Podcast
Questions and Answers
What is a primary consideration for organizations producing mass media materials?
What is a primary consideration for organizations producing mass media materials?
- Public interest and welfare
- Technological advancements
- The need to generate profit (correct)
- Cultural influence and expression
How do cable and streaming platforms like Netflix primarily earn revenue?
How do cable and streaming platforms like Netflix primarily earn revenue?
- Product placements
- Subscription fees (correct)
- Ticket sales
- Advertising sales
What does the principle of POWER in media primarily concern?
What does the principle of POWER in media primarily concern?
- The interaction of political and media environments (correct)
- The technological advancements in media production
- The artistic value of media content
- The influence of substantial financial investments
Which of the following is a potential issue arising from media operating under commercial pressures?
Which of the following is a potential issue arising from media operating under commercial pressures?
Why might a media company avoid reporting criminal activities of a high-paying advertiser?
Why might a media company avoid reporting criminal activities of a high-paying advertiser?
What is the significance of the political environment for mass media?
What is the significance of the political environment for mass media?
Which of the following is a method through which cinema earns revenue?
Which of the following is a method through which cinema earns revenue?
How does the media's commercial environment impact content creation?
How does the media's commercial environment impact content creation?
What is one key aspect of the information seeking process mentioned?
What is one key aspect of the information seeking process mentioned?
Which method is suggested for gathering needed information?
Which method is suggested for gathering needed information?
What does the information literate student do with their initial information need?
What does the information literate student do with their initial information need?
In selecting investigative methods, which option is considered appropriate?
In selecting investigative methods, which option is considered appropriate?
What characterizes an acquisition between two companies?
What characterizes an acquisition between two companies?
How does the information literate student approach the acquisition of new knowledge?
How does the information literate student approach the acquisition of new knowledge?
What should the information literate student consider about different investigative methods?
What should the information literate student consider about different investigative methods?
Which merger is considered one of the largest during the 1990s?
Which merger is considered one of the largest during the 1990s?
What is an important criterion for making information decisions?
What is an important criterion for making information decisions?
How does social media enable user interaction?
How does social media enable user interaction?
What does transmedia storytelling involve?
What does transmedia storytelling involve?
What does the investigation of various methods lead to?
What does the investigation of various methods lead to?
What are the three C's encompassed by convergence?
What are the three C's encompassed by convergence?
What is a fundamental characteristic of digital citizenship?
What is a fundamental characteristic of digital citizenship?
What is the primary philosophy behind the Center for Media Literacy?
What is the primary philosophy behind the Center for Media Literacy?
How has the evolution of students evolved according to Marc Prenzky?
How has the evolution of students evolved according to Marc Prenzky?
Which of the following is NOT related to cross-media convergence?
Which of the following is NOT related to cross-media convergence?
Which of the following is NOT one of the Five Core Concepts of Media Literacy?
Which of the following is NOT one of the Five Core Concepts of Media Literacy?
What do the Five Key Questions of Media Literacy aim to develop for consumers of media?
What do the Five Key Questions of Media Literacy aim to develop for consumers of media?
In the context of information literacy, what ability is crucial according to the UNESCO MIL Curriculum for Teachers?
In the context of information literacy, what ability is crucial according to the UNESCO MIL Curriculum for Teachers?
What role does priming play in political evaluations?
What role does priming play in political evaluations?
What is considered an alternative to censoring or boycotting the media?
What is considered an alternative to censoring or boycotting the media?
How did media coverage reportedly impact Benigno Aquino III's presidential election in 2010?
How did media coverage reportedly impact Benigno Aquino III's presidential election in 2010?
Which aspect is NOT included in the focus of Media Deconstruction as per the curriculum?
Which aspect is NOT included in the focus of Media Deconstruction as per the curriculum?
What does media framing primarily refer to?
What does media framing primarily refer to?
What is one of the expected outcomes of media literacy as articulated in the provided content?
What is one of the expected outcomes of media literacy as articulated in the provided content?
What is meant by 'information literacy' in the context of the content provided?
What is meant by 'information literacy' in the context of the content provided?
Which of the following statements about priming is NOT true?
Which of the following statements about priming is NOT true?
What is a key characteristic of news stories, as mentioned in the context of media framing?
What is a key characteristic of news stories, as mentioned in the context of media framing?
What does the term 'primer' primarily refer to, aside from its political context?
What does the term 'primer' primarily refer to, aside from its political context?
What is the primary purpose of using primer in painting?
What is the primary purpose of using primer in painting?
What is a common misconception about news reporting?
What is a common misconception about news reporting?
Flashcards are hidden until you start studying
Study Notes
Acquisition and Media Convergence
- An acquisition involves one company purchasing another without forming a new entity.
- Significant mergers in the 90s and early 2000s included: Viacom-Paramount (1994), Disney-ABC (1995), and AOL-Time Warner (2000).
- Cross-media convergence led to the emergence of large digital media companies.
Social Media Impact
- Social media enables users to be producers, distributors, and consumers of content simultaneously.
- The power of social media is derived from the connections among users.
- Users can coordinate activities at unprecedented scales and speeds.
Transmedia Storytelling
- Transmedia storytelling refers to narrative development across multiple platforms and formats.
- It involves not just adapting content, but expanding narratives through various languages and media (e.g., films, comics, video games).
- Examples include franchises like Star Wars and Marvel, highlighting brand extension and increased audience engagement.
Digital Citizenship
- Citizenship implies a recognized status with rights and obligations in a state; digital citizenship parallels this in the online realm.
- Digital citizenship involves rights to claim and rules to follow within digital spaces.
- Modern students reflect a significant shift in how engagement with digital media differs from past generations.
Principles Influencing Media
- Profit: Media are created and distributed in a commercial environment focused on generating revenue; advertising supports traditional media, while subscription models sustain platforms like Netflix.
- Power: Media exists within a political context, influenced by government regulations and political pressures, which affects media content and representation. Example: ABS-CBN's support for the Liberal Party under President Noy Aquino.
Priming in Media
- Priming refers to the media's ability to set the context for discussions, impacting audience perceptions and judgments.
- Exposure to specific issues in news can shape subsequent political evaluations and opinions.
- In the Philippines, media coverage of events can significantly influence election outcomes.
Framing in News Media
- Framing determines the angle from which a news story is told, shaping audience interpretation.
- News is often not entirely objective, as journalists select specific stories and sources.
- Media literacy emphasizes critical analysis of media messages, promoting informed inquiry rather than censorship.
CML Media Literacy Framework
- The Center for Media Literacy promotes education for life in a media-saturated world, focusing on empowerment and critical thinking.
- Key components include five core concepts and five key questions to analyze media.
- Topics of focus include Production, Platform, Participation, Perception, Profit, and Power.
Information Literacy
- Refers to the ability to recognize when information is needed and effectively locate, evaluate, and communicate that information.
- Involves understanding the diverse range of information formats and sources available.
- Information literacy encompasses systematic planning and questioning to refine information needs and improve decision-making processes.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
