Mastering Marketing Strategy
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Questions and Answers

Which field of study did strategic marketing emerge from?

  • Strategic management (correct)
  • Marketing management
  • Operational management
  • Sales management

    • What is the main goal of strategic marketing?

  • To allocate resources across platforms
  • To achieve sustainable competitive advantage
  • To increase sales
  • To improve the competitive position of the firm (correct)

    • What does marketing strategy highlight the role of?

  • Marketing as a link between the organization and its customers (correct)
  • Marketing as a promotional effort
  • Marketing as a resource allocation
  • Marketing as a competitive advantage

    • What distinguishes strategic marketing from managerial marketing?

    <p>Different goals and conceptual tools</p> Signup and view all the answers

    Which term is used to distinguish between two phases of marketing with different goals and conceptual tools?

    <p>Strategic marketing</p> Signup and view all the answers

    What is the main purpose of marketing strategy?

    <p>To achieve sustainable competitive advantage</p> Signup and view all the answers

    What does marketing strategy leverage within an organization?

    <p>Combination of resources and capabilities</p> Signup and view all the answers

    What does strategic marketing mainly concern?

    <p>Improving the competitive position of the firm</p> Signup and view all the answers

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