Media and the Digital Age - Chapter 1
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Questions and Answers

What is one of the recommended actions to take to avoid potential ergonomic problems?

  • Using a laptop exclusively for all work tasks
  • Taking a break from your workstation at least once an hour (correct)
  • Using your phone for extended periods during the workday
  • Using a standing desk for the majority of the workday

    • What is the recommended distance for focusing your eyes to rest them?

  • 10 feet
  • 20 feet (correct)
  • 5 feet
  • 15 feet

    • According to the content, who is responsible for providing ergonomic chairs and keyboards?

  • This is a shared responsibility between employers and employees.
  • It is the responsibility of the employer to provide these. (correct)
  • It's the responsibility of the government
  • Employees are responsible for purchasing their own.

    • What does the content recommend to do when identifying a problem with your work setup that you can't change?

    <p>Try to adjust the setup as much as possible and report the issue to your supervisor (D)</p> Signup and view all the answers

    Which of these actions is NOT recommended for preventing ergonomic issues?

    <p>Resting your hands on a keyboard (C)</p> Signup and view all the answers

    Which of the following careers involves creating and manipulating visuals for communication purposes?

    <p>Graphic Designer (B)</p> Signup and view all the answers

    What type of software is typically used for creating and editing bitmap graphics?

    <p>Painting software (D)</p> Signup and view all the answers

    Which of the following is NOT a characteristic of vector graphics?

    <p>They are typically used for creating detailed images with shading. (C)</p> Signup and view all the answers

    Which of the following is an example of a digital media product that is created using desktop publishing software?

    <p>A magazine (B)</p> Signup and view all the answers

    Which of the following is an example of a job related to the installation and implementation of digital media technologies?

    <p>Network Engineer (D)</p> Signup and view all the answers

    What is the primary function of audio sequences in digital media?

    <p>To provide sound effects and enhance the audio experience (A)</p> Signup and view all the answers

    Which of the following is NOT a characteristic of a strong password?

    <p>Includes at least one common word (C)</p> Signup and view all the answers

    What is the main purpose of a digital newspaper?

    <p>To provide information and news updates (B)</p> Signup and view all the answers

    What is the term used to describe the act of using fake websites or emails to trick users into revealing personal information or passwords?

    <p>Phishing (B)</p> Signup and view all the answers

    Which of the following is a common way that digital newspapers are distributed?

    <p>Over the internet (B)</p> Signup and view all the answers

    Which of the following is a common practice that can compromise the physical security of a computer?

    <p>Storing laptops in cars (C)</p> Signup and view all the answers

    What is the primary purpose of an Acceptable Use Policy (AUP)?

    <p>To outline acceptable use of computer systems and resources (C)</p> Signup and view all the answers

    Which of the following is NOT typically included in an Acceptable Use Policy (AUP)?

    <p>Employee performance evaluations (B)</p> Signup and view all the answers

    What is the main objective of using a strong password?

    <p>To prevent unauthorized access to your computer and data (A)</p> Signup and view all the answers

    Which of the following is an example of social engineering?

    <p>Pretending to be a legitimate employee to gain access to information or systems (D)</p> Signup and view all the answers

    What is the primary reason to maintain the physical security of your computer equipment?

    <p>To ensure the confidentiality of your personal data (D)</p> Signup and view all the answers

    What is the primary purpose of the GNU General Public License?

    <p>To grant users the freedom to distribute and modify open-source software. (C)</p> Signup and view all the answers

    Which of the following is a characteristic of a trademark?

    <p>It automatically conveys the identity of the organization it represents. (D)</p> Signup and view all the answers

    What is the primary function of a patent?

    <p>To prevent others from using an invention for commercial profit without permission. (D)</p> Signup and view all the answers

    Which of the following symbols is used to denote a registered trademark?

    <p>® (A)</p> Signup and view all the answers

    What is the significance of works in the public domain?

    <p>Their copyright restrictions have expired or they are open source. (C)</p> Signup and view all the answers

    What is a potential outcome of a patent violation?

    <p>The infringer is required to pay royalties to the patent holder. (B)</p> Signup and view all the answers

    What is the term used to describe the licensing protection used by creators of open-source software?

    <p>Copyleft (D)</p> Signup and view all the answers

    What is the primary argument in favor of copyright protections?

    <p>To ensure that creators are financially compensated for their work. (C)</p> Signup and view all the answers

    Which of the following is NOT a characteristic needed to become a skilled digital master?

    <p>Developing a strong social media presence (B)</p> Signup and view all the answers

    What are the three categories of digital media certifications generally available?

    <p>Web, Print, and Video (B)</p> Signup and view all the answers

    Which technique can be used to ensure digital security?

    <p>All of the above (D)</p> Signup and view all the answers

    Which of the following is NOT a commitment required for learning new software and computer skills?

    <p>Be a digital master (D)</p> Signup and view all the answers

    Which certification is NOT offered by Adobe?

    <p>ACD (Adobe Certified Developer) (B)</p> Signup and view all the answers

    What is a key factor that can contribute to a good work environment in the field of multimedia?

    <p>Maintaining a clean and safe workspace (A)</p> Signup and view all the answers

    Which of the following is an example of appropriate voice for a professional multimedia environment?

    <p>Using a calm and clear voice (A)</p> Signup and view all the answers

    What is a key benefit of obtaining a digital media certification?

    <p>It shows potential employers your commitment and skills in the field of digital media (B)</p> Signup and view all the answers

    What is a significant impact of digital media on the advertising industry?

    <p>All of the above (D)</p> Signup and view all the answers

    What is a key advantage of using digital technology in filmmaking?

    <p>All of the above (D)</p> Signup and view all the answers

    Which of the following is NOT considered a type of digital media?

    <p>A printed book (D)</p> Signup and view all the answers

    Which of the following is NOT a career opportunity within the digital media industry?

    <p>Construction Worker (A)</p> Signup and view all the answers

    What is the most accurate definition of digital media?

    <p>Any media that is in an electronic or digital format for the convenience and entertainment of consumers (C)</p> Signup and view all the answers

    How does digital media differ from traditional media?

    <p>All of the above (D)</p> Signup and view all the answers

    What are some examples of new or expanding digital media?

    <p>Video games, MP3 players, and digital television (A)</p> Signup and view all the answers

    What is the primary purpose of digital media as described in the content?

    <p>To entertain and provide convenience for consumers (C)</p> Signup and view all the answers

    Flashcards

    Digital Media Careers

    Careers involve graphic design, animation, and digital video editing.

    Desktop Publishing

    Creating print and digital media using specialized software.

    Digital Newspapers

    Online versions of newspapers, distributed via the internet.

    Graphic Design

    Artistic combination of graphics and text to convey messages.

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    Bitmap Graphics

    Images created with pixels, ideal for detailed pictures.

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    Vector Graphics

    Images made of shapes and lines, defined mathematically.

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    Audio Sequence

    A short piece of sound captured using a microphone.

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    R&D in Digital Media

    Research and development roles in digital media technologies.

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    Ergonomic responsibility

    Employers should provide ergonomic tools to prevent injuries, but employees also have a role.

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    Taking breaks

    A method to improve productivity and reduce fatigue by stepping away from work periodically.

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    Break frequency

    It is recommended to take a break at least once per hour during work.

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    Eye relaxation technique

    Rest your eyes by looking at something 20 feet away to reduce strain.

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    Muscle stretching

    Stretching helps relax and strengthen muscles during breaks.

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    Digital Media

    Media in electronic or digital format for consumer use.

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    Types of Digital Media

    Variety of formats like music, video, and interactive content.

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    Traditional Media

    Media formats predating digital, like newspapers and broadcast.

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    New Media

    Media that uses the internet and digital tech for distribution.

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    Interactive Web Pages

    Websites that allow user interaction for engagement.

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    Digital Technology in Film

    Use of digital tools for animation and editing in movies.

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    Career Opportunities in Digital Media

    Various jobs in advertising, art, and entertainment fields.

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    Expanding Digital Media Examples

    Includes eBooks, MP3 players, digital TV, and video games.

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    Characteristics of a Digital Master

    Flexibility, initiative, attentiveness, and a willingness to learn are key traits.

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    File Naming and Saving

    Naming and saving a file involves choosing a clear name and selecting an appropriate file format.

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    Digital Security

    Digital security refers to practices that protect data from unauthorized access or attacks.

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    Keyboarding Techniques

    Good keyboarding involves proper posture, hand placement, and touch typing skills.

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    Digital Media Certifications

    Certifications in digital media include categories for web, print, and video skills.

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    Adobe Certifications

    Adobe offers certifications such as ACA and ACE to validate creative software skills.

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    Work Skills for Multimedia Careers

    Essential skills for multimedia careers include attendance, promptness, and proper attire.

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    Professional Attitude

    Maintaining a clean work environment and using an appropriate voice reflect professionalism.

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    Password Security

    Wise use of passwords protects computer and information.

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    Strong Password Requirements

    Strong passwords must have at least 8 characters, upper/lower case letters, a number, and a special character.

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    Phishing

    Phishing is tricking users into giving personal info through fake websites or emails.

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    Laptop Security

    Maintain the physical security of laptops and devices in public places.

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    Acceptable Use Policy (AUP)

    AUPs are agreements users must accept, covering password and usage rules.

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    Password Selection Requirements

    AUP may include specific guidelines for choosing passwords.

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    Software Usage Restrictions

    AUP may include rules about what software can be used on the system.

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    Netiquette Rules

    AUP often includes proper online behavior and etiquette guidelines.

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    Copyleft

    A licensing protection for open source software creators.

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    GNU General Public License

    The standard open-source contract or license used widely.

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    Public Domain

    Creative works whose copyright has expired or are open source.

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    Trademark

    A distinctive sign identifying a product of a specific business.

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    Registered Trademark

    A trademark that is officially registered, indicated by the ® symbol.

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    Patent

    A property right for an invention lasting a specified time.

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    Patent Holder

    The individual or entity that owns a patent and its rights.

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    Licensing Agreements

    Contracts that resolve patent violations by allowing use under terms.

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    Study Notes

    Chapter 1: Media and the Digital Age

    • Digital media encompasses any electronic or digital media presented for consumer entertainment and convenience. This includes audio (sound) and video (visual) content.
    • Digital media utilizes digital signals to convey content. Watching a TV show, reading an online article, or talking on a cell phone all utilize digital media.
    • Examples of digital media products include music files (MP3, Midi, WMA), video feeds on websites, animated Flash files, and graphic design files. Interactive websites and games are also considered digital media.

    Industry Overview

    • Digital media has impacted numerous industries, including advertising, which utilizes digital platforms to reach customers. Movie production (filmmaking) has also integrated digital technology for animation and editing.
    • Examples of new or expanding digital media types include interactive web pages, video games, music players (MP3), ebooks, and digital television.

    Important Facts About the Digital Media Industry

    • The job outlook for multimedia artists and animators from 2016-2026 is projected to grow by 8%.
    • The median salary for multimedia artists and animators in May 2018 was $72,520.
    • The typical work environment for multimedia artists is an office setting.
    • Key skills needed for success include artistic creativity, visual ability, attention to detail, concentration, and interpersonal communication.

    Career Opportunities

    • Digital media is integral to the art and entertainment industries, impacting graphic design, fine art, photography, and special effects used in movies, animation, and game development.
    • Careers encompassing digital media include graphic/web designers, animators, digital videographers, and video/sound editors.
    • Opportunities for research and development, installation and implementation of digital media technologies are also available (examples include software engineers, programmers, network engineers).

    1.2 Types of Digital Media (Products)

    • Desktop Publishing (DTP) is a method for creating newspapers, magazines, fliers, and brochures using software on computers to easily add text and graphics.

    Newspapers

    • Newspapers, a digital media product, contain news and current affairs from across the globe.
    • Renowned newspapers are published by large organizations worldwide and distributed both physically and digitally over the internet.

    Graphic Design

    • Graphic design involves manipulating images and combining them with other elements (e.g., text) to create products conveying clear messages to specific audiences.
    • Graphic design utilizes two types of formats: bitmap and vector.
    • Bitmaps are comprised of pixels (tiny squares each representing a color) and are ideal for high-quality images with complex details like photographs.
    • Vector graphics utilize objects (shapes, lines) instead of pixels, defined by mathematical properties, allowing detailed scaling without loss of quality. Vector is well-suited for diagrams.

    Audio Sequences

    • Audio sequences (sound) are captured using microphones and consist of physical characteristics: amplitude (height of the wave), wavelength (size of the wave), and frequency (vibration rate).
    • Modifying these physical characteristics is crucial in audio editing. Analog audio must be converted to digital form.

    Music Compositions

    • Music is a series of combined sounds that are enjoyable to listen to. Composers create musical compositions.
    • Modern musical instruments often include electronic components and interface with computers through MIDI (Musical Instrument Digital Interface)
    • Up to 16 devices can send audio signals simultaneously through MIDI. The quality of the sound depends on the instruments.
    • MIDI allows music from various instruments to be combined with vocals for compositions.

    Animation Sequences

    • Animation is creating the appearance of movement by rapidly displaying a series of images.
    • Animation is frequently used for cartoons where characters move and interact with their environments. Animation is also used in video games, movies, and educational videos.
    • Tweening is a technique to ease the animation process.

    Video Production

    • Video production involves combining scenes shot using video cameras and using software to create a story.
    • Video cameras record scenes, then the individual scenes are edited on computers.
    • Adding special effects, sounds, and making cuts adds to the finished product. Videos are combined in a specific storyline.

    1.3 Differences Between Traditional and New Media

    • Traditional media (e.g., TV, radio, direct mail) employs a "push" strategy, transmitting the message from the business to the customer in a one-way format. This approach is usually faster and more impacting, though may be more expensive. Results are measured in the short-term.
    • New media (e.g., social media, blogs) employs a "pull" strategy, involving a more conversational and interactive relationship between the consumer and business. Results are gauged in the long-term and are generally less expensive to execute campaigns.

    Other Concepts

    • Learning new software and computer skills requires flexibility. An open mind, initiative, accurate listening, and the pursuit of new knowledge and skills are also essential.

    • Digital media projects may include image, text, audio, and video files. Methods to name and save files should use standard conventions.

    • Backups of projects should occur regularly to prevent data loss from hardware failure or cyberattacks. Online, hard drive, physical drive storage are avenues to consider for backup.

    • Cyber predators use the Internet to target individuals, identity theft involves stealing information from people for financial gain, social engineering scams exploit people to yield information, and keyloggers track keyboard use to gather information.

    • Malware (malicious software) damages or steals information from a computer. Virus, worm, spyware, Trojan horse, adware, and rootkits are common examples.

    • Encryption converts text into unreadable numbers and letters to protect information. Digital encryption utilizes software to scramble and unscramble data. Hackers find electronic methods to access computers illegally.

    • Strong passwords must meet criteria to protect information. Phishing scams use fake websites or emails to trick people into divulging private information and/or passwords.

    • Maintaining physical security of devices (computers, laptops, phones) is essential. Users are responsible for device security in all environments.

    • Acceptable Use Policies (AUPs). These describe acceptable and inappropriate behavior on the computer system that users must agree to. Examples may include password rules, software usage and network etiquette considerations.

    • Ergonomics, the science of workspace design, promotes safety and productivity through good postures, proper workstation arrangement, and other physical workplace ergonomics. These guidelines mitigate occupational injuries like carpal tunnel syndrome.

    • To avoid repetitive stress injuries (RSI), follow proper keyboarding and mouse techniques, taking breaks.

    • Ethical considerations are applied to photo editing, such as appropriately altering images without changing the subject's true appearance or removing people from photos without permission.

    • Ethical decision-making involves considering harm to others, theft prevention, encouraging positive interactions, and refraining from supporting illegal actions.

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