Media Channels Planning Quiz
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Questions and Answers

Which of the following is NOT a media channel mentioned in the text?

  • Digital (correct)
  • Television
  • Print
  • Radio
  • Which agency is responsible for developing the communication strategy?

  • The Agency (correct)
  • Creative Agency
  • Media Agency
  • None of the above
  • Which agency develops the creative message and materials?

  • The Agency
  • Creative Agency (correct)
  • Media Agency
  • None of the above
  • What does CHANNELS PLANNING MEDIA refer to?

    <p>The dissemination of information to the desired audience</p> Signup and view all the answers

    Which agency is responsible for the development of communication strategy?

    <p>The Agency</p> Signup and view all the answers

    What does CHANNELS PLANNING MEDIA refer to?

    <p>The process of disseminating information to desired audience</p> Signup and view all the answers

    Which media channel is NOT mentioned in the text?

    <p>Cinema</p> Signup and view all the answers

    What is the purpose of MEDIA BRINGS CREATIVES TO LIFE?

    <p>To advertise and engage consumers</p> Signup and view all the answers

    Which agency develops the creative message and materials?

    <p>Creative Agency</p> Signup and view all the answers

    Study Notes

    Agencies and Roles

    • The agency responsible for developing the communication strategy is not specified.
    • The agency responsible for developing the creative message and materials is not specified.

    Media Channels

    • No media channel is mentioned in the text as NOT being mentioned.

    Media Planning and Strategy

    • CHANNELS PLANNING MEDIA refers to the process of planning and selecting media channels for a communication strategy.
    • MEDIA BRINGS CREATIVES TO LIFE is a phrase that suggests the purpose of media is to bring creative ideas and messages to life, but the exact purpose is not specified.

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    Description

    Test your knowledge on media channels planning and learn how different forms of media can be used to advertise and connect with consumers. Explore the current landscape of media and discover the grading system used in the world of media.

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