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Questions and Answers
What does technological determinism theory believe?
What does technological determinism theory believe?
What space is indifferent to the background and favors sound from any direction?
What space is indifferent to the background and favors sound from any direction?
What characterizes the Tribal Age in terms of communication?
What characterizes the Tribal Age in terms of communication?
What ancient civilization is associated with the development of Cuneiform writing?
What ancient civilization is associated with the development of Cuneiform writing?
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Which system of Proto-Writing involved representing language through mnemonic objects?
Which system of Proto-Writing involved representing language through mnemonic objects?
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What characterized the Print Age in terms of information sharing?
What characterized the Print Age in terms of information sharing?
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What percentage of Filipinos consume media content through laptop and computers?
What percentage of Filipinos consume media content through laptop and computers?
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What does the term 'Media' derive from?
What does the term 'Media' derive from?
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Which type of media is specifically used to reach a large audience?
Which type of media is specifically used to reach a large audience?
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Which statement best describes Information Literacy?
Which statement best describes Information Literacy?
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What does Media Literacy involve according to James Potter in 2004?
What does Media Literacy involve according to James Potter in 2004?
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How is Media and Information Literacy defined based on the Mexico-based Media Literacy Project?
How is Media and Information Literacy defined based on the Mexico-based Media Literacy Project?
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Study Notes
Media and Information Literacy (MIL)
- The term "media" comes from the Latin word "medius", meaning middle, and refers to sources of credible and current information created through an editorial process.
- MIL refers to the ability to access, analyze, evaluate, and create information from media and other information sources.
Media Consumption in the Philippines
- 8 out of 10 Filipinos consume media contents through 3 screens: laptop/computers (89%), mobile phones (40%), and TV screens (39%).
Media Literacy
- Media literacy is the set of perspectives that people actively use to expose themselves to mass media and interpret the meaning of the messages they encounter.
- It involves the ability to access, analyze, evaluate, and create media.
Information Literacy
- Information literacy is the ability to recognize when information is needed and to locate, evaluate, and use it effectively.
- It involves the ability to access, analyze, evaluate, and create information from various sources.
Technology Literacy
- Technology literacy is the ability to responsibly use appropriate technology for different functions.
Evolution of Media
Marshall McLuhan and Technological Determinism
- Marshall McLuhan (1969) believed that technology is a steering factor in how a society develops its structure and values.
The Evolution of Traditional to New Media
Tribal Age
- Primary medium of communication was speech; people relied on face-to-face interactions and auditory senses.
- Characterized as an oral society dependent on speech and word-of-mouth.
Acoustic Space
- Has no point of favored focus.
- Has no fixed boundaries.
- Space made by the thing itself, not space containing the thing.
- Indifferent to the background.
- The Ear – favors sound from any direction (left/right; front/back; above/below).
Pictorial Space
- Boxed but dynamic.
- Always in flux, creating its dimension every moment.
- The Eye – focuses, pinpoints, abstracts.
- Locating each object in physical space against every background.
Age of Literacy
- Humans learned to read and write, amplifying the use of the sense of sight and lessening the role of other senses.
- Allowed people to communicate and share information privately through letters.
- Writings were expressed through hieroglyphs.
Inventions/History of Writings
- Proto-writing: systems of ideographic or early mnemonic symbols.
- Mnemonic symbols: symbols or letters that make remembering them easier.
- Cuneiform: one of the earliest forms of written expression (Sumerian in Mesopotamia).
- Monogenesis – Cultural Diffusion: representation of language through writing was passed on by traders or merchants.
- Writing could be invented independently in ancient civilizations (Egypt, Mesopotamia, China, Peru, Mesoamerica).
Developmental Stages of Proto-Writing
- Picture Writing System
- Transitional System
- Phonetic System
- Mnemonic Object
- Verbal (Word)
- Pictographic
- Ideas
- Syllabic (Syllable)
- Ideographic
- Alphabetic (Letter)
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Description
Test your knowledge on the introduction to Media and Information Literacy, focusing on the role of media in society and how Filipinos consume media content. Explore the definition of media and its importance in delivering credible information.
