Media and Communication

Questions and Answers

What is primarily missing from the Shannon-Weaver model of communication?

The encoding process

The feedback mechanism (correct)

The source of the message

The destination of the message

Which communication model focuses on how meaning is transferred between individuals?

Osgood-Schramm Model (correct)

Berlo’s Communication Process

Shannon-Weaver Model

Berlo’s SMCR Model

How has communication changed in the 21st century according to the content?

It has become less social

It has become more social due to technology (correct)

It no longer involves information providers

It relies solely on traditional media

What are considered sources of credible and current information?

Media created through an editorial process Signup and view all the answers

Which component is NOT part of the linear process outlined in the Shannon-Weaver model?

Feedback Signup and view all the answers

What can be categorized as a non-media information provider?

Libraries Signup and view all the answers

Which model was originally intended to show how radio and telephone technologies function?

Shannon-Weaver Model Signup and view all the answers

What effect has the technological platform of communication had on message delivery?

It has increased the speed of message delivery Signup and view all the answers

Which part of the module is designed to assess your understanding of the competencies you have learned?

Assessment Signup and view all the answers

What is the main purpose of the 'What’s New' section?

To introduce new concepts Signup and view all the answers

In which section would you find a brief drill or review linking the current lesson with what you've learned before?

What’s In Signup and view all the answers

Which part of the module gives you the opportunity to apply new knowledge or skills to real-life situations?

What I Can Do Signup and view all the answers

What is the content of the 'What I Know' section intended to achieve?

Test your prior knowledge of the lesson Signup and view all the answers

Which module section encourages independent practice to solidify your understanding?

What’s More Signup and view all the answers

What can you expect to find in the 'What I Have Learned' section?

Questions to process your learning Signup and view all the answers

Which section serves as a guideline on the skills or competencies expected to be learned in the module?

What I Need to Know Signup and view all the answers

What does feedback represent in the communication process?

The receiver's reaction or response Signup and view all the answers

Which role of media helps promote transparency in public life?

Acting as a watchdog of government Signup and view all the answers

What is meant by the term 'decoding' in communication?

The interpretation of the speaker's encoded message Signup and view all the answers

How does media primarily influence communication today?

By increasing productivity and interactivity Signup and view all the answers

Which of the following best describes the function of context in communication?

The environment where communication occurs Signup and view all the answers

What role does media play in cultural expression?

Serving as a vehicle for cultural cohesion Signup and view all the answers

In what way does media function as an advocate in society?

By respecting pluralistic values while influencing public opinion Signup and view all the answers

What is a barrier in the communication process?

Factors that affect the flow of communication Signup and view all the answers

What best defines communication?

The act of exchanging information through various mediums. Signup and view all the answers

Which of the following statements best describes media?

Encompasses all channels and tools used to store, transmit, and receive information. Signup and view all the answers

What is a key model of communication that emphasizes feedback?

Interactive Model Signup and view all the answers

What is a significant way media influences communication?

By altering the perception and interpretation of messages. Signup and view all the answers

Why is social media considered a new trend in communication?

It allows for real-time engagement and interaction among users. Signup and view all the answers

Which model of communication is often used to illustrate the relationship between sender and receiver?

Berlo’s SMCR Model Signup and view all the answers

What role do media sources play in everyday communication?

Media sources act as primary educators of the public. Signup and view all the answers

What is likely the outcome of addressing local issues through media-informed solutions?

Increased community engagement and awareness. Signup and view all the answers

What does Republic Act 8293, section 176 state regarding copyright in works of the Government of the Philippines?

No copyright shall subsist in any work of the Government of the Philippines. Signup and view all the answers

What condition may be imposed by a government agency before allowing the exploitation of its works for profit?

Payment of royalties. Signup and view all the answers

What should be done regarding borrowed materials used in the module?

Permission must be sought from respective copyright holders. Signup and view all the answers

Which of the following is a role of the Development Team of the Module?

Locating and seeking permission for borrowed materials. Signup and view all the answers

Which of the following statements is TRUE regarding works created by the government?

They require prior government approval for profit exploitation. Signup and view all the answers

Who is listed as a reviewer of the Self-Learning Module?

Evelyn C.Frusa, PhD Signup and view all the answers

What is a key requirement when using borrowed materials according to the module?

Seeking permission from their respective copyright owners. Signup and view all the answers

What can the government agency do regarding the exploitation of their works?

They can impose conditions such as royalties. Signup and view all the answers

Study Notes

Media and Information Literacy

Media and Information Literacy equips individuals to evaluate and engage with media effectively.
Encourages critical thinking about media impact on society and personal decisions.

Copyright and Intellectual Property

Republic Act 8293, section 176 states government-created works are not copyrightable but require agency approval for commercial use.
Agencies can require royalties for the use of government works.
All borrowed materials in the module belong to their respective copyright holders.

Structure of the Module

What I Need to Know: Overview of expected skills and competencies.
What I Know: Pre-assessment activity to gauge prior knowledge.
What’s In: Brief review of the previous lesson.
What’s New: Introduction to the current lesson through various engaging methods.
What is It: Discussion of key concepts and skills.
What’s More: Additional activities for independent practice.
What I Have Learned: Reflection activities to consolidate learning.
What I Can Do: Practical application of new knowledge in real-life situations.
Assessment: Task for evaluating mastery of content.

Communication and Media

Communication is the process of conveying information and serves as a natural social ability.
In the 21st century, technology has enhanced communication, making it more social and interactive.
Media act as credible information sources, shaped by journalistic values and practices.

Communication Models

Shannon-Weaver Model (1948): A linear model of communication emphasizing one-way message transmission. Lacks feedback element.
Osgood-Schramm Model (1954): Focuses on mutual understanding and meaning transfer between communicators. Includes listener/receiver, feedback, context, barriers, and decoding.

Role of Media in Society

Channels information, enabling informed decisions among citizens.
Facilitates debates among diverse groups, helping society learn about itself.
Functions as a watchdog of the government, promoting transparency and accountability.
Essential for democratic processes and cultural expression.
Acts as an advocate while respecting diverse values.

Practical Discussions

Encourages analysis of media images to understand communication implications.
Promotes exploration of local issues and solutions through media engagement.

Summary of Key Concepts

Communication: The sharing and exchanging of information.
Media: Platforms that provide up-to-date, reliable information through editorial processes.

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Description

Explore the fundamentals of Media and Information Literacy in this self-learning module for Grade 11/12. This quiz covers Quarter 1 Module 1, focusing on the relationship between media, communication, and legal frameworks such as Republic Act 8293.

Media and Communication - Grade 11/12