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Questions and Answers
Which of the following is a challenge presented by the changing behavior of consumers and business customers?
Which of the following is a challenge presented by the changing behavior of consumers and business customers?
- Increased online reviews (correct)
- Increased brand loyalty
- Decreased price sensitivity
- Decreased customer engagement
What is the main idea of the text?
What is the main idea of the text?
- Customer engagement is no longer important
- Organizations can avoid the challenges presented by changing consumer behavior
- Companies need to adapt to the changing behavior of consumers and business customers (correct)
- Consumers and business customers are becoming less selective about brands
Who is responsible for customer engagement?
Who is responsible for customer engagement?
- Only the marketing department
- Only the customer service department
- Everyone in the organization (correct)
- Only the sales department
What can be inferred about the availability of information to consumers and business customers?
What can be inferred about the availability of information to consumers and business customers?
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Which book is the source of the material in the text?
Which book is the source of the material in the text?
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