Media
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Questions and Answers

What is the definition of culture according to Tylor (1871)?

  • A complex whole including knowledge, beliefs, arts, morals, law, customs, and other acquired capabilities and habits (correct)
  • A simple set of beliefs and customs passed down through generations
  • A system of laws and regulations governing a society
  • A collection of arts, literature, and customs unique to a society
  • What is the primary role of global media systems?

  • To enforce cultural boundaries and limit exposure to new ideas
  • To preserve traditional values and resist globalization
  • To promote isolationism and restrict global communication
  • To enculturate and serve as a bridge across the world (correct)
  • What is the defining characteristic of mass media?

  • Exclusively using digital platforms for content delivery
  • Focusing on niche audiences with specialized content
  • Proliferating messages and reaching a wider audience simultaneously (correct)
  • Conveying messages through written and visual content
  • Which medium conveys information through the sense of sight?

    <p>Print media</p> Signup and view all the answers

    What is the most convenient and practical means of media according to the text?

    <p>Broadcast media</p> Signup and view all the answers

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