Media and Information Lesson 5

Study Notes

Learning Competencies

Competency 1: Present issues through diverse media representations using appropriate codes, conventions, and language.
Competency 2: Critically assess media presentations in relation to codes, conventions, and their impact on audiences and stakeholders.

Key Quote

“Language may be a source of misunderstandings.” - Marshall McLuhan (1964)

Technical Codes

Encompasses the methods and equipment utilized to convey a story, including:
- Camera techniques
- Framing
- Depth of field
- Lighting and exposure
- Sound effects, camera angles, and shot types
For example:
- Ominous music indicates impending danger.
- High-angle shots suggest dominance or power.

Symbolic Codes

Represents underlying meanings beyond the visible elements:
- Includes objects, settings, body language, clothing, and color.
Examples of symbolic interpretations:
- A red rose symbolizes romance.
- A clenched fist signifies anger.

Written Codes

Focused on the linguistic style and textual arrangement used in media:
- Includes headlines, captions, speech bubbles, and overall language style.

Media Producers

Examples of individuals involved in media creation:
- Journalists and writers
- Directors
- Recording artists
- Photographers
- TV hosts
- Cameramen and sound technicians

Performance Task

Create a 60-90 seconds movie trailer parody in groups utilizing basic camera techniques.
Submit the final output to the designated MIL portal by the group leader.
Ensure all references and sources are credited.

Description

This quiz focuses on the competencies related to media and information literacy. Students will evaluate various media presentations and their impact on audiences and stakeholders, as well as learn how to present issues effectively using different codes and conventions. Engage with the material to enhance your understanding of the media landscape.