Mastering Strategy: Art and Science Quiz

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Questions and Answers

What was Apple's strategic focus in 1996 under Gilbert F.Amelio's leadership?

  • Investing in traditional advertising methods
  • Expanding retail stores globally
  • Leveraging the Internet and developing multimedia products and services (correct)
  • Focusing on increasing hardware prices

What is a key element of a firm's strategic plan?

  • Building a large social media following
  • Having a viable business model (correct)
  • Growing the number of physical stores
  • Creating flashy marketing campaigns

Why is it important for a firm to sell goods or services for more than it costs to create them?

  • To increase customer satisfaction
  • To reduce production costs
  • To decrease market share
  • To earn profits (correct)

What does a business model entail according to the text?

<p>Describing the process for earning profits (A)</p> Signup and view all the answers

What advantage do large chains of pizza restaurants like Papa John's and Domino's have?

<p>Economies of scale in purchasing ingredients (B)</p> Signup and view all the answers

Which company's subsequent success can be traced back to the plan articulated in 1996 by Gilbert F.Amelio?

<p>Apple (D)</p> Signup and view all the answers

What was released by Apple on March 2, 2011?

<p>iPad2 (C)</p> Signup and view all the answers

In the context of the text, what does the term ‘strategic management’ refer to?

<p>Decision-making process to achieve organizational goals (A)</p> Signup and view all the answers

Why is strategic management important?

<p>To achieve organizational goals (D)</p> Signup and view all the answers

What are the learning objectives outlined after reading Chapter 1 of the book?

<p>Understand and articulate answers about strategic management and strategy (C)</p> Signup and view all the answers

Why is March 2, 2011, highlighted in the text as significant for Apple?

<p>Apple released its iPad2 on that day (C)</p> Signup and view all the answers

What is NOT a concern related to strategic management?

<p>Employee morale (C)</p> Signup and view all the answers

Why is creativity considered important in strategic management?

<p>To answer the key question of why some firms outperform others (B)</p> Signup and view all the answers

What is the main focus of strategic management?

<p>Understanding why some firms outperform others (B)</p> Signup and view all the answers

What does strategic management examine?

<p>How actions and events involving top executives, firms, and industries influence a firm’s success (D)</p> Signup and view all the answers

Why does the text mention that mastering strategy is part art and part science?

<p>To emphasize the importance of creativity and formal tools in strategic management (B)</p> Signup and view all the answers

What are the 5 Ps of strategy mentioned in the text?

<p>Purpose, Position, Plan, Priorities, Pioneering (A)</p> Signup and view all the answers

Why is it valuable to consider different definitions of strategy?

<p>Because strategy is a complex concept that can be viewed in various ways (C)</p> Signup and view all the answers

What strategic element did Hannibal use to outmaneuver the Romans?

<p>Elephants (B)</p> Signup and view all the answers

Why were the Romans caught unprepared when Hannibal crossed the Alps?

<p>They were monitoring a different part of their territory (A)</p> Signup and view all the answers

How did Hannibal's strategic ploy help him achieve victory over the Romans?

<p>By using elephants to cross the Alps (C)</p> Signup and view all the answers

Why was the pizzeria owner in Pennsylvania arrested in 2011?

<p>For placing mice in rival pizza shops (D)</p> Signup and view all the answers

Which statement accurately describes the strategic ploy used by the pizzeria owner?

<p>It was an illegal attempt to outmaneuver rivals (A)</p> Signup and view all the answers

What could have been the consequences for the rival pizza shops if the mouse ploy had not been discovered?

<p>Bad publicity or shutdown by health authorities (D)</p> Signup and view all the answers

What is an intended strategy?

<p>A strategy that an organization hopes to execute (B)</p> Signup and view all the answers

What is the relationship between an intended strategy and a strategic plan?

<p>Intended strategies are usually detailed in the strategic plan (A)</p> Signup and view all the answers

What was Frederick Smith's class project at Yale about?

<p>A delivery system routing packages through a central hub (A)</p> Signup and view all the answers

Why is Frederick Smith mentioned in the text?

<p>To exemplify how intended strategies can lead to success (B)</p> Signup and view all the answers

What is the current rank of FedEx among the World's Most Admired Companies?

<p>Eighth (C)</p> Signup and view all the answers

Why did Frederick Smith's personal wealth increase significantly?

<p>Because he followed his class project's strategy closely (B)</p> Signup and view all the answers

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