5 Questions
Which approach to memory stresses different levels of processing that occurs to activate certain aspects of memory?
Activation models of memory
What is the process where information from short-term memory is entered into long-term memory called?
Encoding
What is the process when knowledge enters long-term memory and can be integrated with current memory and stored until it's needed called?
Storage
What is an organized collection of beliefs and feelings represented in a cognitive category called?
Schema
What are those products already in memory plus those prominent in the retail environment actively considered during a consumer choice process called?
Evoked Set
Test your knowledge on the principles of repetition and extinction in conditioning. Learn about the importance of repeated pairings and advertising strategies to avoid wear out.
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