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Questions and Answers
What year was Toyo Cork Kogyo Co., Ltd. founded?
What year was Toyo Cork Kogyo Co., Ltd. founded?
What significant event occurred shortly after the establishment of Toyo Cork Kogyo Co., Ltd.?
What significant event occurred shortly after the establishment of Toyo Cork Kogyo Co., Ltd.?
What was the name change of Toyo Cork Kogyo Co., Ltd. in 1927?
What was the name change of Toyo Cork Kogyo Co., Ltd. in 1927?
Which product was developed by Jujiro Matsuda in 1921?
Which product was developed by Jujiro Matsuda in 1921?
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What challenge did the company face in its early years after its founding?
What challenge did the company face in its early years after its founding?
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After the fire, what decision did Jujiro Matsuda make regarding the company's focus?
After the fire, what decision did Jujiro Matsuda make regarding the company's focus?
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In what village was the new plant constructed for automobile production?
In what village was the new plant constructed for automobile production?
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What company spirit is highlighted as a continuing value for Mazda?
What company spirit is highlighted as a continuing value for Mazda?
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What led to the decline in sales of the Cosmo Sports in the 1970s?
What led to the decline in sales of the Cosmo Sports in the 1970s?
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Which vehicle models were introduced by Toyo Kogyo during its shift from the RE model-centered strategy?
Which vehicle models were introduced by Toyo Kogyo during its shift from the RE model-centered strategy?
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What was a significant corporate development for Toyo Kogyo in 1979?
What was a significant corporate development for Toyo Kogyo in 1979?
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What is the main goal of Mazda's long-term technology development vision called 'Sustainable Zoom-Zoom 2030'?
What is the main goal of Mazda's long-term technology development vision called 'Sustainable Zoom-Zoom 2030'?
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Which engine type became notable for its high performance and low pollution, despite its fuel consumption issue?
Which engine type became notable for its high performance and low pollution, despite its fuel consumption issue?
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What does Mazda's 'Multi-Solution' strategy involve?
What does Mazda's 'Multi-Solution' strategy involve?
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Which models were awarded the Japan Car of the Year Awards?
Which models were awarded the Japan Car of the Year Awards?
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Which vehicle did Mazda launch as its first mass-production electric vehicle?
Which vehicle did Mazda launch as its first mass-production electric vehicle?
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What type of vehicles expanded the commissioned manufacturing for Ford by Toyo Kogyo?
What type of vehicles expanded the commissioned manufacturing for Ford by Toyo Kogyo?
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In what year did Mazda celebrate its 100th anniversary and launch the MX-30?
In what year did Mazda celebrate its 100th anniversary and launch the MX-30?
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What advantage did the rotary engine (RE) provide that allowed it to be mounted on sports specialty models?
What advantage did the rotary engine (RE) provide that allowed it to be mounted on sports specialty models?
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What recent development reflects Mazda's commitment to environmental and safety technology?
What recent development reflects Mazda's commitment to environmental and safety technology?
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What pivotal change did Toyo Kogyo make in response to market challenges?
What pivotal change did Toyo Kogyo make in response to market challenges?
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What was the primary focus of Mazda's new brand strategy?
What was the primary focus of Mazda's new brand strategy?
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Which slogan was associated with the new brand strategy of Mazda?
Which slogan was associated with the new brand strategy of Mazda?
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What was one of the goals of Mazda's long-term vision 'Sustainable Zoom-Zoom'?
What was one of the goals of Mazda's long-term vision 'Sustainable Zoom-Zoom'?
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What was a key component of Mazda's 'Millennium Plan'?
What was a key component of Mazda's 'Millennium Plan'?
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Which models were launched by Mazda as part of its global core under the new brand strategy?
Which models were launched by Mazda as part of its global core under the new brand strategy?
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After the collapse of Lehman Brothers, what action did Ford take regarding its stake in Mazda?
After the collapse of Lehman Brothers, what action did Ford take regarding its stake in Mazda?
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What was highlighted as a key priority for Mazda in improving its vehicle performance?
What was highlighted as a key priority for Mazda in improving its vehicle performance?
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What was Mazda's strategy for survival and growth in response to financial challenges?
What was Mazda's strategy for survival and growth in response to financial challenges?
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What significant change did Mazda make in 1984?
What significant change did Mazda make in 1984?
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What was a major consequence of the appreciation of the Japanese yen for Mazda?
What was a major consequence of the appreciation of the Japanese yen for Mazda?
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Which new sales channels were introduced by Mazda in response to market changes?
Which new sales channels were introduced by Mazda in response to market changes?
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What key action did Mazda take during the financial crisis from 1996 to 2009?
What key action did Mazda take during the financial crisis from 1996 to 2009?
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How did Ford's involvement in Mazda change in 1996?
How did Ford's involvement in Mazda change in 1996?
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What impact did Japan's bubble economy burst have on Mazda?
What impact did Japan's bubble economy burst have on Mazda?
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What type of engines did Mazda primarily focus on during its lineup expansion in the late 1980s?
What type of engines did Mazda primarily focus on during its lineup expansion in the late 1980s?
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Who was appointed as the first non-Japanese President and CEO for Mazda?
Who was appointed as the first non-Japanese President and CEO for Mazda?
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What is the name of Mazda's next-generation technologies introduced in the 2010s?
What is the name of Mazda's next-generation technologies introduced in the 2010s?
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What design philosophy did Mazda adopt alongside its next-generation technologies?
What design philosophy did Mazda adopt alongside its next-generation technologies?
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Which Mazda model was the first to emerge from its new-generation products in 2012?
Which Mazda model was the first to emerge from its new-generation products in 2012?
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What was the main goal of Mazda's Monotsukuri Innovation?
What was the main goal of Mazda's Monotsukuri Innovation?
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In which decade did Mazda begin local production in Vietnam, Malaysia, and Russia?
In which decade did Mazda begin local production in Vietnam, Malaysia, and Russia?
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What significant partnership did Mazda announce in the mid-2010s?
What significant partnership did Mazda announce in the mid-2010s?
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What type of engine did the Mazda CX-5 introduce that was noted for being both powerful and environmental-friendly?
What type of engine did the Mazda CX-5 introduce that was noted for being both powerful and environmental-friendly?
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What was one outcome of the collaboration between Mazda and Toyota in the automotive industry?
What was one outcome of the collaboration between Mazda and Toyota in the automotive industry?
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Study Notes
Mazda's Historical Highlights
- Mazda's history began in 1920 with Toyo Cork Kogyo Co., Ltd.
- In 1921, Jujiro Matsuda, the second president, developed compressed cork board.
- From 1920 to 1945, Mazda transitioned from cork manufacturing to the machine industry.
- In 1927, Toyo Cork Kogyo Co., Ltd changed its name to Toyo Kogyo Co., Ltd.
- A new plant was constructed in Fuchu Village (now Fuchu Town) and the headquarters relocated from Hiroshima City.
- The company's tricycle truck, "Mazda-go," became a popular brand.
- Production of machinery tools, miner drills, and gauge blocks also commenced.
- Research and development of small passenger vehicles began.
- The company worked to resume production after a large fire destroyed 70% of the facility.
- Mazda shifted its focus to machinery and continued to develop its expertise.
- During World War II, the company produced arms and related parts for the Japanese Army and Navy.
- Hiroshima City was devastated by an atomic bomb and the company worked to resume production whilst assisting the recovery efforts.
Mazda's Venturing into Passenger Cars (1946-1974)
- Overcoming post-war shortages, production reached 3,000 units per month by 1953.
- Technology partnerships were formed with overseas companies.
- Mazda developed technologies like, shell mold casting to improve operational efficiency and rationalization.
- Mazda's first passenger vehicle, the R360 Coupe, was introduced in 1960.
- The company became a leading producer of automobiles in Japan for three consecutive years.
- The model line-up was expanded, primarily with small passenger vehicles.
Mazda's Business Globalization (1975-1995)
- Mazda formed a capital alliance with Ford Motor Company in 1979.
- Mazda expanded its manufacturing operations, taking orders for Ford.
- Production surpassed 1 million units.
- The Familia and Capella models were named winners of the prestigious Japan Car of the Year Awards.
- Mazda changed its name to Mazda Motor Corporation in 1984.
- Mazda faced difficulties due to currency appreciation and shifted focus on domestic market.
- Development of premium models and innovative technologies continued.
Mazda's Brand Development (1996-2009)
- Japan's bubble economy downturn caused a financial crisis, forcing Mazda to re-evaluate its business strategy.
- Mazda strengthened its relationship with Ford, increasing its shareholding.
- A non-Japanese president and CEO was appointed to lead business streamlining.
- Mazda defined its brand strategy as a business focus, leveraging Ford's experience.
- New, global models like the Atenza, Demio, and Axela were introduced.
- The "Zoom-Zoom" slogan was adopted to represent the brand.
Mazda's Period of Change (2010-Present)
- Mazda introduced next-generation technologies ("SKYACTIV") and a new design philosophy ("KODO").
- Mazda aimed to strike a balance of commonality and diversity for efficient car manufacturing.
- The Mazda CX-5 was released in 2012 and earned acclaim globally.
- Mazda worked on strengthening its business in emerging countries and started local production.
- A business and capital alliance with Toyota led to joint production in the US.
- Mazda established a long-term technology development vision ("Sustainable Zoom-Zoom 2030").
- Mazda accelerated its initiatives toward an electrified society.
- The company launched its first mass-production EV, the MX-30, in 2020.
- The company launched new models with improved driving, environmental, and safety technology.
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Description
Explore the fascinating history of Mazda from its beginnings in 1920 to its evolution into a major player in the automotive industry. This quiz covers key events, product developments, and challenges faced by the company over the decades. Test your knowledge on the timeline of Mazda's significant milestones.
