Media and Information Literacy Chapter 1 Quiz

Media and Information Literacy (MIL)

• The term "media" comes from the Latin word "medius", meaning middle, and refers to sources of credible and current information created through an editorial process.
• MIL refers to the ability to access, analyze, evaluate, and create information from media and other information sources.

Media Consumption in the Philippines

• 8 out of 10 Filipinos consume media contents through 3 screens: laptop/computers (89%), mobile phones (40%), and TV screens (39%).

Media Literacy

• Media literacy is the set of perspectives that people actively use to expose themselves to mass media and interpret the meaning of the messages they encounter.
• It involves the ability to access, analyze, evaluate, and create media.

Information Literacy

• Information literacy is the ability to recognize when information is needed and to locate, evaluate, and use it effectively.
• It involves the ability to access, analyze, evaluate, and create information from various sources.

Technology Literacy

• Technology literacy is the ability to responsibly use appropriate technology for different functions.

Evolution of Media

Marshall McLuhan and Technological Determinism

• Marshall McLuhan (1969) believed that technology is a steering factor in how a society develops its structure and values.

The Evolution of Traditional to New Media

Tribal Age

• Primary medium of communication was speech; people relied on face-to-face interactions and auditory senses.
• Characterized as an oral society dependent on speech and word-of-mouth.

Acoustic Space

• Has no point of favored focus.
• Has no fixed boundaries.
• Space made by the thing itself, not space containing the thing.
• Indifferent to the background.
• The Ear – favors sound from any direction (left/right; front/back; above/below).

Pictorial Space

• Boxed but dynamic.
• Always in flux, creating its dimension every moment.
• The Eye – focuses, pinpoints, abstracts.
• Locating each object in physical space against every background.

Age of Literacy

• Humans learned to read and write, amplifying the use of the sense of sight and lessening the role of other senses.
• Allowed people to communicate and share information privately through letters.
• Writings were expressed through hieroglyphs.

Inventions/History of Writings

• Proto-writing: systems of ideographic or early mnemonic symbols.
• Mnemonic symbols: symbols or letters that make remembering them easier.
• Cuneiform: one of the earliest forms of written expression (Sumerian in Mesopotamia).
• Monogenesis – Cultural Diffusion: representation of language through writing was passed on by traders or merchants.
• Writing could be invented independently in ancient civilizations (Egypt, Mesopotamia, China, Peru, Mesoamerica).

Developmental Stages of Proto-Writing

• Picture Writing System
• Transitional System
• Phonetic System
• Mnemonic Object
• Verbal (Word)
• Pictographic
• Ideas
• Syllabic (Syllable)
• Ideographic
• Alphabetic (Letter)