Mastering Strategic Marketing

The learning outcomes of the module are: LO1 - To identify the importance of marketing strategies and marketing. LO2 - To analyze the marketing environment and summarize the findings. LO3 - To explain the marketing strategies and select appropriate strategies for applied scenarios with reasonable justifications. LO4 - To explain the components of marketing mix and apply them to real-world situations. LO5 - To prepare an outline marketing plan.

The assessment criteria for the module are: Continuous assessments - Group Assessment and Presentation (20%), Individual Assessments (During Tutorials) (30%), End semester assessments - Final examination BM3110 (50%).

The recommended texts for the module are: Dibb, Simkin, Pride & Ferrell, (2006), Marketing: Concepts & Strategies, Houghton Mifflin. Doyle & Stern, (2006), Marketing Management and Strategy, Prentice Hall. Kotler P. & Keller, (2009), Marketing Management, New York, Prentice Hall.

<p>The module is facilitated by Nilmini Rathnayake, Mphil in Bus.Econ.USJP(Reading), BSc.Mgt Sp. Hons (USJP).</p> Signup and view all the answers

<p>The final examination BM3110 is allocated 50% of the total assessment.</p> Signup and view all the answers