Mastering the Dynamic World of Marketing
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Questions and Answers

Which of the following is a challenge presented by the changing behavior of consumers and business customers?

  • Increased online reviews (correct)
  • Increased brand loyalty
  • Decreased price sensitivity
  • Decreased customer engagement

    • What is the main idea of the text?

  • Customer engagement is no longer important
  • Organizations can avoid the challenges presented by changing consumer behavior
  • Companies need to adapt to the changing behavior of consumers and business customers (correct)
  • Consumers and business customers are becoming less selective about brands

    • Who is responsible for customer engagement?

  • Only the marketing department
  • Only the customer service department
  • Everyone in the organization (correct)
  • Only the sales department

    • What can be inferred about the availability of information to consumers and business customers?

    <p>It has increased</p> Signup and view all the answers

    Which book is the source of the material in the text?

    <p>Strategic marketing: Decision making &amp; planning, 5e</p> Signup and view all the answers

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