5 Questions
What are the learning outcomes of the module?
The learning outcomes of the module are: LO1 - To identify the importance of marketing strategies and marketing. LO2 - To analyze the marketing environment and summarize the findings. LO3 - To explain the marketing strategies and select appropriate strategies for applied scenarios with reasonable justifications. LO4 - To explain the components of marketing mix and apply them to real-world situations. LO5 - To prepare an outline marketing plan.
What are the assessment criteria for the module?
The assessment criteria for the module are: Continuous assessments - Group Assessment and Presentation (20%), Individual Assessments (During Tutorials) (30%), End semester assessments - Final examination BM3110 (50%).
What are the recommended texts for the module?
The recommended texts for the module are: Dibb, Simkin, Pride & Ferrell, (2006), Marketing: Concepts & Strategies, Houghton Mifflin. Doyle & Stern, (2006), Marketing Management and Strategy, Prentice Hall. Kotler P. & Keller, (2009), Marketing Management, New York, Prentice Hall.
Who is facilitating the module?
The module is facilitated by Nilmini Rathnayake, Mphil in Bus.Econ.USJP(Reading), BSc.Mgt Sp. Hons (USJP).
What is the percentage allocation for the final examination?
The final examination BM3110 is allocated 50% of the total assessment.
Test your knowledge on strategic marketing with this quiz! Learn about the importance of marketing strategies, analyzing the marketing environment, and selecting appropriate strategies for different scenarios. Perfect for those interested in gaining a deeper understanding of marketing strategies.
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