Media and Information Literacy: Communication Models

The transmission of a message from a source to a receiver.

The originator or initiator of the message; sender or encoder of information.

The sender's creation and organization of ideas to form a message.

The product of the sender's encoding; comes in verbal and/or non-verbal forms.

The pathway, the route or the medium travelled by the message from the source to its recipient.

The process by which the receiver translates or interprets the source's message to convey meaning.

The individual or the audience intended to receive the information.

The response of the receiver to the message.

Any distraction, interference or hindrance in a communication process.

Communication that takes place within a person; an internal conversation with oneself.

Communication that occurs between two (dyad) or more persons (small group) interacting with each other to convey information.

A type of interpersonal communication that uses the aid of mechanical (machines) and technological devices and the internet.

Involves an individual delivering a speech or a message in front of an audience; public speaking.

Involves two or more persons or an institution using mechanical and technological devices to produce and transmit messages to a large number of mixed audiences.

Describes communication as a linear, one-way process in which a sender intentionally transmits a message to a receiver.

Describes communication as a process in which participants alternate positions as sender and receiver and generate meaning by sending messages and receiving feedback within physical and psychological contexts.

Describes communication as a process in which communicators generate social realities within social, relational, and cultural contexts.

Understanding and using mass media in either an assertive or non-assertive way, including an informed and critical understanding of media, the techniques they employ and their effects.

The ability to recognize when information is needed and to locate, evaluate, effectively use and communicate information in its various formats.

The ability to use digital technology, communication tools or networks to locate, evaluate, use and create information.

Discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron.

Used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press).

The invention of the transistor ushered in the electronic age. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers.

The Internet paved the way for faster communication and the creation of the social network. People advanced the use of microelectronics with the invention of personal computers, mobile devices, and wearable technology.

Media experience is limited and one-directional.

Media experience is more interactive, involved and are able to send feedback simultaneously. Integrates all the aspects of old media.

Technology is the predominant agent of social and cultural change. But it is not technology, that drives culture; it is how people use technology

society is conceived of as the major factor determining the technological agenda and conditioning the diffusion of the technologies it produces... it tends to be less judgmental as to technology's effects, which are consequences of other social factors

an idea that explains how media should ideally operate in a given system of social values

the philosophy of the press asserting the good and rational people can tell right from wrong if presented with full and free access to information; therefore, censorship is unnecessary

asserts that media must remain free from the government control but, in exchange, media must serve the public

Both call for subjugation of media for the purpose of serving the government.

Inform the citizens of what is happening.

Educate the audience.

Provide a platform for public discourse.

a corruption watch

for advocacy for political viewpoints

paper and ink, reproduced in a printing process that is traditionally mechanical

Broadcast media reach target audiences using airwaves as the transmission medium

content organized and distributed on digital platforms