Media and Information Literacy - Lesson 1

Media and Information Literacy - Lesson 1

• People as Media: Individuals well-versed in media sources, providing accurate and reliable information.
  • Examples: Social media users (celebrities and ordinary people), opinion leaders (political figures, columnists, celebrities), citizen journalists (working independently or with organizations).
  • Citizen Journalism: Collection, dissemination, and analysis of news and information by the public, primarily through the internet.
  • Subcategories: Working independently (social media, blogs), working with news organizations (commenting on articles, crowdsourcing, live-blogging).
• People in Media: Media practitioners providing first-hand information or expert knowledge.
  • Examples: News reporters, radio commentators, print journalists, photojournalists, broadcast journalists, multimedia journalists.
• Local Issue Example: Dr. Jose Rizal's novels influenced social change during the Spanish era. This demonstrates the power of media and information, which can be seen in the issue of weekly submission and retrieval of modules during distance learning for parents and students.
  • Issue: Weekly submission/retrieval of student modules.
  • Background: Teachers required weekly submissions due to module design, but parents/students expressed concern due to time constraints.
  • Outcome: School authorities decided on a bi-weekly module submission/retrieval schedule.

Media and Information Literacy - Lesson 2

• Massive Open Online Courses (MOOCs): Online courses accessible to anyone, fostering interaction among learners.
  • Definition: A model for delivering online learning content to anyone wanting to take a course, with no limit on attendance.
  • Four Characteristics:
    • Revolutionary: Moves from traditional physical learning to virtual learning.
    • Online learning: Learners only need a camera, audio device, and account.
    • Connects despite distance.
    • Uses technology to collect and analyze learner data.
  • Purpose: Personal growth in terms of information, knowledge, and skills for higher education, workplace connection, and lifelong learning.

Media and Information Literacy - Lesson 3

• Improved Quality of Life: Improved quality of life due to media and information advancements (technology, internet, social media).
• Greater Economic Opportunities: Media and information advances created job opportunities.
  • Example: Vloggers; Media tech businesses.
• Greater Political Participation: Media's function as "eyes and ears" for the public is highlighted.
  • Example: Public awareness and involvement in government programs.
• Improved Learning Environment: Media facilitates knowledge access and learning.
  • Example: MOOCs, readily available information in various formats.
• Cohesive Social Units: Media (particularly social media) helps unify individuals with a shared goal or desire for change.
  • Example: Broader societal responses to a global challenge through media awareness.

Media and Information Literacy - Lesson 4

• Text Information: Interpreting words to generate knowledge.
  • Importance: Comprehending to extract knowledge from text.
  • Dimensions:
    • Meaning of Text: Denotation (literal meaning) and connotation (deeper meaning).
    • Formal vs. Informal: Formal text (objective, fact-based) vs. Informal text (subjective, opinion-based)
    • Organization, Production and Dissemination: Organizing text (paragraphs, lists), producing text (newspapers), disseminating text (social media, emails) considering the audience or target audience..
  • Evaluation Criteria: Analyzing the relevance, authority, timeliness, validity/accuracy, argument, and coverage of texts.
  • Primary vs. Secondary Sources: Primary (first-hand information, like transcripts) vs. Secondary (interpreted, analyzed, or summarized information).

Media and Information Literacy - Lesson 5

• Visual Information and Media: Using images and graphics to convey messages.
  • Dimensions:
    • Sources: Original art, photographs, prints, moving images.
    • Advantages (for viewers): Effective for illiterate individuals, clear explanations, simple presentations, less time consuming, quick decisions, popular among people who see information better visually.
    • Disadvantages (more complex): Costly, complex, incomplete, problems for non-visual learners.
  • Visual Message Design: Communicating through visuals considering culture, educational level, and language.

Media and Information Literacy - Lesson 6

• Motion information: Media that appears to move text and images; includes motion graphics, movie clips.
• Interactive videos: Videos allowing user interaction.
• Mobile Information/Video: Media viewed on digital devices
• Advantages of Motion Information: Ease in understanding content, showcasing sequential processes.
• Disadvantages: Expensive materials, misinterpretations possible.
• Importance: Presenting complex information.
• Formats: Film, motion pictures in televisions, interactive videos.

Media and Information Literacy - Lesson 7

• Multimedia: Digital representation of mixed information types (text, graphics, animaiton; audio; video).
  • Advantages: Targets multiple senses, interactive, wide audiences, enhances effects, retains audience attention.
  • Disadvantages: High storage demands, neglects minorities, time-consuming production.

Media and Information Literacy - Lesson 8

• Producing multimedia presentations: Combining various media components (text, graphics, animation, audio, videos) effectively.
• Design Principles & Elements: For effective organization and appearance (use of contrast, alignment, repetition, and proximity).
  • Text: Title, subtitles, descriptive text on a given media.
  • Visual: Photos, illustrations, visuals that represent information accurately.
  • Manipulative: Information intended to sway opinions or influence thoughts, beliefs and actions,.

Media and Information Literacy - Lesson 9

• Information and Multimedia Format: Including text, graphics, audio, and video as elements of a presentation.
• Purpose: Effective delivery of information tailored to the specific audience using multimedia.

Media and Information Literacy - Lesson 10

• Manipulative Information and Media: Types: Activism, Advertising, Hoaxing, Propaganda, targeted at influencing perceptions, beliefs, and actions among audiences.
  • Formats: Print media (newspapers), broadcast media (television, radio), New media (internet; online social media), Outdoor media (billboards, posters, etc.).
  • Evaluation Considerations: Examining the origin of the information and whether or not it presents a complete view of the information or only one side of an argument.
  • Accuracy & Design of the manipulative information.