Media Codes and Conventions

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Questions and Answers

What are media codes?

Media codes refer to the conventions and techniques used in media production to convey meaning and communicate messages to audiences.

What are technical codes in media?

Technical codes refer to the specific techniques and conventions used in the production of media texts that help convey meaning and shape the audience's understanding of the content. This includes camera techniques, lighting, editing, sound, and special effects.

What are symbolic codes in media?

Symbolic codes refer to the signs, symbols, and cultural meanings embedded within media texts that convey deeper messages and themes. This includes color, facial expressions, themes, setting, and location.

What are written codes in media?

<p>Written codes refer to the textual elements within media that convey meaning through language. This includes dialogues, captions, subtitles, titles, and credits.</p> Signup and view all the answers

What is a media text?

<p>Media text refers to any form of media content that communicates a message or conveys information to an audience.</p> Signup and view all the answers

What is the audience in media?

<p>Audience refers to the group of individuals who consume, interpret, and respond to media texts.</p> Signup and view all the answers

What does TAP Questioning Framework stand for?

<p>TAP stands for Text, Audience, and Purpose.</p> Signup and view all the answers

What does it mean to be overrated?

<p>Being overrated can lead to greater opportunities and recognition, as it often comes with a level of popularity and attention that can open doors.</p> Signup and view all the answers

What is critical viewing?

<p>Critical viewing is not fault-finding; it is for understanding a text in its entirety, with its strengths as much as its flaws.</p> Signup and view all the answers

What is a virtual self?

<p>Virtual Self refers to the identity and persona that individuals create and present in online environments, particularly on social media platforms, virtual communities, and other digital spaces.</p> Signup and view all the answers

What is the digital divide?

<p>Digital Divide refers to the gap between individuals, communities, or countries that have access to digital technologies and the internet and those that do not.</p> Signup and view all the answers

What is netiquette?

<p>Netiquette refers to the set of informal rules and guidelines that govern acceptable behavior and communication in online environments.</p> Signup and view all the answers

What is cyberbullying?

<p>Cyberbullying [is] aggressive behavior toward others [that] is a problem in offline or real life as well, but the internet and digital technology can allow for a much faster spread of this behavior.</p> Signup and view all the answers

What is copyright infringement?

<p>Copyright Infringement refers to the unauthorized use, reproduction, distribution, or display of copyrighted material without the permission of the copyright holder.</p> Signup and view all the answers

What is internet addiction?

<p>Internet Addiction [is] a problematic dependency on computer use or internet use [that] can damage your physical and mental health, relationships, and ability to be a positive part of society.</p> Signup and view all the answers

What is hacking?

<p>Hacking [is] stealing and accessing private information of organizations such as government systems, business systems, etc.</p> Signup and view all the answers

What is identity theft?

<p>Identity Theft [is] the act of stealing important information from the target user by accessing online accounts such as bank accounts, etc.</p> Signup and view all the answers

What are internet predators?

<p>Internet Predators [are] individuals who lure children or teenagers to engage in sexual acts or relationships online.</p> Signup and view all the answers

What is malicious software?

<p>Malicious Software, also known as malware, is created to invade and destroy computer systems.</p> Signup and view all the answers

What does Republic Act 8293 protect?

<p>Copyright Law or Republic Act 8293 protects the intellectual ownership of “any original tangible material with a known creator of a published book, research paper, journal articles, web content, pictures, graphics, music, or videos.”</p> Signup and view all the answers

What is the purpose of The Anti-Camcording Act of 2010?

<p>The Anti-Camcording Act of 2010 seeks to address the pressing problem of piracy in Philippine cinemas by criminalizing the video recording of films in theaters.</p> Signup and view all the answers

What is the Movie and Television Review and Classification Board (MTRCB)?

<p>Movie and Television Review and Classification Board (MTRCB) is a government agency in the Philippines responsible for the regulation and classification of films and television programs.</p> Signup and view all the answers

What is the Intellectual Property Office of the Philippines (IPOPHL)?

<p>Intellectual Property Office of the Philippines (IPOPHL) was established to create a body that would manage intellectual property protections, such as granting copyright protection for original creations.</p> Signup and view all the answers

What is the Optical Media Board's purpose (OMB)?

<p>Optical Media Board (OMB) was established to root out and eliminate the pirating and sale of these materials (cd's and dvd's).</p> Signup and view all the answers

What does the patent allow?

<p>The patent “allows the inventor to exclude others from making, using, or selling the product of his invention” during the patent's life span.</p> Signup and view all the answers

Flashcards

Media Codes

Conventions and techniques in media production used to convey meaning.

Technical Codes

Techniques and conventions in media texts shaping understanding, like camera angles and lighting.

Symbolic Codes

Signs, symbols, and cultural meanings that convey deeper messages and themes in media.

Written Codes

Textual elements in media, like dialogues, captions, and credits, that convey meaning through language.

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Media Text

Any media content that communicates a message or information to an audience.

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Audience

Individuals who consume, interpret, and respond to media texts.

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TAP Questioning Framework

Framework to consider Text, Audience, and Purpose for a better grasp of media's content.

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Virtual Self

Identity presented in online environments.

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Digital Divide

Gap between those with and without access to digital technologies and the internet.

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Netiquette

Informal rules for acceptable behavior online.

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Study Notes

Media Codes

  • Conventions & techniques in media production used to convey meaning and messages to audiences.
  • Acts as building blocks of media texts, shaping how a message is presented and interpreted.

Kinds of Codes in Media

  • Technical Codes: Techniques used in media texts to convey meaning, including camera techniques, lighting, editing, sound, and special effects.
  • Symbolic Codes: Signs, symbols, and cultural meanings embedded in media texts such as color, facial expressions, themes, setting, and location.
  • Written Codes: Textual elements within media that convey meaning through language such as dialogues, captions, subtitles, titles, and credits.

Text, Audience, Purpose (TAP) Framework

  • TAP stands for Text, Audience, and Purpose.
  • Users consider three aspects of any media text for a comprehensive understanding of its content/context.

Social Media

  • Seen as a more democratic venue for everyone to have a voice

Overrated vs Underrated

  • Being overrated allows greater opportunities/recognition but being underrated may lead to true potential being overlooked.

Critical Viewing

  • Understanding a text in its entirety, with both strengths and weaknesses.

Virtual Self

  • Identity and persona individuals create in online environments such as social media.

Digital Divide

  • The gap between those with access to digital technologies/internet and those without.

Netiquette

  • Informal rules and guidelines governing acceptable behavior and communication in online environments.

Cyberbullying

  • Aggressive online behavior, made easier and faster through digital technology.
  • Unauthorized use, reproduction, distribution, or display of copyrighted material without permission.

Internet Addiction

  • Dependency on computer use or internet can damage mental and physical health.

Hacking

  • Stealing and accessing private information of organizations.

Identity Theft

  • Stealing important information by accessing online accounts.

Internet Predators

  • Individuals luring children/teenagers online for sexual acts or relationships.

Malicious Software

  • Software known as malware, is created to invade and destroy computer systems

Philippine Government Measures

  • Actions to protect citizen rights to information access and intellectual property protection.

Freedom of Information Bill (FOI)

  • Provides access to public records and information.
  • Republic Act 8293 protects intellectual ownership of original tangible material with a known creator.

Anti-Camcording Act of 2010

  • Criminalizes video recording of films in theaters.

Movie and Television Review and Classification Board (MTRCB)

  • Philippine government agency for regulation and classification of films/television programs.

Intellectual Property Office of the Philippines (IPOPHL)

  • Manages intellectual propety proteccctions granting copyright protection for original creations.

Optical Media Board (OMB)

  • Roots out and eliminates pirating and sale of materials like CDs and DVDs.

Patent

  • This provision "allows to exclude others from making, using, or selling the product of his invention” during the patent's life span.

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