5 Questions
What is the primary focus of a production-oriented business?
Production and manufacturing efficiency
Which business orientation is most concerned with satisfying customer needs and wants?
Marketing orientation
What is the main goal of a company with a product orientation?
Develop high-quality products
Which business orientation is most focused on the well-being of society and the environment?
Societal orientation
What is the key difference between a production-oriented and marketing-oriented business?
Cost minimization vs. customer needs analysis
Test your understanding of different business orientations, including production, marketing, societal, and product orientation. Identify the primary focus of each orientation and how they impact business goals and customer satisfaction.
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