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Questions and Answers
What is the primary goal of marketing management?
What is the primary goal of marketing management?
- To promote products without considering customer satisfaction
- To set high prices on goods and services
- To create an exchange that satisfies individual or group objectives (correct)
- To maximize profits regardless of customer needs
Who are considered as customers for a business?
Who are considered as customers for a business?
- Individuals who have no interest in purchasing your products
- People in the same industry sector as your business
- Only people who are buying from you currently
- People who are buying from you now, people you hope will buy from you in the future, and people who stopped buying from you (correct)
What is emphasized as crucial for satisfying customers according to the text?
What is emphasized as crucial for satisfying customers according to the text?
- Setting the highest possible prices for products
- Ignoring the competition in the market
- Selling products without considering quality
- Knowing customers' needs and wants (correct)
What are some factors that businesses need to find out about their customers in order to satisfy them?
What are some factors that businesses need to find out about their customers in order to satisfy them?
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What differentiates customers in terms of their preferences for products according to the text?
What differentiates customers in terms of their preferences for products according to the text?
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What is the essence of marketing according to the text?
What is the essence of marketing according to the text?
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Who are the target of marketing activities according to the text?
Who are the target of marketing activities according to the text?
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Which of the following is NOT included in the products marketed mentioned in the text?
Which of the following is NOT included in the products marketed mentioned in the text?
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According to William J. Stanton's definition of marketing, what is NOT a part of total business activity?
According to William J. Stanton's definition of marketing, what is NOT a part of total business activity?
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How does Philip Kotler define marketing in the text?
How does Philip Kotler define marketing in the text?
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