Podcast
Questions and Answers
What is primarily missing from the Shannon-Weaver model of communication?
What is primarily missing from the Shannon-Weaver model of communication?
- The encoding process
- The feedback mechanism (correct)
- The source of the message
- The destination of the message
Which communication model focuses on how meaning is transferred between individuals?
Which communication model focuses on how meaning is transferred between individuals?
- Osgood-Schramm Model (correct)
- Berlo’s Communication Process
- Shannon-Weaver Model
- Berlo’s SMCR Model
How has communication changed in the 21st century according to the content?
How has communication changed in the 21st century according to the content?
- It has become less social
- It has become more social due to technology (correct)
- It no longer involves information providers
- It relies solely on traditional media
What are considered sources of credible and current information?
What are considered sources of credible and current information?
Which component is NOT part of the linear process outlined in the Shannon-Weaver model?
Which component is NOT part of the linear process outlined in the Shannon-Weaver model?
What can be categorized as a non-media information provider?
What can be categorized as a non-media information provider?
Which model was originally intended to show how radio and telephone technologies function?
Which model was originally intended to show how radio and telephone technologies function?
What effect has the technological platform of communication had on message delivery?
What effect has the technological platform of communication had on message delivery?
Which part of the module is designed to assess your understanding of the competencies you have learned?
Which part of the module is designed to assess your understanding of the competencies you have learned?
What is the main purpose of the 'What’s New' section?
What is the main purpose of the 'What’s New' section?
In which section would you find a brief drill or review linking the current lesson with what you've learned before?
In which section would you find a brief drill or review linking the current lesson with what you've learned before?
Which part of the module gives you the opportunity to apply new knowledge or skills to real-life situations?
Which part of the module gives you the opportunity to apply new knowledge or skills to real-life situations?
What is the content of the 'What I Know' section intended to achieve?
What is the content of the 'What I Know' section intended to achieve?
Which module section encourages independent practice to solidify your understanding?
Which module section encourages independent practice to solidify your understanding?
What can you expect to find in the 'What I Have Learned' section?
What can you expect to find in the 'What I Have Learned' section?
Which section serves as a guideline on the skills or competencies expected to be learned in the module?
Which section serves as a guideline on the skills or competencies expected to be learned in the module?
What does feedback represent in the communication process?
What does feedback represent in the communication process?
Which role of media helps promote transparency in public life?
Which role of media helps promote transparency in public life?
What is meant by the term 'decoding' in communication?
What is meant by the term 'decoding' in communication?
How does media primarily influence communication today?
How does media primarily influence communication today?
Which of the following best describes the function of context in communication?
Which of the following best describes the function of context in communication?
What role does media play in cultural expression?
What role does media play in cultural expression?
In what way does media function as an advocate in society?
In what way does media function as an advocate in society?
What is a barrier in the communication process?
What is a barrier in the communication process?
What best defines communication?
What best defines communication?
Which of the following statements best describes media?
Which of the following statements best describes media?
What is a key model of communication that emphasizes feedback?
What is a key model of communication that emphasizes feedback?
What is a significant way media influences communication?
What is a significant way media influences communication?
Why is social media considered a new trend in communication?
Why is social media considered a new trend in communication?
Which model of communication is often used to illustrate the relationship between sender and receiver?
Which model of communication is often used to illustrate the relationship between sender and receiver?
What role do media sources play in everyday communication?
What role do media sources play in everyday communication?
What is likely the outcome of addressing local issues through media-informed solutions?
What is likely the outcome of addressing local issues through media-informed solutions?
What does Republic Act 8293, section 176 state regarding copyright in works of the Government of the Philippines?
What does Republic Act 8293, section 176 state regarding copyright in works of the Government of the Philippines?
What condition may be imposed by a government agency before allowing the exploitation of its works for profit?
What condition may be imposed by a government agency before allowing the exploitation of its works for profit?
What should be done regarding borrowed materials used in the module?
What should be done regarding borrowed materials used in the module?
Which of the following is a role of the Development Team of the Module?
Which of the following is a role of the Development Team of the Module?
Which of the following statements is TRUE regarding works created by the government?
Which of the following statements is TRUE regarding works created by the government?
Who is listed as a reviewer of the Self-Learning Module?
Who is listed as a reviewer of the Self-Learning Module?
What is a key requirement when using borrowed materials according to the module?
What is a key requirement when using borrowed materials according to the module?
What can the government agency do regarding the exploitation of their works?
What can the government agency do regarding the exploitation of their works?
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Study Notes
Media and Information Literacy
- Media and Information Literacy equips individuals to evaluate and engage with media effectively.
- Encourages critical thinking about media impact on society and personal decisions.
Copyright and Intellectual Property
- Republic Act 8293, section 176 states government-created works are not copyrightable but require agency approval for commercial use.
- Agencies can require royalties for the use of government works.
- All borrowed materials in the module belong to their respective copyright holders.
Structure of the Module
- What I Need to Know: Overview of expected skills and competencies.
- What I Know: Pre-assessment activity to gauge prior knowledge.
- What’s In: Brief review of the previous lesson.
- What’s New: Introduction to the current lesson through various engaging methods.
- What is It: Discussion of key concepts and skills.
- What’s More: Additional activities for independent practice.
- What I Have Learned: Reflection activities to consolidate learning.
- What I Can Do: Practical application of new knowledge in real-life situations.
- Assessment: Task for evaluating mastery of content.
Communication and Media
- Communication is the process of conveying information and serves as a natural social ability.
- In the 21st century, technology has enhanced communication, making it more social and interactive.
- Media act as credible information sources, shaped by journalistic values and practices.
Communication Models
- Shannon-Weaver Model (1948): A linear model of communication emphasizing one-way message transmission. Lacks feedback element.
- Osgood-Schramm Model (1954): Focuses on mutual understanding and meaning transfer between communicators. Includes listener/receiver, feedback, context, barriers, and decoding.
Role of Media in Society
- Channels information, enabling informed decisions among citizens.
- Facilitates debates among diverse groups, helping society learn about itself.
- Functions as a watchdog of the government, promoting transparency and accountability.
- Essential for democratic processes and cultural expression.
- Acts as an advocate while respecting diverse values.
Practical Discussions
- Encourages analysis of media images to understand communication implications.
- Promotes exploration of local issues and solutions through media engagement.
Summary of Key Concepts
- Communication: The sharing and exchanging of information.
- Media: Platforms that provide up-to-date, reliable information through editorial processes.
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