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Study Notes
- Marketers enhance products by adding inputs like advanced features, unique brand names, and convenient packaging.
- A product offer can be conceived at four levels: generic, expected, augmented, and potential.
- The core benefit is the basic level that represents the heart of the product.
- Branded products get an identity through a name.
- Differentiated products are highlighted by special attributes or qualities.
- Customized products are modified to suit individual customer requirements.
- Augmented products enhance the value of the product through voluntary improvements.
- The potential product is the future product inclusive of advancements and refinements.
- The potential product is only limited by economic and technological resources.
- Today's potential products can be tomorrow's real products.
Test your knowledge of product marketing with this quiz! From the basic core benefit to the potential product, learn about the different levels of product offers and how marketers enhance products to appeal to customers. This quiz covers topics such as branding, differentiation, customization, and augmentation. Challenge yourself and see how much you know about product marketing!
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