Media Acquisitions and Mergers Quiz

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Questions and Answers

What is a primary consideration for organizations producing mass media materials?

Public interest and welfare

Technological advancements

The need to generate profit (correct)

Cultural influence and expression

How do cable and streaming platforms like Netflix primarily earn revenue?

Product placements

Subscription fees (correct)

Ticket sales

Advertising sales

What does the principle of POWER in media primarily concern?

The interaction of political and media environments (correct)

The technological advancements in media production

The artistic value of media content

The influence of substantial financial investments

Which of the following is a potential issue arising from media operating under commercial pressures?

Advertising influence on news coverage Signup and view all the answers

Why might a media company avoid reporting criminal activities of a high-paying advertiser?

Financial interests and conflicts of interest Signup and view all the answers

What is the significance of the political environment for mass media?

It leads to a struggle for control over media content Signup and view all the answers

Which of the following is a method through which cinema earns revenue?

Ticket sales and product placements Signup and view all the answers

How does the media's commercial environment impact content creation?

It prioritizes financial profit over quality Signup and view all the answers

What is one key aspect of the information seeking process mentioned?

Using interlibrary loan services Signup and view all the answers

Which method is suggested for gathering needed information?

Acquiring a new language or skill Signup and view all the answers

What does the information literate student do with their initial information need?

Reviews, clarifies, and refines it Signup and view all the answers

In selecting investigative methods, which option is considered appropriate?

Fieldwork or simulation Signup and view all the answers

What characterizes an acquisition between two companies?

Purchase of one company by another without forming a new entity Signup and view all the answers

How does the information literate student approach the acquisition of new knowledge?

By setting a realistic overall plan and timeline Signup and view all the answers

What should the information literate student consider about different investigative methods?

Benefits and applicability of each method Signup and view all the answers

Which merger is considered one of the largest during the 1990s?

Time Warner and AOL Signup and view all the answers

What is an important criterion for making information decisions?

Describing the criteria used Signup and view all the answers

How does social media enable user interaction?

It allows simultaneous production, distribution, and consumption of content Signup and view all the answers

What does transmedia storytelling involve?

Telling stories across multiple platforms with various media and languages Signup and view all the answers

What does the investigation of various methods lead to?

Understanding the scope and content Signup and view all the answers

What are the three C's encompassed by convergence?

Computing, communication, and content Signup and view all the answers

What is a fundamental characteristic of digital citizenship?

Rights to claim and rules to follow in the digital realm Signup and view all the answers

What is the primary philosophy behind the Center for Media Literacy?

To empower individuals through education Signup and view all the answers

How has the evolution of students evolved according to Marc Prenzky?

Significant discontinuity from past generations Signup and view all the answers

Which of the following is NOT related to cross-media convergence?

Limiting narrative structures to one language Signup and view all the answers

Which of the following is NOT one of the Five Core Concepts of Media Literacy?

Preservation Signup and view all the answers

What do the Five Key Questions of Media Literacy aim to develop for consumers of media?

Critical inquiry and analysis Signup and view all the answers

In the context of information literacy, what ability is crucial according to the UNESCO MIL Curriculum for Teachers?

To locate and evaluate information responsibly Signup and view all the answers

What role does priming play in political evaluations?

It influences standards individuals use to make decisions. Signup and view all the answers

What is considered an alternative to censoring or boycotting the media?

Media literacy education Signup and view all the answers

How did media coverage reportedly impact Benigno Aquino III's presidential election in 2010?

It focused heavily on the death of his mother, influencing public perception. Signup and view all the answers

Which aspect is NOT included in the focus of Media Deconstruction as per the curriculum?

Reinforcement of existing biases Signup and view all the answers

What does media framing primarily refer to?

The perspective from which a news story is presented. Signup and view all the answers

What is one of the expected outcomes of media literacy as articulated in the provided content?

Informed decision-making in media consumption Signup and view all the answers

What is meant by 'information literacy' in the context of the content provided?

The ability to recognize, evaluate, and communicate information Signup and view all the answers

Which of the following statements about priming is NOT true?

Priming only occurs in political news. Signup and view all the answers

What is a key characteristic of news stories, as mentioned in the context of media framing?

They involve a selective process of constructing reality. Signup and view all the answers

What does the term 'primer' primarily refer to, aside from its political context?

A product that helps make makeup last longer. Signup and view all the answers

What is the primary purpose of using primer in painting?

To seal cracks and smoothen the surface. Signup and view all the answers

What is a common misconception about news reporting?

News is an exact representation of reality. Signup and view all the answers

Study Notes

Acquisition and Media Convergence

An acquisition involves one company purchasing another without forming a new entity.
Significant mergers in the 90s and early 2000s included: Viacom-Paramount (1994), Disney-ABC (1995), and AOL-Time Warner (2000).
Cross-media convergence led to the emergence of large digital media companies.

Social media enables users to be producers, distributors, and consumers of content simultaneously.
The power of social media is derived from the connections among users.
Users can coordinate activities at unprecedented scales and speeds.

Transmedia Storytelling

Transmedia storytelling refers to narrative development across multiple platforms and formats.
It involves not just adapting content, but expanding narratives through various languages and media (e.g., films, comics, video games).
Examples include franchises like Star Wars and Marvel, highlighting brand extension and increased audience engagement.

Digital Citizenship

Citizenship implies a recognized status with rights and obligations in a state; digital citizenship parallels this in the online realm.
Digital citizenship involves rights to claim and rules to follow within digital spaces.
Modern students reflect a significant shift in how engagement with digital media differs from past generations.

Principles Influencing Media

Profit: Media are created and distributed in a commercial environment focused on generating revenue; advertising supports traditional media, while subscription models sustain platforms like Netflix.
Power: Media exists within a political context, influenced by government regulations and political pressures, which affects media content and representation. Example: ABS-CBN's support for the Liberal Party under President Noy Aquino.

Priming in Media

Priming refers to the media's ability to set the context for discussions, impacting audience perceptions and judgments.
Exposure to specific issues in news can shape subsequent political evaluations and opinions.
In the Philippines, media coverage of events can significantly influence election outcomes.

Framing in News Media

Framing determines the angle from which a news story is told, shaping audience interpretation.
News is often not entirely objective, as journalists select specific stories and sources.
Media literacy emphasizes critical analysis of media messages, promoting informed inquiry rather than censorship.

CML Media Literacy Framework

The Center for Media Literacy promotes education for life in a media-saturated world, focusing on empowerment and critical thinking.
Key components include five core concepts and five key questions to analyze media.
Topics of focus include Production, Platform, Participation, Perception, Profit, and Power.

Information Literacy

Refers to the ability to recognize when information is needed and effectively locate, evaluate, and communicate that information.
Involves understanding the diverse range of information formats and sources available.
Information literacy encompasses systematic planning and questioning to refine information needs and improve decision-making processes.

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Description

Test your knowledge on significant media acquisitions and mergers that shaped the industry in the 1990s and early 2000s. This quiz covers major companies involved in these transactions and the impact of cross-media convergence on digital media. See how well you understand this crucial aspect of media history.