Mazda's Historical Highlights

<p>Compressed cork board (C)</p> Signup and view all the answers

<p>Destruction of a significant portion of its facilities (D)</p> Signup and view all the answers

<p>To focus on machinery (B)</p> Signup and view all the answers

<p>Fuchu Village (D)</p> Signup and view all the answers

<p>Challenge Spirit (C)</p> Signup and view all the answers

<p>Soaring crude oil prices during the first oil crisis (B)</p> Signup and view all the answers

<p>Savanna RX-7 and Familia AP (C)</p> Signup and view all the answers

<p>Formation of a capital alliance with Ford Motor Company (A)</p> Signup and view all the answers

<p>To achieve a carbon-neutral society (C)</p> Signup and view all the answers

<p>Rotary engine (RE) (A)</p> Signup and view all the answers

<p>Integrating internal combustion engines and electrification technologies (C)</p> Signup and view all the answers

<p>Familia and Capella (A)</p> Signup and view all the answers

<p>MX-30 (B)</p> Signup and view all the answers

<p>Small commercial vehicles and transmission units (D)</p> Signup and view all the answers

<p>2020 (A)</p> Signup and view all the answers

<p>Compact, high-output capabilities (B)</p> Signup and view all the answers

<p>The evolution of its Large Product Group models (D)</p> Signup and view all the answers

<p>Transition from RE model-centered strategy to new user-oriented vehicles (D)</p> Signup and view all the answers

<p>Defining Mazda’s position within the Ford Group (D)</p> Signup and view all the answers

<p>Zoom-Zoom (A)</p> Signup and view all the answers

<p>Improve average fuel economy by 30% (D)</p> Signup and view all the answers

<p>Closing plants and cutting workforce (A)</p> Signup and view all the answers

<p>Atenza, Demio, and Axela (B)</p> Signup and view all the answers

<p>Sold stocks gradually (A)</p> Signup and view all the answers

<p>Enhancing internal combustion engines (B)</p> Signup and view all the answers

<p>Implementing cost improvements and procuring funds (D)</p> Signup and view all the answers

<p>Changed its name to Mazda Motor Corporation (B)</p> Signup and view all the answers

<p>Increased production costs (B)</p> Signup and view all the answers

<p>EUNOS and AUTOZAM (D)</p> Signup and view all the answers

<p>Reassessed its business expansion strategy (C)</p> Signup and view all the answers

<p>Ford increased its share to 33.4% (A)</p> Signup and view all the answers

<p>It led to a downturn in the marketplace for Mazda (B)</p> Signup and view all the answers

<p>High-performance V6 engines (C)</p> Signup and view all the answers

<p>An American executive from Ford (D)</p> Signup and view all the answers

<p>SKYACTIV (A)</p> Signup and view all the answers

<p>KODO – Soul of Motion design (C)</p> Signup and view all the answers

<p>Mazda CX-5 (A)</p> Signup and view all the answers

<p>To balance commonality and diversity in manufacturing (D)</p> Signup and view all the answers

<p>2010s (A)</p> Signup and view all the answers

<p>A business and capital alliance with Toyota (A)</p> Signup and view all the answers

<p>Clean diesel engine (D)</p> Signup and view all the answers

<p>Realizing joint production in the U.S. (B)</p> Signup and view all the answers

1920

Cork manufacturing

Developed compressed cork board and shifted the company to machinery in 1927

1927

Fuchu Village (now Fuchu Town)

70%

1927 ( from Toyo Cork Kogyo Co., Ltd to Toyo Kogyo Co., Ltd)

New plant built for automotive manufacturing. Location of Mazda headquarters relocation

The RE engine, while high-performing and low-pollution, had poor fuel economy.

High oil prices during the first oil crisis led to a decrease in Cosmo Sports sales, changing Toyota Kogyo's strategy.

Toyo Kogyo's new user-oriented vehicles, focusing on value.

The RE engine, despite fuel issues, was used in sports models like the Savanna RX-7.

Toyo Kogyo focused on building its brand image.

Toyo Kogyo partnered with Ford Motor Company for increased production and business expansion.

Ford manufacturing contracts led to Toyo Kogyo's production exceeding 1 million units.

Construction of a new plant in Hofu, Japan, further boosted Toyo Kogyo's capacity.

Mazda Motor Corporation was the new company name in 1984.

Mazda's reliance on exports made it vulnerable to the Japanese Yen's rising value in the late 1980s.

Mazda shifted its strategy to focus on the Japanese domestic market to counter the yen's appreciation.

Mazda aimed to expand its lineup by producing high-performance V6 midsize sedans in response to the growing luxury car market.

Mazda continued developing premium models and innovative technology.

Mazda established "EUNOS" for premium models and "AUTOZAM" for micros, creating a 5-channel domestic sales structure.

Japan's economic bubble burst during 1996-2009, leading to a major financial crisis for Mazda.

Mazda responded to the crisis and reinforced its partnership with Ford in 1996 boosting Mazda's shareholding.

Mazda's "Sustainable Zoom-Zoom 2030" plan aims to reduce CO2 emissions from production to use, using a comprehensive "Well-to-Wheel" approach.

Mazda's plan to use both combustion engines and electric technologies in the most suitable way, considering the environment and customer needs.

In 2020, Mazda launched its first widely available electric car, the MX-30, in Europe.

In 2022, Mazda launched models with improved driving experience, environmental technology, and safety features.

Mazda has defined clear milestones to achieve a carbon-neutral society by accelerating its electrification efforts.

A business focus aimed at regaining growth for the company. It involved defining Mazda's unique position and role within the Ford Group.

Mazda's medium-term business management plan that involved restructuring operations, including plant closures and workforce reductions. It aimed to create a more efficient and sustainable company.

The unique characteristics and core values that define Mazda's brand identity. This DNA is embedded in all its products and communication.

A universal slogan that embodies Mazda's focus on offering a thrilling and exhilarating driving experience.

Key models like the Atenza, Demio, and Axela that were launched globally to showcase Mazda's new brand identity.

Mazda's long-term technology vision focusing on improving fuel efficiency by 30% while maintaining the thrilling 'Zoom-Zoom' driving experience.

The collapse of Lehman Brothers led to Ford's gradual sale of its Mazda shares, ending a 12-year period of Ford's management of the company.

Mazda's renewed focus on creating ideal vehicles after Ford's departure. This involved cost improvements and aggressive funding strategies.

SKYACTIV technology represents Mazda's advanced engine and chassis technologies focused on efficiency and performance. KODO design philosophy emphasizes a dynamic and expressive aesthetic.

Mazda's manufacturing approach that combines planning, commonality, and diversity for efficient production. This involves optimizing designs across different models to reduce costs while maintaining individuality.

The Mazda CX-5, released in 2012, was the first vehicle to feature Mazda's advanced SKYACTIV technology and KODO design.

Mazda's clean diesel engines are known for their powerful performance while minimizing environmental impact.

Mazda expanded manufacturing into Vietnam, Malaysia, Russia, and Mexico during the 2010s, increasing global reach and local production.

Mazda forged a strategic partnership with Toyota Motor Corporation, leading to joint production in the US and collaboration on connected and EV technologies.

The automotive industry underwent a significant shift in the mid-2010s, pushing Mazda to collaborate with Toyota for shared resources and development in areas like connected cars and electric vehicles.

The alliance resulted in joint production in the US and a cooperative approach to develop connected and electric vehicles.