Mastering Repetition and Extinction in Conditioning
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Questions and Answers

Which approach to memory stresses different levels of processing that occurs to activate certain aspects of memory?

  • Schema
  • Activation models of memory (correct)
  • Evoked Set
  • Knowledge Structures

What is the process where information from short-term memory is entered into long-term memory called?

  • Retrieval
  • Storage
  • Encoding (correct)
  • Memory

What is the process when knowledge enters long-term memory and can be integrated with current memory and stored until it's needed called?

  • Encoding
  • Storage (correct)
  • Memory
  • Retrieval

What is an organized collection of beliefs and feelings represented in a cognitive category called?

<p>Schema (C)</p> Signup and view all the answers

What are those products already in memory plus those prominent in the retail environment actively considered during a consumer choice process called?

<p>Evoked Set (D)</p> Signup and view all the answers

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