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Questions and Answers
Ratings is the only factor that determines the revenues earned by the media industry.
Ratings is the only factor that determines the revenues earned by the media industry.
False (B)
Advertisers are more likely to invest in media platforms if there is a low volume of consumers patronizing the media programs.
Advertisers are more likely to invest in media platforms if there is a low volume of consumers patronizing the media programs.
False (B)
Power in media is solely related to the ability to make others do what we want, regardless of their own wishes or interests.
Power in media is solely related to the ability to make others do what we want, regardless of their own wishes or interests.
False (B)
The equation that explains the economics of media is: $Ratings = Revenues$.
The equation that explains the economics of media is: $Ratings = Revenues$.
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Revenue is defined as the income generated from the sale of goods or services, associated with the main operations of an organization after deducting all costs and expenses.
Revenue is defined as the income generated from the sale of goods or services, associated with the main operations of an organization after deducting all costs and expenses.
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