Media and Information Literacy: Lesson 1

Questions and Answers

What is the primary focus of technology or new media?

To reduce the need for literacy

To enhance personal privacy

To facilitate communication and interaction (correct)

To create physical tools for production

Which of the following describes media literacy?

Usage of media accounts for personal gain

Knowledge of historical media evolution

Ability to analyze and critique media content (correct)

Advertising effectiveness assessment

How can individuals adjust their communication?

By considering task, purpose, and audience (correct)

By ignoring the audience's characteristics

By relying solely on their personal opinions

By using only traditional communication methods

What does the definition of literacy emphasize?

The ethical use of information Signup and view all the answers

What is the primary goal of Media and Information Literacy?

To empower citizens to access and use information critically. Signup and view all the answers

Which of the following is NOT a component of Media and Information Literacy?

Entertainment value of media Signup and view all the answers

Which era is classified as the Prehistoric Era?

200,000 BCE to 4,000 BCE Signup and view all the answers

What skill is essential for managing media accounts effectively?

Ability to determine the relevance of media use Signup and view all the answers

What does 'Data' refer to in the context of Media and Information Literacy?

Facts, figures, and values generated daily. Signup and view all the answers

What is a significant capability of individuals regarding information?

Translating information into deep insights Signup and view all the answers

Which technology literacy skill is emphasized in the context provided?

Manipulating technology effectively and independently. Signup and view all the answers

Which of these actions is considered a responsible use of media?

Thinking before clicking on suspicious links. Signup and view all the answers

What is one of the demands for adjusting communication?

Analysis of the content delivery method Signup and view all the answers

What is one of the characteristics of a media and information literate individual?

They respect and understand diverse cultures and perspectives. Signup and view all the answers

What should an individual do to ensure personal information safety?

Keep passwords secure and confidential. Signup and view all the answers

In the context provided, what is considered the only right time to use a cellphone during class?

When permission is granted. Signup and view all the answers

What percentage of online users are likely not to return to a site after a bad experience?

88% Signup and view all the answers

Which search engine was launched by Microsoft in 2009?

Bing Signup and view all the answers

What is the average time spent on pages that contain video content?

6 minutes Signup and view all the answers

Which company owns Yahoo?

Verizon Media Signup and view all the answers

Who founded Baidu, the most used search engine in China?

Eric Xu Signup and view all the answers

What was the original name of Ask.com?

Ask Jeeves Signup and view all the answers

What aspect of information should one check for credibility?

The publisher's reputation Signup and view all the answers

What is the default search engine used in Microsoft's web browser?

Bing Signup and view all the answers

What was a primary method of communication during the Pre-historic Era?

Dances and illustrations Signup and view all the answers

Which development characterized the Electronic Era?

Mass communication through transistors Signup and view all the answers

During which era was the Industrial Revolution significant?

Industrial Era Signup and view all the answers

What was a major shift in communication during the Information Age?

Use of the worldwide web Signup and view all the answers

What is self-plagiarism?

Reusing your own previously submitted work without acknowledgment. Signup and view all the answers

What technological advancement did the Digital Media Era primarily utilize?

The Internet Signup and view all the answers

Which type of plagiarism involves changing a few words or phrases of another's work?

Paraphrasing plagiarism Signup and view all the answers

How did the transition from the Industrial Era to the Electronic Era affect communication?

Geographical limitations were overcome Signup and view all the answers

What does mosaic plagiarism involve?

Combining phrases from multiple sources into new text. Signup and view all the answers

Which of the following is NOT a feature of the New Information Age?

Invention of the printer Signup and view all the answers

What was a significant characteristic of the Ancient Era regarding communication?

Development of written language Signup and view all the answers

Which rule is important for managing online discussions?

Guiding discussions back to a productive direction. Signup and view all the answers

What is a primary tenet of netiquette?

Respect others' privacy during virtual communication. Signup and view all the answers

How should you respond to others' mistakes in online communication?

Be forgiving and understanding. Signup and view all the answers

What does it mean to have 'power' in an online context?

To have more knowledge or influence than others. Signup and view all the answers

Which citation style is associated with Kate Turabian?

Turabian style Signup and view all the answers

Study Notes

Introduction to Media and Information Literacy

Media and Information Literacy (MIL) is a set of competencies enabling citizens to access, evaluate, and share information ethically and effectively.
Essential in today's society due to the pervasive presence of data and media.
Recognized as a fundamental skill for digital natives, immigrants, and aliens alike.

Core Abilities of MIL

Ability to gather information carefully and legally.
Recognize when information is needed and locate, evaluate, and communicate it in various formats.
Technology Literacy: Efficient and responsible manipulation of technology.

Components of Media and Information Literacy

Media: Channels used for creating, delivering, and processing information, both physical and digital.
Data vs. Information:
- Data: Raw facts and figures generated in large quantities.
- Information: Data processed into meaningful contexts.
Technology: Refers to tools that facilitate communication and information sharing, often termed new media.
Literacy: Capacity to receive, assess, process, share, and create information ethically for effective self-expression and social contribution.
Information Literacy: Understanding media functions and appropriate usage.

Evolution of Media

Prehistoric Era (200,000 BCE - 4,000 BCE): Early communication relied on illustrations and oral traditions.
Ancient Era (3,000 BCE - 100 CE): Introduction of paper and the alphabet improved communication and record-keeping.
Industrial Era (1700s - 1930s): Rise of industrialization led to the invention of diverse media.
Electronic Era (1930s - 1980s): Advancements in technology allowed for mass communication across geographic boundaries.
Information Age (1900s - 2000s): Rise of the internet transformed communication through social media and instant connectivity.

New Media Characteristics

New Media utilizes the Internet, enhancing communication through convergence of various media forms.
Digital Media exemplifies innovative technology integration through online platforms.

Major Search Engines

Google: Dominant search engine with 70% market share; known for efficiency and quick results.
Bing: Launched in 2009 as Microsoft’s search engine; focuses on quality search results.
Yahoo: Provides web services and competes closely with Bing.
Baidu: Leading search engine in China, emphasizing local content accessibility.

Evaluating Information

Importance of verifying authorship, credibility, and relevance of information sources.
Various types of plagiarism, including self-plagiarism, paraphrasing, and mosaic plagiarism, should be avoided to ensure originality.

Core Rules of Netiquette

Constructive communication in online environments is vital.
Respectful interactions and privacy considerations are paramount.
Users should avoid power abuse and be forgiving of others' mistakes.

Final Considerations

Understanding and practicing Media and Information Literacy is crucial in the digital age to navigate, interpret, and utilize information effectively.
Continuous adaptation and learning are necessary to thrive in a rapidly evolving information landscape.

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Description

This quiz serves as a reviewer for the first lesson on Media and Information Literacy, focusing on the ability to gather and evaluate information. It covers key concepts on recognizing information needs and communicating effectively. Test your understanding and prepare for the first quarter!