10 Questions
What is the primary goal of marketing management?
To create an exchange that satisfies individual or group objectives
Who are considered as customers for a business?
People who are buying from you now, people you hope will buy from you in the future, and people who stopped buying from you
What is emphasized as crucial for satisfying customers according to the text?
Knowing customers' needs and wants
What are some factors that businesses need to find out about their customers in order to satisfy them?
Products/services wanted, price willingness, location, and promotion strategy
What differentiates customers in terms of their preferences for products according to the text?
Some prefer different designs while others seek high quality for which they are willing to pay more
What is the essence of marketing according to the text?
Creating, offering, and exchanging something of value
Who are the target of marketing activities according to the text?
Product purchasers and individuals/groups influencing organizational success
Which of the following is NOT included in the products marketed mentioned in the text?
Events
According to William J. Stanton's definition of marketing, what is NOT a part of total business activity?
Production
How does Philip Kotler define marketing in the text?
As a social and managerial process for obtaining what is needed and wanted
Explore the core concept of marketing and the activities involved in generating exchanges to satisfy human needs or wants. Learn about the different types of organizations engaged in marketing, including business firms and non-profit organizations.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
