Questions and Answers
Which field of study did strategic marketing emerge from?
Strategic management
What is the main goal of strategic marketing?
To improve the competitive position of the firm
What does marketing strategy highlight the role of?
Marketing as a link between the organization and its customers
What distinguishes strategic marketing from managerial marketing?
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Which term is used to distinguish between two phases of marketing with different goals and conceptual tools?
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What is the main purpose of marketing strategy?
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What does marketing strategy leverage within an organization?
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What does strategic marketing mainly concern?
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