11 Questions
Which of the following is NOT a key step in the survey design process?
Skipping the drafting stage
What is the purpose of pilot testing in the survey design process?
To make adjustments based on feedback
Why is survey design considered a non-linear process?
Because it circles back to adjust earlier decisions
Which type of survey question allows respondents flexibility in how they respond?
Open-ended questions
What is the goal of good survey design?
To match the data collected with the authentic thoughts and feelings of respondents
What is the term for a gap between the real views of respondents and the data that appears in completed survey forms?
Response bias
What is the recommended font size for survey forms?
12-point size
Which of the following is a goal of good survey design?
To minimize response bias
What is the purpose of pilot testing a survey?
To trial the survey on a similar demographic group
What is the difference between open-ended and closed-ended questions in a survey?
Open-ended questions offer a choice of pre-selected options, while closed-ended questions allow respondents flexibility in how they respond
What should be considered when developing good survey questions?
The sequence of questions in the survey form
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