Mastering Marketing Strategy
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Questions and Answers

Which field of study did strategic marketing emerge from?

  • Strategic management (correct)
  • Marketing management
  • Operational management
  • Sales management

What is the main goal of strategic marketing?

  • To allocate resources across platforms
  • To achieve sustainable competitive advantage
  • To increase sales
  • To improve the competitive position of the firm (correct)

What does marketing strategy highlight the role of?

  • Marketing as a link between the organization and its customers (correct)
  • Marketing as a promotional effort
  • Marketing as a resource allocation
  • Marketing as a competitive advantage

What distinguishes strategic marketing from managerial marketing?

<p>Different goals and conceptual tools (A)</p> Signup and view all the answers

Which term is used to distinguish between two phases of marketing with different goals and conceptual tools?

<p>Strategic marketing (D)</p> Signup and view all the answers

What is the main purpose of marketing strategy?

<p>To achieve sustainable competitive advantage (B)</p> Signup and view all the answers

What does marketing strategy leverage within an organization?

<p>Combination of resources and capabilities (A)</p> Signup and view all the answers

What does strategic marketing mainly concern?

<p>Improving the competitive position of the firm (B)</p> Signup and view all the answers

Flashcards

Source of Strategic Marketing

Strategic marketing emerged from the field of strategic management.

Goal of Strategic Marketing

The main goal of strategic marketing is to improve the competitive position of the firm.

Role of Marketing Strategy

Marketing strategy highlights the role of marketing as a link between the organization and its customers.

Strategic vs Managerial Marketing

Strategic marketing is distinguished from managerial marketing by different goals and conceptual tools.

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Phases of Marketing

The term used to distinguish between two phases of marketing with different goals and conceptual tools is strategic marketing.

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Main Purpose of Marketing Strategy

The main purpose of marketing strategy is to achieve sustainable competitive advantage.

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Leverage of Marketing Strategy

Marketing strategy leverages a combination of resources and capabilities within an organization.

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Focus of Strategic Marketing

Strategic marketing mainly concerns improving the competitive position of the firm.

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