Media, Culture and Society Quiz
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Questions and Answers

What distinguishes social media from legacy media regarding fake news?

  • Social media has made fake news an industry, whereas legacy media prohibits it. (correct)
  • Both social media and legacy media allow for the same level of fake news.
  • Social media prohibits fake news while legacy media does not.
  • Legacy media is primarily responsible for spreading fake news.
  • What does the two-step flow model illustrate?

  • The influence of opinion leaders on societal opinions after receiving media messages. (correct)
  • Direct transmission of media messages from creators to the public.
  • The role of emotional responses in shaping public opinion.
  • The independent understanding of media content by individuals.
  • What is a key characteristic of ethical media?

  • It prioritizes entertainment over factual information.
  • It exclusively serves capitalist interests.
  • It guarantees media quality while promoting solidarity and common good. (correct)
  • It functions without regard for privacy concerns.
  • According to McLuhan's concept of 'Media as a Global Village', what does media do?

    <p>Connects individuals across physical distances, sharing the same information.</p> Signup and view all the answers

    What factors influence media content significantly?

    <p>Laws, education, economy, religion, and political systems.</p> Signup and view all the answers

    Which theory suggests that opinion leaders influence the opinions of others in society?

    <p>Two-step Flow Model</p> Signup and view all the answers

    What does the term 'newsworthy' refer to?

    <p>Stories considered interesting enough to report</p> Signup and view all the answers

    Which stage in the Diffusion process comes immediately after 'Knowledge'?

    <p>Persuasion</p> Signup and view all the answers

    What role does 'trustworthiness' play in journalism?

    <p>It indicates reliability, credibility, and integrity of information.</p> Signup and view all the answers

    What does the T.R.U.T.H acronym in journalism stand for?

    <p>Timely, Relevant, Unusual, Tension, Human Interest</p> Signup and view all the answers

    Which group in the Diffusion of Innovations model is characterized by being skeptical and resistant to change?

    <p>Late Majority</p> Signup and view all the answers

    What is a primary characteristic of journalists according to the given descriptions?

    <p>They are verifiers who eliminate doubt.</p> Signup and view all the answers

    Which model suggests that media messages have a direct effect on the audience?

    <p>Hypodermic Model</p> Signup and view all the answers

    Study Notes

    Media, Culture and Society

    • Media reflects opinions but isn't a mirror of reality
    • Media is a business with responsibilities
    • Social media is different from traditional media, with different standards and responsibilities
    • The two-step flow model explains how opinion leaders spread media messages
    • Media acts as a global village, connecting people regardless of location
    • Media content includes entertainment, advocacy, advertisements, news, and opinions
    • Ethical media promotes solidarity, supports the common good, and ensures privacy
    • Ethical media prioritizes people over capital
    • New media has brought digitalisation, increased interactivity, mobility, network connectivity, and changed publication/audience roles
    • Society influences the media, including laws, education, religion, culture, and economics

    Journalism

    • Journalism involves gathering, assessing, creating and presenting news/information to the public
    • Journalism demands transparency
    • Journalism reports objective truth, including fact-checking
    • Journalism needs to be trustworthy
    • News is new information relevant to people's lives
    • Newsworthiness means a story, event, or information is significant and noteworthy
    • Journalists act as verifiers, sense-makers, witnesses, and investigators
    • The T.R.U.T.H acronym (Timely, Relevance, Unusual, Tension/Trouble, Human Interest) outlines important criteria for news
    • Fact-checking is essential in journalism for verifying accuracy and truthfulness
    • Trustworthiness in journalism is significant for credibility and accuracy of information
    • Journalism is essential in democratic societies

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    Description

    Test your knowledge on the complex relationship between media, culture, and society. This quiz explores topics such as the ethical responsibilities of media, the influence of societal factors on media content, and the evolution of journalism in the digital age. Dive into theories like the two-step flow model and understand how media is both a business and a social connector.

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