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Mastering Survey Design

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Questions and Answers

Which of the following is NOT a key step in the survey design process?

Making adjustments based on feedback

Conducting pilot testing

Skipping the drafting stage (correct)

Continually refining questions

What is the purpose of pilot testing in the survey design process?

To gather accurate data

To finalize the survey questions

To skip the drafting stage

To make adjustments based on feedback (correct)

Why is survey design considered a non-linear process?

Because it requires continual refinement

Because it involves drafting survey questions

Because it circles back to adjust earlier decisions (correct)

Because it includes pilot testing

Which type of survey question allows respondents flexibility in how they respond?

Open-ended questions Signup and view all the answers

What is the goal of good survey design?

To match the data collected with the authentic thoughts and feelings of respondents Signup and view all the answers

What is the term for a gap between the real views of respondents and the data that appears in completed survey forms?

Response bias Signup and view all the answers

What is the recommended font size for survey forms?

12-point size Signup and view all the answers

Which of the following is a goal of good survey design?

To minimize response bias Signup and view all the answers

What is the purpose of pilot testing a survey?

To trial the survey on a similar demographic group Signup and view all the answers

What is the difference between open-ended and closed-ended questions in a survey?

Open-ended questions offer a choice of pre-selected options, while closed-ended questions allow respondents flexibility in how they respond Signup and view all the answers

What should be considered when developing good survey questions?

The sequence of questions in the survey form Signup and view all the answers