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- Marketers enhance products by adding inputs like advanced features, unique brand names, and convenient packaging.
- A product offer can be conceived at four levels: generic, expected, augmented, and potential.
- The core benefit is the basic level that represents the heart of the product.
- Branded products get an identity through a name.
- Differentiated products are highlighted by special attributes or qualities.
- Customized products are modified to suit individual customer requirements.
- Augmented products enhance the value of the product through voluntary improvements.
- The potential product is the future product inclusive of advancements and refinements.
- The potential product is only limited by economic and technological resources.
- Today's potential products can be tomorrow's real products.
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