT" and the Potter Box for making ethical decisions. Gain a deeper understanding of maintaining integrity and unbiased storytelling in the media.

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