12 Questions
What is technological determinism?
A theory that technology shapes how a society develops its structure and values
During the Tribal Age, the primary medium of communication was?
Speech
What is characteristic of Acoustic Space?
It is indifferent to the background
Which civilization is associated with the development of Cuneiform writing?
Mesopotamia
What was a key development during the Print Age?
Faster spread of ideas through mass-produced writing
What is the significance of Proto-writing?
It was a system of ideographic or mnemonic symbols
What percentage of Filipinos consume media content through laptops and computers according to Nielsen’s South Asia Cross-Platform Report?
89%
What is the Latin origin of the word 'media'?
Middle
What does Media Literacy refer to?
Set of perspectives used to interpret mass media messages
What is the main focus of Information Literacy as defined by The Association of College and Research Libraries?
Recognizing when information is needed and using it effectively
Which type of media is specifically used to reach a large audience?
Mass Media
What is the essence of Media and Information Literacy?
Accessing, analyzing, evaluating, and creating information from media and other sources
Study Notes
Media and Information Literacy
- 8 out of 10 Filipinos consume media content through 3 screens: laptop/computers, mobile phones, and TV screens.
- The term "media" comes from the Latin word "medius," meaning middle, and refers to sources of credible and current information created through an editorial process.
Mass Media and Information
- Mass media is a type of media used to reach a large audience, including newspapers, magazines, radio, TV, and gadgets.
- Information refers to any facts or details about a subject that convey meaning to a person.
Media and Information Literacy
- Media literacy is the ability to access, analyze, evaluate, and create media, as well as the ability to expose oneself to mass media and interpret the meaning of messages.
- Information literacy is the ability to recognize when information is needed, and to locate, evaluate, and use it effectively.
Evolution of Media
- Marshall McLuhan's technological determinism theory states that technology is a steering factor in how a society develops its structure and values.
Traditional to New Media
- The tribal age was characterized as an oral society dependent on speech and word-of-mouth, with no fixed boundaries and no point of favored focus.
- The acoustic space has no fixed boundaries, is indifferent to the background, and favors sound from any direction.
Age of Literacy
- The age of literacy allowed people to communicate and share information privately through letters, amplifying the use of the sense of sight and lessening the role of other senses in the human body.
Inventions/History of Writings
- Proto-writing systems of ideographic or early mnemonic symbols were used to express language.
- Cuneiform was one of the earliest forms of written expression, developed in Sumeria, Mesopotamia.
Developmental Stages of Proto-Writing
- Picture Writing System → Transitional System → Phonetic System → Mnemonic Object → Verbal (Word) Pictographic → Ideas → Syllabic (Syllable) → Alphabetic (Letter) Ideographic
This quiz covers the first chapter of Media and Information Literacy, focusing on the introduction to how media is consumed in our society today. It includes information about the usage of different screens for media consumption and the definition of media as sources of credible information.
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