Podcast
Questions and Answers
What is the main reason companies create new products?
What is the main reason companies create new products?
- To lower production costs
- To increase brand loyalty
- To standardize existing products
- To meet specific consumer demands (correct)
What type of food options did McDonald's Singapore develop in response to consumer preferences?
What type of food options did McDonald's Singapore develop in response to consumer preferences?
- Desserts and sweets
- High-calorie fast food options
- Healthier, lower-calorie meals (correct)
- Traditional Asian dishes
What label was used for the new meals created by McDonald’s Singapore?
What label was used for the new meals created by McDonald’s Singapore?
- Wellness 500
- Healthy 500
- Delight 500 (correct)
- Fitness 500
Which organization did McDonald's Singapore partner with to develop new meal options?
Which organization did McDonald's Singapore partner with to develop new meal options?
How long did McDonald's Singapore spend developing new meals to meet consumer demand?
How long did McDonald's Singapore spend developing new meals to meet consumer demand?
What was the primary focus of the new meals developed by McDonald's Singapore?
What was the primary focus of the new meals developed by McDonald's Singapore?
McDonald's Singapore released meals that contained over 500 calories to attract health-conscious consumers.
McDonald's Singapore released meals that contained over 500 calories to attract health-conscious consumers.
Which organization provided a seal of approval for the 'Delight 500' meals?
Which organization provided a seal of approval for the 'Delight 500' meals?
McDonald's Singapore developed over twenty meals targeting health-conscious consumers, all labeled 'Delight ______.'
McDonald's Singapore developed over twenty meals targeting health-conscious consumers, all labeled 'Delight ______.'
Match the following aspects with their descriptions regarding McDonald's Singapore's new meal options:
Match the following aspects with their descriptions regarding McDonald's Singapore's new meal options:
Flashcards
Product creation
Product creation
The process of creating a new product that meets specific consumer needs and preferences.
Product creation for indigenous tastes
Product creation for indigenous tastes
When companies create new products to cater to specific tastes or demand in a particular region or market.
Product adaptation
Product adaptation
The strategy of adjusting an existing product to better fit the needs of a particular market.
Product standardization
Product standardization
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Product creation for health-conscious consumers
Product creation for health-conscious consumers
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Responding to Demand for Healthier Food
Responding to Demand for Healthier Food
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Product Creation for Health-Conscious Consumers with Approval
Product Creation for Health-Conscious Consumers with Approval
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Study Notes
Product Creation Strategy
- Product creation is a suitable strategy when standardization or adaptation doesn't meet consumer needs and buying patterns.
- Companies create new products when there's significant demand for products catering to specific tastes. For example, McDonald's in some Asian countries offers pasta or congee for breakfast.
- McDonald's Singapore launched new products in 2014, responding to consumer preferences for healthier food options.
- The initiative involved a partnership with the Singapore Health Promotion Board.
- More than twenty meals were developed, all under 500 calories. These items were labelled "Delight 500".
- The aim was to improve quality ingredients and address consumer health consciousness.
- Products were approved by the Health Promotion Board.
- The development process took almost a year.
- The new products were designed to appeal to health-conscious consumers.
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